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B2C模式下消费者感知价格利益与顾客忠诚相关性研究 被引量:6
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作者 仇立 《管理现代化》 CSSCI 北大核心 2017年第2期74-77,共4页
实证检验了我国电子商务市场价格离散现象,研究表明目前我国线上电器市场整体离散度为18.36%,高于10%门限值呈扩张态势,价格离散现象将刺激消费者搜索性价比俱佳的商品,进而出于价格利益感知与某电商企业形成相对稳定的结构性关系;界定... 实证检验了我国电子商务市场价格离散现象,研究表明目前我国线上电器市场整体离散度为18.36%,高于10%门限值呈扩张态势,价格离散现象将刺激消费者搜索性价比俱佳的商品,进而出于价格利益感知与某电商企业形成相对稳定的结构性关系;界定了互联网顾客忠诚与价格间量化关系,认为当商品价格属于顾客内部参考价格变动范畴之外时,其对互联网顾客忠诚影响显著。 展开更多
关键词 价格利益 价格离散度 互联网顾客忠诚 电商市场价格 竞争战略
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Optimal pricing and production decisions in a supply chain with e-marketplace 被引量:1
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作者 何勇 赵林度 何炬 《Journal of Southeast University(English Edition)》 EI CAS 2007年第S1期8-14,共7页
The concept of the e-marketplace is introduced.Considering a supply chain with a single manufacturer who sells a single item in an e-marketplace,an analytical model for the use of the e-marketplace in a supply chain i... The concept of the e-marketplace is introduced.Considering a supply chain with a single manufacturer who sells a single item in an e-marketplace,an analytical model for the use of the e-marketplace in a supply chain is provided.Assuming the market demand is stochastic and price-dependent,the conditions under which the manufacturer and the e-marketplace owner share the market in equilibrium is developed.The existence and uniqueness of the optimal selling price,quantity and transaction percentage are proved.An integrated supply chain is put forward,and then the efficiency of supply chain coordination is studied by comparing the integrated supply chain with the decentralized supply chain.To gain further insights on the theoretical models,extensive simulations are then carried out. 展开更多
关键词 supply chain management E-MARKETPLACE strategy pricing COORDINATION
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