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于品类管理的电商仓储企业数据化运营管理模式探讨
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作者 杨鸿 《营销界(理论与实践)》 2020年第7期153-153,共1页
近年来,信息化技术的快速发展,带动了我国电商企业的发展,伴随着网络购物平台上的消费者逐渐增多,极大的增加电商仓储企业的工作任务。电商仓储企业中由于缺乏互联网技术辅助,在管理物流仓库的能力较弱,无法适应当今的市场环境。仓储在... 近年来,信息化技术的快速发展,带动了我国电商企业的发展,伴随着网络购物平台上的消费者逐渐增多,极大的增加电商仓储企业的工作任务。电商仓储企业中由于缺乏互联网技术辅助,在管理物流仓库的能力较弱,无法适应当今的市场环境。仓储在商品流通中极其重要,为了能够实现电商仓储企业的可持续发展,顺应信息时代的发展要求,构建数据化管理体系,降低电商仓储企业成本投入,从而提高电商企业的市场竞争力。 展开更多
关键词 品类管理 电商商储 数据化运营模式
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Storage Areas and the Development of E-commerce Sector Based on the Example of Poland
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作者 Justyna Majchrzak-Lepczyk 《Chinese Business Review》 2016年第3期115-122,共8页
The popularity of e-commerce sector in Poland is increasing each year. Thus, it determines the need for market observation and analysis of the changes taking place. This article aims to examine if the dynamics of the ... The popularity of e-commerce sector in Poland is increasing each year. Thus, it determines the need for market observation and analysis of the changes taking place. This article aims to examine if the dynamics of the development of e-commerce in Poland significantly affects the development of the offer of modem warehouse space. Based on available market sector reports the article identifies major factors which stimulate storage management on the one hand, but are certain challenges on the other hand. The article is undoubtedly a good starting point for further tests to examine the model on a sample of entities operating in the industry. E-commerce industry in Poland is growing very rapidly. Retail chains are introducing more and more multi-channel solutions, numerous start-ups are being created, there is increasing interest in internet shopping, which, undoubtedly, enhances the development of the sector. Poland online sales represents only a small percentage in total retail sales and has a lot of catching up to do compared to the mature European markets. However, the situation is clearly more dynamic and the differences are decreasing. More and more companies are operating in the industry, which translates into demand for modem warehouse space. The purpose of this article is to present the dynamic changes taking place in the Polish market, closely linked to the development of e-commerce and an attempt to define their role in shaping the offer of modem warehouse space. E-commerce plays a key role in building global supply chains, in which storage can significantly affect their efficiency and agility. The article highlights the changes in the market warehouse in their many aspects, however, it clearly emphasizes the impact of e-commerce sector. E-commerce is revolutionizing supply chains by rebuilding existing links, such as marketing, payment system, distribution, inventory management, and storage. What important, therefore, is the research problem presented in the article, because it presents current trends and market changes. 展开更多
关键词 WAREHOUSE LOGISTICS logistics operator market E-COMMERCE RETAIL omnichannel CONSUMER
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