This paper develops Davis technology acceptance model by adding two criteria of e-readiness assessment. For small and medium size enterprises, the paper evaluates the credit of developed model in studying the efficien...This paper develops Davis technology acceptance model by adding two criteria of e-readiness assessment. For small and medium size enterprises, the paper evaluates the credit of developed model in studying the efficient factors in internet technology acceptance, which is one of the most applicable communication tools in e-commerce. The added factors, taken from models and means of e-readiness assessment, are ＂existing information technology infrastructures＂ as well as ＂organization＇s training＂. The authors study 45 small and medium size enterprises in the city of Tehran, which are active in information technology products and services. Using Lisrel structural equation modelling, it is shown that there is a meaningful relationship between the added factors and the variables indicating internet network usage. Therefore, the better factors of e-readiness assessment lead to the higher acceptance level of electronic communication tools in e-commerce.展开更多
Economic globalization is the core of information technology, information technology is the core of e-commerce. E-commerce is as an important part of inlbrnaation technology in recent years when China has been booming...Economic globalization is the core of information technology, information technology is the core of e-commerce. E-commerce is as an important part of inlbrnaation technology in recent years when China has been booming. For a large number of SMEs, human resources, capital, technology and information are in a relatively weak position, in addition, in recent years, changes in the external environment in which small and medium enterprises are also reflected in： international trade friction increase, RMB such as the increasing appreciation of the exchange rate increase, it raises the cost of export products. Under the new situation, how to find space for development, how to implement e-commerce strategy, clutches the huge growth opportunities given the times, to keep pace with the times, in an invincible position in the competitive market environment, many small and medium enterprises become China＇ s urgent problems.展开更多
文摘This paper develops Davis technology acceptance model by adding two criteria of e-readiness assessment. For small and medium size enterprises, the paper evaluates the credit of developed model in studying the efficient factors in internet technology acceptance, which is one of the most applicable communication tools in e-commerce. The added factors, taken from models and means of e-readiness assessment, are ＂existing information technology infrastructures＂ as well as ＂organization＇s training＂. The authors study 45 small and medium size enterprises in the city of Tehran, which are active in information technology products and services. Using Lisrel structural equation modelling, it is shown that there is a meaningful relationship between the added factors and the variables indicating internet network usage. Therefore, the better factors of e-readiness assessment lead to the higher acceptance level of electronic communication tools in e-commerce.
文摘Economic globalization is the core of information technology, information technology is the core of e-commerce. E-commerce is as an important part of inlbrnaation technology in recent years when China has been booming. For a large number of SMEs, human resources, capital, technology and information are in a relatively weak position, in addition, in recent years, changes in the external environment in which small and medium enterprises are also reflected in： international trade friction increase, RMB such as the increasing appreciation of the exchange rate increase, it raises the cost of export products. Under the new situation, how to find space for development, how to implement e-commerce strategy, clutches the huge growth opportunities given the times, to keep pace with the times, in an invincible position in the competitive market environment, many small and medium enterprises become China＇ s urgent problems.
