乡村振兴背景下,休闲农业作为农村地区产业融合的具体表现形式,是实现乡村振兴战略的有效手段。电子商务是推动农产品品牌建设、农业产业融合的有力途径,是休闲农业发展必备的经营手段之一。“政企农”结合模式是浙江省休闲农业高质量...乡村振兴背景下,休闲农业作为农村地区产业融合的具体表现形式,是实现乡村振兴战略的有效手段。电子商务是推动农产品品牌建设、农业产业融合的有力途径,是休闲农业发展必备的经营手段之一。“政企农”结合模式是浙江省休闲农业高质量发展的最新尝试,其特征是政府力量直接参与休闲农企的运营。本文以浙江省宁波市G休闲农场为例,新模式下电子商务与休闲农业结合具有强公信力、明确的分工以及高生产积极性等优势。同时提出,电商促进休闲农业发展的创新路径包括建立综合性平台、联动人才队伍和电商平台串联产业融合三点。当前,休闲农业领域电商发展存在同质化、经营内容受限、基础设施短缺、人才队伍短板的问题。农业政策是休闲农业发展的关键,应对现有政策进行反思优化以适应发展形势。Under the background of rural revitalization, leisure agriculture, as a specific form of industrial integration in rural areas, is an effective means to achieve the rural revitalization strategy. E-commerce is a powerful means to promote agricultural brand building and industrial integration, and is one of the essential business means for leisure agricultural development. The “government-enterprise-farmers” integration model is the latest attempt at high-quality development of leisure agriculture in Zhejiang Province, with the characteristic of direct government participation in the operation of leisure agricultural enterprises. This paper takes G Leisure Farm in Ningbo City, Zhejiang Province as an example, and shows that the integration of e-commerce and leisure agriculture under the new model has advantages such as strong credibility, clear division of labor, and high production enthusiasm. At the same time, it proposes that the innovative pathways for e-commerce promoting leisure agricultural development include establishing a comprehensive platform, mobilizing talent teams, and linking e-commerce platforms to industrial integration. Currently, there are problems of homogenization, limited business content, infrastructure shortages, and talent shortages in the e-commerce development of leisure agriculture. Agricultural policies are the key to the development of leisure agriculture, and existing policies should be reflected and optimized to adapt to the development trend.展开更多
随着互联网和电子商务的发展,地方特产得以突破传统销售的地理和时间限制。“黔货”因偏远地理位置和不发达的物流体系,曾难以大规模流通,电子商务为这些产品提供了通往全国乃至全球市场的新渠道,但同时也带来了挑战。本研究探讨了电子...随着互联网和电子商务的发展,地方特产得以突破传统销售的地理和时间限制。“黔货”因偏远地理位置和不发达的物流体系,曾难以大规模流通,电子商务为这些产品提供了通往全国乃至全球市场的新渠道,但同时也带来了挑战。本研究探讨了电子商务如何帮助黔货实现市场扩展和品牌提升,分析了电子商务在品牌建设、营销策略和供应链优化等方面的作用。研究结论将为贵州省及类似地区的产品提供电子商务整合的策略指导,促进地方特色产品的持续发展,推动区域经济的均衡发展。With the development of the Internet and e-commerce, local specialties have been able to break through the geographical and time constraints of traditional sales. Due to their remote geographical location and underdeveloped logistics system, Qian Products were once difficult to circulate on a large scale. E-commerce provides a new channel for these products to reach the national and global markets, but it also brings challenges. This study examines how e-commerce can help Qian Products achieve market expansion and brand enhancement, and analyzes the role of e-commerce in brand building, marketing strategy and supply chain optimization. The conclusions of the study will provide strategic guidance on e-commerce integration for products in Guizhou Province and similar regions, promote the sustainable development of local specialty products, and promote the balanced development of regional economy.展开更多
文摘乡村振兴背景下,休闲农业作为农村地区产业融合的具体表现形式,是实现乡村振兴战略的有效手段。电子商务是推动农产品品牌建设、农业产业融合的有力途径,是休闲农业发展必备的经营手段之一。“政企农”结合模式是浙江省休闲农业高质量发展的最新尝试,其特征是政府力量直接参与休闲农企的运营。本文以浙江省宁波市G休闲农场为例,新模式下电子商务与休闲农业结合具有强公信力、明确的分工以及高生产积极性等优势。同时提出,电商促进休闲农业发展的创新路径包括建立综合性平台、联动人才队伍和电商平台串联产业融合三点。当前,休闲农业领域电商发展存在同质化、经营内容受限、基础设施短缺、人才队伍短板的问题。农业政策是休闲农业发展的关键,应对现有政策进行反思优化以适应发展形势。Under the background of rural revitalization, leisure agriculture, as a specific form of industrial integration in rural areas, is an effective means to achieve the rural revitalization strategy. E-commerce is a powerful means to promote agricultural brand building and industrial integration, and is one of the essential business means for leisure agricultural development. The “government-enterprise-farmers” integration model is the latest attempt at high-quality development of leisure agriculture in Zhejiang Province, with the characteristic of direct government participation in the operation of leisure agricultural enterprises. This paper takes G Leisure Farm in Ningbo City, Zhejiang Province as an example, and shows that the integration of e-commerce and leisure agriculture under the new model has advantages such as strong credibility, clear division of labor, and high production enthusiasm. At the same time, it proposes that the innovative pathways for e-commerce promoting leisure agricultural development include establishing a comprehensive platform, mobilizing talent teams, and linking e-commerce platforms to industrial integration. Currently, there are problems of homogenization, limited business content, infrastructure shortages, and talent shortages in the e-commerce development of leisure agriculture. Agricultural policies are the key to the development of leisure agriculture, and existing policies should be reflected and optimized to adapt to the development trend.
文摘随着互联网和电子商务的发展,地方特产得以突破传统销售的地理和时间限制。“黔货”因偏远地理位置和不发达的物流体系,曾难以大规模流通,电子商务为这些产品提供了通往全国乃至全球市场的新渠道,但同时也带来了挑战。本研究探讨了电子商务如何帮助黔货实现市场扩展和品牌提升,分析了电子商务在品牌建设、营销策略和供应链优化等方面的作用。研究结论将为贵州省及类似地区的产品提供电子商务整合的策略指导,促进地方特色产品的持续发展,推动区域经济的均衡发展。With the development of the Internet and e-commerce, local specialties have been able to break through the geographical and time constraints of traditional sales. Due to their remote geographical location and underdeveloped logistics system, Qian Products were once difficult to circulate on a large scale. E-commerce provides a new channel for these products to reach the national and global markets, but it also brings challenges. This study examines how e-commerce can help Qian Products achieve market expansion and brand enhancement, and analyzes the role of e-commerce in brand building, marketing strategy and supply chain optimization. The conclusions of the study will provide strategic guidance on e-commerce integration for products in Guizhou Province and similar regions, promote the sustainable development of local specialty products, and promote the balanced development of regional economy.
