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医药电子商务站稳了,别趴下 被引量:1
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作者 李宇 《医药世界》 2002年第1期36-38,共3页
投石探路 电子商务正改变传统商务活动,引起大变革,技术的变化、结构的变化和流程的变化,最后是文化的变化。其实越来越多的人觉得电子商务已经不再是一个IT部门的事,而是整个企业未来转型和定位的“点”。未来电子商务发展如何我们还... 投石探路 电子商务正改变传统商务活动,引起大变革,技术的变化、结构的变化和流程的变化,最后是文化的变化。其实越来越多的人觉得电子商务已经不再是一个IT部门的事,而是整个企业未来转型和定位的“点”。未来电子商务发展如何我们还无法预测,但在慢慢对它认识的过程当中,许多企业决策者已走到电子商务面前,开始接受它。其实电子商务说来说去还是商务问题,它可以加速企业省钱、找客户,或者加速企业内部管理流程。 电子商务带来的变化不仅仅是技术上的。 展开更多
关键词 电子商务 医药电子商务站 医药行业 药品采购 电子商务模式
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电子商务网站的安全管理研究
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作者 颜端武 王曰芬 《情报理论与实践》 CSSCI 北大核心 2002年第6期461-463,共3页
Based on an analysis of the safety elements of electronic commerce websites and the source of menaces to website safety,this article discusses the main safety technologies and safety management methods of these websit... Based on an analysis of the safety elements of electronic commerce websites and the source of menaces to website safety,this article discusses the main safety technologies and safety management methods of these websites when engaging in electronic commerce . 展开更多
关键词 电子商务站 安全管理 安全技术 安全威胁 加密技术 数字签名 密钥管理
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咸阳旅游业电子商务一站式服务平台建设研究
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作者 杨涛 《价值工程》 2012年第4期145-145,共1页
随着我国电子商务的快速发展,区域性旅游电子商务服务平台发挥着越来越重要的作用,咸阳地区拥有丰富的文物旅游资源,通过运用电子商务手段,搭建建立咸阳地区一站式的旅游电子商务综合服务平台,可以有效整合地区旅游资源,促进咸阳旅游行... 随着我国电子商务的快速发展,区域性旅游电子商务服务平台发挥着越来越重要的作用,咸阳地区拥有丰富的文物旅游资源,通过运用电子商务手段,搭建建立咸阳地区一站式的旅游电子商务综合服务平台,可以有效整合地区旅游资源,促进咸阳旅游行业飞速发展,实现咸阳社会经济水平全面提升。 展开更多
关键词 旅游业电子商务 咸阳地区旅游业 电子商务式服务平台 淘宝创业工作室
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电子商务基本知识介绍
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作者 天河 《湖南中医药导报》 1999年第9期44-44,共1页
关键词 电子商务 框架 技术基础 电子商务站
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基于AARRR模型的电商独立站用户增长策略研究
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作者 何芬 《商展经济》 2024年第11期52-55,共4页
本文运用AARRR用户增长漏斗模型,对鲜花礼品独立站的用户增长问题进行分析,并提出相应策略。在用户获取阶段,选择精准广告渠道有效降低获客成本,运用情感营销提高获取用户精准度。在用户激活和转化阶段,通过实施关联营销,利用优惠机制,... 本文运用AARRR用户增长漏斗模型,对鲜花礼品独立站的用户增长问题进行分析,并提出相应策略。在用户获取阶段,选择精准广告渠道有效降低获客成本,运用情感营销提高获取用户精准度。在用户激活和转化阶段,通过实施关联营销,利用优惠机制,提高用户转化率。为提高用户黏性及重复购买率,电商平台需提供个性化服务,培养用户习惯,并不断完善售后服务。在推荐传播阶段,可通过口碑传播与品牌建设等方式来提高用户的净推荐值。本文仅供参考。 展开更多
关键词 AARRR模型 用户增长 用户激活 用户留存 口碑营销 电子商务平台 电子商务独立 品牌传播
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The Function and Evolutional Model Research on Tourism E-commerce
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作者 DENG Zhong-chun 《Chinese Business Review》 2007年第1期65-68,共4页
Tourism E-commerce in the tourism long-term development of tourism, plays an important industry, as the application function on its own for the role in E-commerce, and the E-commerce tourism site as a tourist carder a... Tourism E-commerce in the tourism long-term development of tourism, plays an important industry, as the application function on its own for the role in E-commerce, and the E-commerce tourism site as a tourist carder and its function determined the functions of tourism E-commerce. Moreover, the evolution of E-commerce and tourism are closely related to the evolution of tourism websites. The evolution of E-commerce can guide our future tourism development. 展开更多
关键词 tourism E-commerce FUNCTION evolutional model
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Customer Loyalty: An Empirical Study on Italian E-commerce Websites
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作者 Adinolfi Raffaele Troisi Orlando 《Chinese Business Review》 2014年第6期388-398,共11页
In contemporary entrepreneurial environment based on customer retention, the growth of the internet has pushed the most dynamic businesses to compete in the electronic market. In literature, there are many studies sho... In contemporary entrepreneurial environment based on customer retention, the growth of the internet has pushed the most dynamic businesses to compete in the electronic market. In literature, there are many studies showing how a company's brand affects customer loyalty. Less attention has been paid to the relationship between e-commerce website loyalty and e-customer loyalty. This paper can be included in a stream of research that applies the construct of loyalty to e-commerce. Thus, this study aims to analyze, within the electronic market, the elements influencing and determining the trust and loyalty of the e-customers. This research consists of a descriptive study carried out utilizing the survey method. The population in this study includes 421 e-customers of Italian online multi-brand portals. The instrument of data gathering was a web-questionnaire and the data analysis was based on regression. Findings show a positive relationship between three factors (website technological level, e-service quality, and brand) and e-customer trust. Furthermore, the correlation, among the three variables, trust as mediating variable, and e-customer's loyalty, has been revealed. Therefore, it can be basically assumed that trust builds e-customer loyalty. 展开更多
关键词 customer loyalty E-COMMERCE BRAND TRUST
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An Empirical Study of Characteristics of the Spatial Distribution of Taobao Travel Intemet Store
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作者 Wenjie Wang 《International English Education Research》 2014年第3期34-37,共4页
The development of tourism depends on the development of physical stores and the level of economic development of tourism, distribution, and analysis of the main research shop this virtual store. In this study, based ... The development of tourism depends on the development of physical stores and the level of economic development of tourism, distribution, and analysis of the main research shop this virtual store. In this study, based on China's largest e-commerce website --- Taobao C2C data to the country's 31 provinces, autonomous regions and municipalities (excluding Hung Kong, Macao and Taiwan) for the study, and regression analysis using ArcGIS software tools, from the provincial tourism C2C e-commerce Factors affecting the development of conduct Regression analysis, and An Empirical Study of the geographical distribution of the electrons. The results showed that the development of China's tourism e-commerce C2C level and the level of tourism development and local economic development are very relevant. The degree of economic development and the level of development of tourism and travel Taobao C2C e number of shops are highly correlated. 展开更多
关键词 TAOBAO Tourism E-Shop Spatial Distribution Data Analysis
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Research on the development of group buying website based on O2O model
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作者 WU Xueying YANG Fan 《International English Education Research》 2016年第2期43-45,共3页
This paper mainly analysis of group buying website based on O2O model. This new e-business model which has great development potential attracted many entrepreneurs. The related theories of network group-buying model w... This paper mainly analysis of group buying website based on O2O model. This new e-business model which has great development potential attracted many entrepreneurs. The related theories of network group-buying model were collected. The problems existed in this new e-business model were discussed and analyzed with professional management knowledge. Corresponding suggestions and measures were also given. 展开更多
关键词 Electronic commerce O2O model Business model Group buying website Meituan
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Research on marketing module and competitive strategy of E-Business Based on the VIP Website
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作者 Zuo Teng Tian Shuge Chang Yue 《International English Education Research》 2015年第5期101-103,共3页
E-Business now is developing fast in China and the development of E-Business strategy is crucial as the right strategy can make the E-Business select the correct direction and get a better development. In this paper, ... E-Business now is developing fast in China and the development of E-Business strategy is crucial as the right strategy can make the E-Business select the correct direction and get a better development. In this paper, combined with SWOT parameters module, we will make a thorough research on the strategies used by Vip.eom from different angles. After this research, we will have a good understanding of strategies used by VIP website and learn to make better decisions in the e-business world. 展开更多
关键词 VIP Website SWOT Module Competitive Strategy
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IT新闻
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《计算机》 2001年第18期7-9,35,共3页
关键词 亚太地区城市信息化高级论坛 美国奥维公司 上海电信公司 用友公司 中软公司 信息安全产品 上海联通公司 深圳市 电子商务便利 北大青鸟公司 搜狐公司 战略投资公司 门户网 Legerity公司 BEA公司 欧洲 移动商务平台
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Research on the Internet Marketing of Handset Based on the Guiding Interface Layout Design
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作者 Hui Xiong Shiming Li Yong Lan 《Journal of Systems Science and Information》 2007年第3期233-241,共9页
The marketing channel of handset is always a hot point. This paper studies the influence of the website's guiding interface design on the internet marketing of handset; establishes the conceptual model about the rela... The marketing channel of handset is always a hot point. This paper studies the influence of the website's guiding interface design on the internet marketing of handset; establishes the conceptual model about the relationships between page layout, page views and internet marketing performance; puts forward some operable suggestions for website master and handset manufacturer. 展开更多
关键词 WEBSITE guiding interface layout design HANDSET internet marketing
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