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传统道德文化现代践行的视觉媒体宣传策略
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作者 陈力祥 《湖南城市学院学报》 2013年第3期6-9,共4页
中国优秀传统道德文化现代践行之策略很多,其中视觉媒体宣传策略是一种直观、大众化且非常有效的教育策略。视觉媒体宣传策略包括电视电影媒体、网络媒体、公共交通媒体、石雕石刻文化载体。视觉媒体宣传既有动态的宣传模式,也有静态的... 中国优秀传统道德文化现代践行之策略很多,其中视觉媒体宣传策略是一种直观、大众化且非常有效的教育策略。视觉媒体宣传策略包括电视电影媒体、网络媒体、公共交通媒体、石雕石刻文化载体。视觉媒体宣传既有动态的宣传模式,也有静态的宣传模式,这种网状化的宣传教育模式必将有力地推进传统道德文化的现代践行。 展开更多
关键词 传统道德文化现代践行 电影电视媒体 网络媒体 公共交通媒体 石雕石刻文化载体
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Research on the Development Direction of Traditional Broadcast Television Movie Media under Background of New Media and Internet
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作者 Qin Chen 《International Journal of Technology Management》 2015年第11期64-66,共3页
In this paper, we conduct research on the development direction of traditional broadcast television movie media under background of new media and lnternet. In recent years, with the computer technology network communi... In this paper, we conduct research on the development direction of traditional broadcast television movie media under background of new media and lnternet. In recent years, with the computer technology network communication technology and constant innovation rapid development of digital technology, digital new media got rapid development. Under the digital new media industry has gradually become the core industry of 21 st century knowledge economy and the new economic growth point. But there are still some problems in the digital of new media development. How to treat these problems to take effective countermeasures is vital to healthy development of the new media. Our research proposes corresponding guidance and the perspective on the development orientation which acts as the paradigm and the guideline. 展开更多
关键词 New Media INTERNET Development Direction Traditional Broadcast Television Movie.
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