新时代电视台文化类节目策划的升级与创新——以《朗读者》为例

随着时代的发展与进步,人们逐渐厌倦了传统的电视节目形式。新媒体时代的到来,为传统文化类节目带来机遇的同时,也使其面临着巨大的挑战。在各种文化类节目收视率不高的情况下,2017年开年中央电视台推出的文化类节目《朗读者》,却受到了观众的一致好评。《朗读者》受到广大观众的关注在于节目形式在传统文化类节目的基础上,进行了升级与创新,赋予了文化类节目形式高格调、高品质、接地气的特点,满足了广大电视文化类群众的心理需求,促进了我国传统文化的传承与发扬,也推动了我国电视文化类节目发展的进程。

融媒体时代电视台文化建设与品牌重塑

媒体融合不仅改变了传统媒体的运营模式,还对其文化和品牌建设提出了新的要求。随着媒体融合的不断深入,电视台面临前所未有的挑战与机遇。本文回顾电视台文化品牌的发展历程,分析媒体融合背景下的文化品牌重塑,并从内容创新、互动性提升、多平台传播等方面,探讨电视台应对新媒体挑战的策略。

The Power of Reality： How Radio Documents Stimulate Listeners＇ Imagination and Emotions？

Sound has great power to move listeners＇ imagination and stimulate listeners＇ emotions. Sound makes the imagination work, and mind creates a sequence of associations, obvious and surprising, but always interesting. The sound is strength because of its delicacy. Because it does not create images, it evokes creativity. We see a picture, we even feel its movement. The sound＇s power of stimulating our imagination is known by the feature makers who-as John Biewen claims-use sound to tell story artfully. The author presents a visualization of sound, paying attention to a few aspects of this visualization, such as using a microphone like a camera, the role of pause/silence as photographs, audioscenography, and suggestiveness of human voice.