家居行业OTO营销模式探索

电子商务的快速发展,已经融入每一个人的生活,其产业规模的不断扩大使得提供电子商务信息、交易媒介和技术技术等服务的企业不断涌现。但目前家居行业的电商化程度还不高,尽管已经有美乐乐、美居网等先驱电商化企业领头。移动工具革命性的发展,带来营销渠道的深刻变革。如何获取流量,如何获取入口,更重要的是将线上和线下结合成一个有机的整体,这是我们需要思考的核心命题。基于此,探讨家具行业这个电商化程度还不高的OTO营销模式问题就成为一个很重要的支点。本文首先分析了家居行业营销的特点,其次对家居行业电子商务化现状进行阐述,最后对家居行业运用OTO模式进行了探索。

Research on the Hunan Rural Tourism Electronic Commerce Application under Background of ＂Four Modernizations and Amphitypy＂

In this paper, we conduct research on the Hunan rural tourism electronic commerce application under background of “Four Modernizations and Amphitypy”. The emergence of Internet completely changed the tourist business original environment of competition, undermined the inherent balance. The tourist business must reexamine own competitive ability and development direction under the new situation, judges this enterprise to create to compete the new superior the possibility. In the development of the tourism, people’s attitudes towards the environment from indifference to passive attention to active the protection and construction, so as to rural ecological environment for the sustainable development has laid a solid foundation. In short, we should be optimistic about the tourism e-commerce, tourism e-commerce to see China’s tourism industry bring new development opportunities. This paper proposes the new idea on the issues that will promote the further development of the related industries.

Research on the Architecture of e-manufacturing and Its Application

This paper introduces the conception of e-manufacturing and puts forward a reference architecture of e-manufacturing.Some features of e-manufacturing and three types of information sharing are discussed.An application for monitoring equipment with e-mail is given.