在农业产业链现代化的大背景下,农村电商作为推动农村经济转型的重要力量,正处于一场深刻的变革之中。本文基于华中师范大学2024年发起的“农村经营形态”全国调查项目,通过问卷调查及半结构式访谈获取实证资料,探讨了当前农村电商的发...在农业产业链现代化的大背景下,农村电商作为推动农村经济转型的重要力量,正处于一场深刻的变革之中。本文基于华中师范大学2024年发起的“农村经营形态”全国调查项目,通过问卷调查及半结构式访谈获取实证资料,探讨了当前农村电商的发展现状,并分析了其面临的主要问题及挑战。研究发现,农村电商存在平台建设不足、物流配送不畅、农村电商人才缺乏等问题。为此,本文提出了若干对策建议,包括加强电商基础设施建设、完善物流体系、培养农村电商人才以及推动政策支持等,以期进一步推动农村电商的健康发展,实现农业产业链的全面升级。In the context of the modernization of the agricultural industrial chain, the rural e-commerce, as an important force to promote the transformation of the rural economy, is in a profound reform. Based on the national survey project of “Rural Business Form” initiated by Central China Normal University in 2024, this paper obtains empirical data through questionnaire survey and semi-structured interview, discusses the current development status of rural e-commerce, and analyzes the main problems and challenges it faces. The study found that rural e-commerce has problems such as insufficient platform construction, poor logistics distribution and lack of rural e-commerce talents. To this end, this paper puts forward several countermeasures and suggestions, including strengthening the construction of e-commerce infrastructure, improving the logistics system, cultivating rural e-commerce talents and promoting policy support, in order to further promote the healthy development of rural e-commerce and realize the comprehensive upgrading of the agricultural industry chain.展开更多
随着“互联网 ”战略的提出,农村电商与地方扶贫深度融合趋势加速,形成了农村电商扶贫模式。为寻求农村电商助力农民脱贫的有效途径,本文基于全产业链视角,探究了农村电商发展的客观限制因素及全产业链发展对于农村电商扶贫的作用机制...随着“互联网 ”战略的提出,农村电商与地方扶贫深度融合趋势加速,形成了农村电商扶贫模式。为寻求农村电商助力农民脱贫的有效途径,本文基于全产业链视角,探究了农村电商发展的客观限制因素及全产业链发展对于农村电商扶贫的作用机制。我国农村电商发展存在着特色优质农产品品牌建设滞后、专业电商运营体系亟待提高、网络基础设施建设落后、物流体系不完善以及政府金融支持不足等客观限制因素。农村电商扶贫应通过农业全产业链构建S2B2C (Supply chain platform To Business To Customer)的农产品供应链平台,保障农户脱贫的持续性和有效性。同时,以全产业链协同发展模式贴合农民收入结构并帮助其增收,全面提升农村电商扶贫实施效果。展开更多
文摘在农业产业链现代化的大背景下,农村电商作为推动农村经济转型的重要力量,正处于一场深刻的变革之中。本文基于华中师范大学2024年发起的“农村经营形态”全国调查项目,通过问卷调查及半结构式访谈获取实证资料,探讨了当前农村电商的发展现状,并分析了其面临的主要问题及挑战。研究发现,农村电商存在平台建设不足、物流配送不畅、农村电商人才缺乏等问题。为此,本文提出了若干对策建议,包括加强电商基础设施建设、完善物流体系、培养农村电商人才以及推动政策支持等,以期进一步推动农村电商的健康发展,实现农业产业链的全面升级。In the context of the modernization of the agricultural industrial chain, the rural e-commerce, as an important force to promote the transformation of the rural economy, is in a profound reform. Based on the national survey project of “Rural Business Form” initiated by Central China Normal University in 2024, this paper obtains empirical data through questionnaire survey and semi-structured interview, discusses the current development status of rural e-commerce, and analyzes the main problems and challenges it faces. The study found that rural e-commerce has problems such as insufficient platform construction, poor logistics distribution and lack of rural e-commerce talents. To this end, this paper puts forward several countermeasures and suggestions, including strengthening the construction of e-commerce infrastructure, improving the logistics system, cultivating rural e-commerce talents and promoting policy support, in order to further promote the healthy development of rural e-commerce and realize the comprehensive upgrading of the agricultural industry chain.
文摘随着“互联网 ”战略的提出,农村电商与地方扶贫深度融合趋势加速,形成了农村电商扶贫模式。为寻求农村电商助力农民脱贫的有效途径,本文基于全产业链视角,探究了农村电商发展的客观限制因素及全产业链发展对于农村电商扶贫的作用机制。我国农村电商发展存在着特色优质农产品品牌建设滞后、专业电商运营体系亟待提高、网络基础设施建设落后、物流体系不完善以及政府金融支持不足等客观限制因素。农村电商扶贫应通过农业全产业链构建S2B2C (Supply chain platform To Business To Customer)的农产品供应链平台,保障农户脱贫的持续性和有效性。同时,以全产业链协同发展模式贴合农民收入结构并帮助其增收,全面提升农村电商扶贫实施效果。
