With the rapid development of information networks and the overall development of e-commerce, online marketing has continued to assault the traditional business marketing model and methods of operation, and it makes g...With the rapid development of information networks and the overall development of e-commerce, online marketing has continued to assault the traditional business marketing model and methods of operation, and it makes great effects on existing business concepts and ideas from different angles and levels. For these weaker small and medium-sized enterprises, network marketing with its low cost, wide range of applications, the effect of strong natural advantages becomes marketing approach of small and medium-sized enterprises which they can hold up and afford, which also provides unprecedented opportunity for small and medium-sized enterprises to have the opportunity to compete with large-scale enterprises on the same stage.展开更多
With the rapid development of the information technology and the computer network, the electronic commerce has become the economic hotspot and the development trend in today＇s society, and the influence of the electr...With the rapid development of the information technology and the computer network, the electronic commerce has become the economic hotspot and the development trend in today＇s society, and the influence of the electronic commerce on the national economy is growing. It is not only the important driving force of the economic growth, but also is a force influencing the development of the retail business and the changes of the structures of the economy.展开更多
With the development of network economy, e-commerce platform has increasingly become a worldwide trading places of various kinds of products and services. Therefore some scholars consider, intermediaries, under the ra...With the development of network economy, e-commerce platform has increasingly become a worldwide trading places of various kinds of products and services. Therefore some scholars consider, intermediaries, under the rapid development of information technology, will gradually withdrew from the historical stage. This article carried on the thorough analysis for the reasons of the existence of electronic intermediaries, and discusses the new development space and prospect of new middlemen, from the perspective of information asymmetry of the network environment.展开更多
文摘With the rapid development of information networks and the overall development of e-commerce, online marketing has continued to assault the traditional business marketing model and methods of operation, and it makes great effects on existing business concepts and ideas from different angles and levels. For these weaker small and medium-sized enterprises, network marketing with its low cost, wide range of applications, the effect of strong natural advantages becomes marketing approach of small and medium-sized enterprises which they can hold up and afford, which also provides unprecedented opportunity for small and medium-sized enterprises to have the opportunity to compete with large-scale enterprises on the same stage.
文摘With the rapid development of the information technology and the computer network, the electronic commerce has become the economic hotspot and the development trend in today＇s society, and the influence of the electronic commerce on the national economy is growing. It is not only the important driving force of the economic growth, but also is a force influencing the development of the retail business and the changes of the structures of the economy.
文摘With the development of network economy, e-commerce platform has increasingly become a worldwide trading places of various kinds of products and services. Therefore some scholars consider, intermediaries, under the rapid development of information technology, will gradually withdrew from the historical stage. This article carried on the thorough analysis for the reasons of the existence of electronic intermediaries, and discusses the new development space and prospect of new middlemen, from the perspective of information asymmetry of the network environment.
