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需求不确定下的移动通信消费者使用行为研究
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作者 王容 唐小我 张勇 《电信科学》 北大核心 2012年第2期52-58,共7页
从微观层面分析资费选择、多业务之间相关性等因素对移动通信消费者使用行为的影响,并实证分析各因素对用户业务使用量的具体影响,本地被叫通话时长与用户本地主叫通话需求呈正相关,用户的短信接收量对其主叫业务需求存在明显的反馈效应... 从微观层面分析资费选择、多业务之间相关性等因素对移动通信消费者使用行为的影响,并实证分析各因素对用户业务使用量的具体影响,本地被叫通话时长与用户本地主叫通话需求呈正相关,用户的短信接收量对其主叫业务需求存在明显的反馈效应,免费通话量对使用行为的"约束"效果随着资费的升高也越来越明显。在此基础上,建立了选择-修正的两步资费套餐使用需求模型,通过实际数据进行参数估计,获得较好的结果。 展开更多
关键词 移动通信 消费者使用行为 用户需求不确定性
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A Method for Structuring Service Failure Factors to Realize Highly Reliable Services
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作者 Junpei Saito Yusuke Kurita +1 位作者 Koji Kimita Yoshiki Shimomura 《Journal of Mechanics Engineering and Automation》 2013年第12期747-755,共9页
As the society matures, customer requirements have become more varied. Services have been attracting increasing attention from industry and academic field as an effective mean to satisfy such varied customer requireme... As the society matures, customer requirements have become more varied. Services have been attracting increasing attention from industry and academic field as an effective mean to satisfy such varied customer requirements. In order to make a profit, it is important for companies to build and maintain long-term relationships with customers. Therefore, service providers should maintain their service quality and always satisfy their customers. To realize highly reliable product or services, in general, it is an effective approach to prevent failures from occurring in the use phase. Therefore, it is necessary that analysts identify the factors that could cause service failure and take appropriate measures against the target failure factor in advance. However, service failure factors are varied compared to physical products because service failures occur due to uncertainty elements such as human factors. In this study, we aim to enable service analysts to identify the critical failure factor from a number of failure factors. To achieve this, we identify complex failure factors and relationships among them from the viewpoint of the field where the service provided. This paper proposes a method for structuring the causal sequence between service failure factors by using a method of system modeling. 展开更多
关键词 Service failure factors service reliability service engineering.
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