The objective of this paper was to analyze the impact of online reviews on sales. Based on dual path model of commodity sales, an online reviews impact on the relationship between various factors, and then the theoret...The objective of this paper was to analyze the impact of online reviews on sales. Based on dual path model of commodity sales, an online reviews impact on the relationship between various factors, and then the theoretical hypothesis of each factor has been put forward in the model. As it is intuitive and strongly supported empirically, data including Chinese texts captured from Tmall. com was utilized, and then analyzed by SPSS and ROST CM6. Our empirical study on the reviews of TmalLcom indicated that the hypotheses are verified.展开更多
In the context of＂lnternet ＋＂, the development of e-commerce has promoted the development of modern logistics industry to the integration, multi-function nationalization, information nationalization, globalization ...In the context of＂lnternet ＋＂, the development of e-commerce has promoted the development of modern logistics industry to the integration, multi-function nationalization, information nationalization, globalization and greening. Modern logistics is a new industry in the service industry, which not only promotes the circulation of goods, flourishes the regional market, improves the consumption of the residents, and promotes the regional development and economic growth. This paper explores the new ideas of building modern logistics industry in Henan province by analyzing the logistics market in Henan province and the development of modern logistics industry.展开更多
基金Supported by National Natural Science Foundation of China under Grant （No.61075115）, Soft Science Key issues of Shanghai Science and Technology Commission（No. 13692104900）, Innovation Program of Shanghai Municipal Education Commission （12YZ152）, Humanities and Social Science Fund of Ministry of Education （No. 13YJCZH 122） and Course Construction of SUES （No.K201203005）.
文摘The objective of this paper was to analyze the impact of online reviews on sales. Based on dual path model of commodity sales, an online reviews impact on the relationship between various factors, and then the theoretical hypothesis of each factor has been put forward in the model. As it is intuitive and strongly supported empirically, data including Chinese texts captured from Tmall. com was utilized, and then analyzed by SPSS and ROST CM6. Our empirical study on the reviews of TmalLcom indicated that the hypotheses are verified.
文摘In the context of＂lnternet ＋＂, the development of e-commerce has promoted the development of modern logistics industry to the integration, multi-function nationalization, information nationalization, globalization and greening. Modern logistics is a new industry in the service industry, which not only promotes the circulation of goods, flourishes the regional market, improves the consumption of the residents, and promotes the regional development and economic growth. This paper explores the new ideas of building modern logistics industry in Henan province by analyzing the logistics market in Henan province and the development of modern logistics industry.
