民办职业院校课程思政教育的探索——以《电子商务网络营销》课程为例

随着互联网技术的高速发展,电子商务行业蓬勃兴起,交易规模持续膨胀,业务形态日益多样,已经深度融入全球经济的各个层面。在此背景下,对于精通互联网营销的专业人才的需求不断攀升,成为行业瞄准市场竞争力和创新发展的迫切需求。《电子商务网络营销》作为职业院校电子商务专业的核心课程,应当践行全国思政教育工作会议提出的将思政教育融入专业课程的理念,使课程教学与思想政治理论课同频共振,实现“协同育人”的目标。通过这种有机结合,促进学生既在专业技能上得到提升,又在思想道德层面取得更为全面的成长,为培养具备综合素养的专业人才创造更为有力的教育效果。本文以《电子商务网络营销》课程为例,探索民办职业院校电子商务专业对于课程思政的探索和研究。

民办职业院校《电子商务网络营销》精品课程建设探究

随着信息化和网络化的进程加速,电子商务在社会中扮演着越来越重要的角色,传统的《电子商务网络营销》教学模式已无法适应市场的发展的需求,亟需进行改革。现打造《电子商务网络营销》精品在线开放课程,向学生提供在电子商务领域就业和创业所需的基础。课程以职业活动为导向,推行分层分类教育,采用“两翼、三主体、四双”的教学模式,为学习者提供优质的网络营销教育和培训资源。

大数据时代电子商务网络营销的策略分析

在互联网时代,网络营销成为应用较广泛的营销模式。网络营销模式主要是在计算机网络平台的支撑下进行的点对点营销。在整体网络营销过程中主要以网络作为信息传播通道,网络营销具有极大的商业价值,特别是对于电子商务行业而言。本文结合大数据时代电子商务行业营销问题,对其内部网络营销模式的创新优化进行了的简单的分析,以便为整体电子商务行业网络营销模式的良性发展提供有效的借鉴。

电子商务与网络营销实验课程教学研究

《电子商务与网络营销》是一门实践性很强的课程,要求设计与该课程知识体系相配套且结合紧密的实验课程体系,这一直是电子商务与网络营销教学的难点之一。本文通过对课程设计思路、内容体系、组织形式及考核方法等方面的研究,旨在改变教学关系、创新教学方法、提高学生动手能力和就业能力。

《电子商务与网络营销》课程教学改革探讨

《电子商务与网络营销》作为市场营销学科体系中重要的专业课程之一,是伴随网络虚拟市场诞生的一门实践性很强的课程,其课程教学与实践环节的改革一直是很多高校教师关心的问题。本文旨在《电子商务与网络营销》课程教学过程中进行教学、实践与实战相结合的有益尝试,从而达到在教学方面有所突破和创新的同时提高教学效果之目的。

浅析电子商务中企业网上营销方式

随着网络和电子商务应用的普及以及企业网络意识的不断增强,网络营销对企业的经营战略所产生的影响将越来越大,也为我国广大企业的发展壮大提供了良好的机会。但是由于受传统营销模式的影响和对电子商务中网络营销方式的不了解,许多企业对于网络营销的运用还停留在十分浅显的位置。本文将就企业如何高效地运用网络营销方式做了详细的介绍。

Research on the application of the data mining technology in the electronic commerce network marketing

With the rapid development of China＇s reform and opening up and the socialist market economy, the development of Internet technology has promoted the prosperity of e-commerce, and further promoted the rapid development of China＇s economy. Data mining technology is an advanced science and technology, which has important implications for the e-commerce data processing. Through the summary of the data mining technology, this article puts forward the application of data mining technology in electronic commerce, in order to better promote the development of electronic commerce.

Study on the influence of network marketing to the development of SME under the context of big data

With the rapid development of information networks and the overall development of e-commerce, online marketing has continued to assault the traditional business marketing model and methods of operation, and it makes great effects on existing business concepts and ideas from different angles and levels. For these weaker small and medium-sized enterprises, network marketing with its low cost, wide range of applications, the effect of strong natural advantages becomes marketing approach of small and medium-sized enterprises which they can hold up and afford, which also provides unprecedented opportunity for small and medium-sized enterprises to have the opportunity to compete with large-scale enterprises on the same stage.

Question of the status quo and countermeasure exit in the China Business Network Marketing

In the application process of the Internet and network marketing, many Chinese companies are actively engaged in practice, and after an exploratory period of time, companies accumulated some experience in a representative model. Such as： Chinese companies have a combination with traditional marketing and purchase advanced software model and then implemented through secondary development, they also change management ideas and systems, etc. These experiences and models can provide an effective and common reference for enterprise＇ s development of China＇ s e-commerce.