This paper describes in detail the web data mining technology, analyzes the relationship between the data on the web site to the tourism electronic commerce （including the server log, tourism commodity database, user...This paper describes in detail the web data mining technology, analyzes the relationship between the data on the web site to the tourism electronic commerce （including the server log, tourism commodity database, user database, the shopping cart）, access to relevant user preference information for tourism commodity. Based on these models, the paper presents recommended strategies for the site registered users, and has had the corresponding formulas for calculating the current user of certain items recommended values and the corresponding recommendation algorithm, and the system can get a recommendation for user.展开更多
The paper study improved K-means algorithm and establish indicators to classify customers according to RFM model. Experimental results show that, the new algorithm has good convergence and stability, it has better tha...The paper study improved K-means algorithm and establish indicators to classify customers according to RFM model. Experimental results show that, the new algorithm has good convergence and stability, it has better than single use of FKP algorithms for clustering. Finally the paper study the application of clustering in customer segmentation of mobile communication enterprise. It discusses the basic theory, customer segmentation methods and steps, the customer segmentation model based on consumption behavior psychology, and the segmentation model is successfully applied to the process of marketing decision support.展开更多
文摘This paper describes in detail the web data mining technology, analyzes the relationship between the data on the web site to the tourism electronic commerce （including the server log, tourism commodity database, user database, the shopping cart）, access to relevant user preference information for tourism commodity. Based on these models, the paper presents recommended strategies for the site registered users, and has had the corresponding formulas for calculating the current user of certain items recommended values and the corresponding recommendation algorithm, and the system can get a recommendation for user.
文摘The paper study improved K-means algorithm and establish indicators to classify customers according to RFM model. Experimental results show that, the new algorithm has good convergence and stability, it has better than single use of FKP algorithms for clustering. Finally the paper study the application of clustering in customer segmentation of mobile communication enterprise. It discusses the basic theory, customer segmentation methods and steps, the customer segmentation model based on consumption behavior psychology, and the segmentation model is successfully applied to the process of marketing decision support.
