武陵山片区农村开展移动电商信息扶贫创新路径研究

计算机技术的普及推动了电子商务的发展,也使得人们的消费方式和生活方式发生巨大的变化。电子商务模式产生并得到快速发展,从城市到农村,旨在为人们的生活提供更多的便利。但是对于一些比较偏远的农村地区,移动电商信息扶贫难度较大。本文笔者以武陵山片区为例,分析偏远农村地区移动电商信息扶贫存在的问题,并针对问题提出可行性的解决措施。

电商信息化对农村商贸流通结构的影响

本文在假设模型基础上,通过实证分析,论证电商信息化对农村商贸流通结构的影响.研究结果表明,电商信息化对农村商贸流通结构具有正向影响作用.网上供销社、淘宝村与电商平台渠道下沉发展模式三个电商信息化变量,可直接正向影响农村商贸流通结构;也可通过农村信息化水平和农村电商资源两个中介变量,间接正向影响农村商贸流通结构.在中间变量中介作用下,电商信息化水平对农村商贸流通结构的影响进一步深化.

基于用户行为的个性化电商信息推送系统设计

为提高推荐产品与用户需求产品的适配度,基于用户行为分析设计了一种针对电子商务的个性化信息推荐系统。首先,使用网络爬虫技术检索电子商务平台的运行终端,获取电商用户行为信息;其次,构建电商用户行为信息表,分析获取的用户行为数据,通过用户对产品需求来计算用户的偏好度;最后,引进关联规则,挖掘符合用户喜好的产品,实现个性化信息主动推送服务。实验证明,该系统推荐的商品与用户需求产品两者适配度在90%以上,且系统推送后,显著提升了用户在电商平台的点击次数与浏览时间。

信息共享视角下个体农产品电商信息配置的演化博弈分析

为进一步探索个体对农产品电商信息配置的博弈关系以及提升整体信息收益的有效策略。从信息共享视角出发,立足于有限理性假设构建农产品“生产者与消费者”两位一体的演化博弈模型,进而探讨自由交易、平台监管、利益联结等3种情景下不同主体间的策略互动及其主要参数的影响作用,并根据相位图利用系统仿真模拟不同情景下模型均衡点的移动轨迹。研究发现:(1)利益联结情景比自由交易、平台监管等情景更能加速实现参与个体对农产品电商信息配置策略的稳定状态,提高社会整体信息收益;(2)减少劣质农产品误判率、降低优质信息加工成本、适当提升平台奖励额度及增强未来合作收益等措施,可以促使生产者积极发布优质信息、消费者有序使用信息,从而倒逼平台信息质量升级。

新安全观环境下电商物流信息系统安全管理探究

针对电商物流信息系统发展进程中的不稳定性,参照物流信息安全管理的理论研究成果,探讨电商物流信息系统安全管理模式。基于电商物流信息管理业务流程,以电商物流信息系统安全为导向,结合电商物流信息系统安全保护体系,构建新安全观下电商物流信息系统安全管理体系结构,进一步提出电商物流信息系统安全管理的操作步骤,满足了电商物流信息安全管理的实际需求,解决了新安全观下电商务物流信息安全管理的瓶颈问题。

电商及社交信息在征信业的应用研究

随着信用体系建设的持续推进,社会公众对征信产品与服务的关注和应用不断深入。与此同时,近年来,我国电商及社交平台发展迅猛,产生了海量信息。本文从电商及社交信息在国内外的应用现状入手,剖析当前国内应用中存在的主要障碍,进而提出了加强信息保护立法和互联网征信制度建设等政策建议。

论电商发布的信息的要约属性——从学说到司法裁判

网络购物合同应当适用合同订立的一般方式,但因其种种特殊性,要约和承诺的具体规则随之发生改变。比较"要约说"和"要约邀请说"后可以发现,除了当事人之间另有约定外,将电商发布的商品信息视为要约更为合理。法院的判决显示,在当事人有约定的情况下,法院尊重当事人对要约和承诺规则的约定;当事人无约定,或者约定无效时,法院倾向于以电商发布的信息为要约,以用户付款为承诺。在标价错误或系统漏洞的情况下,电商可以重大误解为由请求变更或撤销合同。但是,即便合同被法院变更或撤销,电商仍应承担由于未尽到注意义务或及时通知义务而带来的缔约过失责任。

论新时代乡村振兴的信息化电商产业发展及人才支撑

现阶段中国特色社会主义已然走进了新的时代,在时代的变换发展中也存在着诸多矛盾。为了解决发展过程中发展不平衡的矛盾,巩固乡村振兴的基础地位,乡村的信息化电商产业发展应当抓住乡村振兴的难点、重点,明确乡村振兴发展的必经之路,进一步推动信息化的发展,促进农业的产业化发展。用大数据支撑乡村信息化电商产业的发展。除此之外在人才支撑方面,应当发掘新型人才、新型职业农民,从思想方面为基层培养党建人才,建设法治队伍、强化人才振兴。本文旨在对新时代乡村振兴的发展从两方面进行分析,进一步达到实现乡村振兴战略的目的。

基于多元回归的电商产品用户认可意愿影响因素的实证分析

随着各社交媒体平台逐渐成为人们获取信息、交流信息的主要工具,电商企业也将产品推广伸向了社交媒体平台,因此,研究用户对社交媒体推荐的电商产品信息的认可意愿,对提升电商企业营销效果尤为重要。文章通过对主体、客体及社会三个维度提出了感知有用性、感知风险、感知愉悦性、信任、信源可信度、信息质量及社会因素七个变量分析,构建了社交媒体的电商产品信息用户认可意愿模型。文章采用问卷调查的方式,通过多元回归对假设的影响因素进行了实证分析,并对企业在社交媒体平台进行产品推广提出了营销建议。

电商物流环节安全性问题研究

本文从电商物流安全性现存的问题出发,首先论述了电商物流现状,进而分析了电商物流环节不安全因素的现有状态及不安全因素产生的原因。其次以品牌官网等为例,展示针对电商物流不安全因素的现有解决方法。最后,为电商物流安全性问题提供可行的解决和缓解建议。

基于深度学习的电商评论信息多刻面情感分类研究

【目的/意义】文本情感分类是近年来情报学领域的研究热点之一。已有研究大多关注针对目标文本的单一情感分类。本文旨在探索基于深度学习的电商评论信息多刻面情感分类方法。【方法/过程】提出一种基于Attention-BiGRU-CNN的多刻面情感分类模型,通过BiGRU和CNN获取上下文信息和局部特征,利用Attention机制优化隐层权重,以深度挖掘文本内隐语义和有效刻画多刻面情感。【结果/结论】在中文电商评论信息语料上的实验表明,相较于其他神经网络模型,本文方法可有效提高多刻面情感分类的准确度。【创新/局限】进一步丰富多刻面情感分类的方法途径,为深度挖掘电商评论信息以及优化产品和营销策略提供参考。本文语料主要基于单一类别电商评论信息,聚焦可归纳刻面的情感分类,进一步的研究可面向类别多元化、需通过深度学习提取刻面信息的更大规模语料展开。

Analyses on Four Models and Cases of Enterprise Informatization

The basic conditions of the enterprise informatization in Heilongjiang province are analyzed and 4 models are designed to drive the industrial and commercial information enterprise. The 4 models are the Resource Integration Informatization Model, the Flow Management Informatization Model, the Intranet E-commerce Informatization Model and the Network Enterprise Informatization Model. The conditions for using and problems needing attentions of these 4 models are also analyzed.

Study on the influence of network marketing to the development of SME under the context of big data

With the rapid development of information networks and the overall development of e-commerce, online marketing has continued to assault the traditional business marketing model and methods of operation, and it makes great effects on existing business concepts and ideas from different angles and levels. For these weaker small and medium-sized enterprises, network marketing with its low cost, wide range of applications, the effect of strong natural advantages becomes marketing approach of small and medium-sized enterprises which they can hold up and afford, which also provides unprecedented opportunity for small and medium-sized enterprises to have the opportunity to compete with large-scale enterprises on the same stage.

An Implication of E-business in Destination Development： A Case Study of Hainan Rural Tourism

With the rapidly development of rural tourism, tourism e-commerce provides an internet platform for it that promotes the combination of e-tourism and rural tourism. Based on the research on electronic information services, website features and mode of operation of rural tourism, a case study was employed to develop rural e-commerce in Hainan where its topical website type and function were studied. In this paper, questionnaire was using to identify existing problems in the perceptions and expectations of rural tourism tourists website features module, we recommend B2B2C model is proposed to develop rural tourism e-commerce in Hainan.

The evolution of the intermediaries in e-commerce environment

With the development of network economy, e-commerce platform has increasingly become a worldwide trading places of various kinds of products and services. Therefore some scholars consider, intermediaries, under the rapid development of information technology, will gradually withdrew from the historical stage. This article carried on the thorough analysis for the reasons of the existence of electronic intermediaries, and discusses the new development space and prospect of new middlemen, from the perspective of information asymmetry of the network environment.

Research on the Architecture of e-manufacturing and Its Application

This paper introduces the conception of e-manufacturing and puts forward a reference architecture of e-manufacturing.Some features of e-manufacturing and three types of information sharing are discussed.An application for monitoring equipment with e-mail is given.

The influence of the electronic commerce on the future economy

With the rapid development of the information technology and the computer network, the electronic commerce has become the economic hotspot and the development trend in today＇s society, and the influence of the electronic commerce on the national economy is growing. It is not only the important driving force of the economic growth, but also is a force influencing the development of the retail business and the changes of the structures of the economy.

To Investigate the Application of Information Technology in Logistics Management

The rapid development of the Interact had a tremendous impact to disseminate information, since the beginning of the 21 st century, the rapid development of China＇ s e-commerce not only provides a large number of orders for logistics companies, but also puts a higher demand for logistics companies. Information technology has become the soul of modem logistics, information revolution for logistics enterprises can provide help to the development of information technology and modernization. This paper discusses the characteristics of logistics management information, and then discusses the logistics information systems that is a huge advantage in the logistics information systems in logistics management, and finally summarize the development of logistics enterprises in China based on issues raised solutions to this problem.

Environmental Information Statement for Home Appliances at Online Stores in Japan

This study aims to identify the current situation and problems of environmental information statement for major four home appliances （refrigerators, washing machines, air conditioners and television receivers） sold at online stores in Japan, and then to suggest how to improve the situation, through a questionnaire survey conducted among businesses that operate online stores and online malls with multiple online stores. The findings of this study are summarized into the following two points： （l） It is found out that environmental information statement for the home appliances at online stores has four problems： （i） less information on ＂three Rs （reduce, reuse and recycle）＂ and ＂chemical substances＂ than the one on ＂energy conservation＂; （ii） cost for providing environmental information statement; （iii） issues associated with a label and mark placement; （iv） issues associated with energy conservation statement. （2） Improvements are suggested for each of the four problems listed above, and shown are （i） the effectiveness of, and need to promote, a label and mark placement; （ii） cost burden on buyers; （iii） need of active efforts made by businesses and of dissemination of legal regulations to businesses.

To Explore the Innovation of Mobile E-commerce Model in Service Industry From the Perspective of Supply Chain

This paper analyzed the service supply chain of the domestic industry, tourist industry, information service industry in the mobile e-business environment, according to the function of different participators in supply chain and their relationship between each other, this paper obtained different patterns of different industry in the mobile e-commerce environment.