This work examines the role of social network sites as a tool used by companies to achieve marketing goals. As known from the main business literature, the social network represents one of the most important instrumen...This work examines the role of social network sites as a tool used by companies to achieve marketing goals. As known from the main business literature, the social network represents one of the most important instrument to improve the company fame by strengthening the affection of customers to the brand. For this reason, some companies use these tools to build relations and contacts with customers all over the world. The population of social networks users is made, for the most parts, of youngsters （people belonging to the 13-30 years old cluster）. In the last years, with the social web networking, social communication lost the exclusive social meaning and social network sites become strategic instruments for the construction of powerful relations that connect people with people and people with firms. This work is aimed at clarifying the genesis and the evolution of the relations between companies and potential customers, focusing on the tools used by the firm to achieve their marketing goals through social network sites （SNSs）. First of all, the work proposes the recognition of some studies about the origin of web social network and their links with marketing strategies. Secondly, it considers marketing goals achieved from any companies through social networking with a particular focus on advertising through web social networking.展开更多
Nowadays most of the cloud applications process large amount of data to provide the desired results. The Internet environment, the enterprise network advertising, network marketing plan, need partner sites selected as...Nowadays most of the cloud applications process large amount of data to provide the desired results. The Internet environment, the enterprise network advertising, network marketing plan, need partner sites selected as carrier and publishers. Website through static pages, dynamic pages, floating window, AD links, take the initiative to push a variety of ways to show the user enterprise marketing solutions, when the user access to web pages, use eye effect and concentration effect, attract users through reading web pages or click the page again, let the user detailed comprehensive understanding of the marketing plan, which affects the user＇ s real purchase decisions. Therefore, we combine the cloud environment with search engine optimization technique, the result shows that our method outperforms compared with other approaches.展开更多
文摘This work examines the role of social network sites as a tool used by companies to achieve marketing goals. As known from the main business literature, the social network represents one of the most important instrument to improve the company fame by strengthening the affection of customers to the brand. For this reason, some companies use these tools to build relations and contacts with customers all over the world. The population of social networks users is made, for the most parts, of youngsters （people belonging to the 13-30 years old cluster）. In the last years, with the social web networking, social communication lost the exclusive social meaning and social network sites become strategic instruments for the construction of powerful relations that connect people with people and people with firms. This work is aimed at clarifying the genesis and the evolution of the relations between companies and potential customers, focusing on the tools used by the firm to achieve their marketing goals through social network sites （SNSs）. First of all, the work proposes the recognition of some studies about the origin of web social network and their links with marketing strategies. Secondly, it considers marketing goals achieved from any companies through social networking with a particular focus on advertising through web social networking.
文摘Nowadays most of the cloud applications process large amount of data to provide the desired results. The Internet environment, the enterprise network advertising, network marketing plan, need partner sites selected as carrier and publishers. Website through static pages, dynamic pages, floating window, AD links, take the initiative to push a variety of ways to show the user enterprise marketing solutions, when the user access to web pages, use eye effect and concentration effect, attract users through reading web pages or click the page again, let the user detailed comprehensive understanding of the marketing plan, which affects the user＇ s real purchase decisions. Therefore, we combine the cloud environment with search engine optimization technique, the result shows that our method outperforms compared with other approaches.
