基于用户社会网络的数字信息资源阅读推广服务研究

数字信息资源阅读推广服务是数字化环境下各信息服务平台所开展的一项重要服务内容。用户社会网络可以为数字信息资源阅读推广服务在扩展潜在用户群体、资源的定向阅读推广、提高阅读推广服务效率方面提供很好的帮助。通过用户的各种社会联系构建用户社会网络,利用用户社会网络中用户之间的关系链路,向更多潜在用户推荐信息资源,实现数字信息资源的阅读推广。

基于内容相似性的论坛用户社会网络挖掘

现有研究通常基于论坛用户之间的回复引用关系建立用户社会网络,提出一种基于用户发帖内容相似度值的论坛用户社会网络的构建与挖掘方法,该方法能够透过用户的交流内容发现潜在的用户交流关系,为网络舆情监控提供决策依据。以人民网强国社区为研究对象,利用提出的方法构建用户社会网络,并对该网络进行了网络特性分析与挖掘,实验结果得出强国社区用户网络内聚性较高,用户之间交流关系紧密等结论。

A New Evaluation Algorithm for the Influence of User in Social Network

Online social networks have gradually permeated into every aspect of people's life.As a research hotspot in social network, user influence is of theoretical and practical significant for information transmission, optimization and integration. A prominent application is a viral marketing campaign which aims to use a small number of targeted infl uence users to initiate cascades of infl uence that create a global increase in product adoption. In this paper, we analyze mainly evaluation methods of user infl uence based on IDM evaluation model, Page Rank evaluation model, use behavior model and some other popular influence evaluation models in currently social network. And then, we extract the core idea of these models to build our influence evaluation model from two aspects, relationship and activity. Finally, the proposed approach was validated on real world datasets,and the result of experiments shows that our method is both effective and stable.

Mining User Role in Social Community Application of Web 2.0

With the development of web 2.0, more and more social community applications appeared. The classical type of this kind of application is blog and facebook. The most important feature of these applications is that it is a self-media and users can post their own ideas in Internet. By using these social community applications, a big social network is formed. To study the feature of social network, it is important to mine the individual information at the beginning. In this paper, we propose a User Role based method to mine the relation between the user and object thing. First, we extract the User Role from the semantic dictionary Wordnet. Then, the feature of User Role is also mined by considering the hypemymy and hyponymy relation. Finally, we can use these features to deduce the User Role. In our experiments, we use a big corpus from TREC 2006 to test the mining performance. The experiment results show that the User Role effectively explores the feature of user.

Social Media Is the New Punk User Experience, Social Music and DIY Culture

In the digital convergence culture （Jenkins, 2006） and in the network society （Castells, 1996）, the theories of personal branding, social identity, and the two-step flow of communication have become intertwined to create a model through which individuals and musicians share and embrace music. This paper examines the rise of social network for music involving both the practices of use and consumption and those of creation, sharing and distribution of innovative and independents musical reality. Social media have introduced radical changes in social and musical practices increasing the ability of creation from the bottom in contrast to mainstream. Moreover, thanks to performativity, collaboration and participation offering by Web 2.0, fit fully in culture ＂DIY 2.0＂ offering an interesting chance for the emerging underground music.

How Do Companies Achieve Their Marketing Goals With Social Networks？

This work examines the role of social network sites as a tool used by companies to achieve marketing goals. As known from the main business literature, the social network represents one of the most important instrument to improve the company fame by strengthening the affection of customers to the brand. For this reason, some companies use these tools to build relations and contacts with customers all over the world. The population of social networks users is made, for the most parts, of youngsters （people belonging to the 13-30 years old cluster）. In the last years, with the social web networking, social communication lost the exclusive social meaning and social network sites become strategic instruments for the construction of powerful relations that connect people with people and people with firms. This work is aimed at clarifying the genesis and the evolution of the relations between companies and potential customers, focusing on the tools used by the firm to achieve their marketing goals through social network sites （SNSs）. First of all, the work proposes the recognition of some studies about the origin of web social network and their links with marketing strategies. Secondly, it considers marketing goals achieved from any companies through social networking with a particular focus on advertising through web social networking.