电视公益活动:电视媒体责任的回归——兼谈山东卫视齐鲁频道的公益活动

电视媒体要想成为可持续发展的优质媒体,就必须不断提升自己的品质,坚守自己的社会责任,树立积极、有责任感的电视媒体形象。提升电视媒体品质的途径有多种,近年来,许多电视媒体通过大量的公益活动,为社会服务的同时,大力提升媒体品质,开创了电视媒体生存发展的有效途径。

Media and Peeping Tom Culture： Violating Familial Privacy and Communal Responsibility in the Evolution of Voyeurism

In the name of visual pleasure, there are different entertainments in today＇s media that instigate voyeurism among common viewers. In this study, the author intends to focus on two phases where the spectators are turning voyeurs without their consent. In the first phase, the study reveals the process where film influences voyeuristic behavior. The urge to explore others＇ private matters starts through the way film reflects, reveals, and even plays on the straight, socially established interpretation of sexual difference which controls images, erotic ways of looking, and spectacle. Several voyeuristic means in films pursue set formation, and they all persuade the viewer to identify with the male character by allowing the viewer to see what he sees through different voyeuristic means. The use of devices as a telescope, magnifying glass, and keyholes is the motivation for the close-up shots. They turn the viewer into a participant and spectator and allow the viewer to look at previously unseen and hidden details, but they do not let the viewer become totally a part of the action. In this study, films like Peeping Tom and Sliver are analyzed to understand big screen voyeurism. In the second phase, this study presents the voyeurism initiated by television programs such as reality shows, ＂soap operas＂, daytime television, talk shows, real life documentaries, and ＂docudramas＂. At the pinnacle, there are the government, police, and the employers who are assisting to produce a new ＂watched＂ culture with the use of closed circuit TV devices. Some camera operators are known to have made ＂greatest hits＂ tapes and other material captured on CCTV has become the footage used to create television programs for entertainment purposes. Thus, they are influencing public voyeurism. Programs like ＂Big Daddy＂, ＂Big Brother＂, and ＂Big Boss＂ are disclosing personal activities of the characters through hidden cameras. They are considered as soft-core pornography on mainstream television and satellite channels.

Television as Popular Culture Media and Parental Attention and Their Correlation to the Students＇ Motivation to Choose Major

Television as one of the popular culture media plays an important role in the development of students＇ personality and knowledge because it provides countless information and entertainment that can enhance their knowledge as the viewers. This study was conducted to give an idea whether television viewing and parental attention can assist students to take a decision of choosing major at the senior high school. This study used descriptive method which analyzed the correlation among television viewing, parental attention, and the students＇ motivation to choose a major. The sample of this study consisted of 100 students of the state senior high school in Malang, East Java. The finding shows that there is no correlation among television viewing, parental attention, and the students＇ motivation to choose major at the senior high school. In other words, the possibility of choosing the major can be attributed to some other factors such as interest, talent, aspiration, and other expectation to achieve their goals

展现城市历史,需要“有声有色”——关于建设上海广播电视博物馆的初步构想

广播电视真实地记录了一座城市重要的历史事件和社会变化,视听影像资料不仅具有史料价值,还具有文化价值和新闻价值。上海是中国广播电视的发祥地。为此,本文建议,在筹建中国近现代新闻出版博物馆的同时,也有必要建设一座上海广播电视博物馆,让人们在"有声有色"中了解历史、体验文化、感受教育。作者介绍了国外广播电视博物馆的概况,对建设上海广播电视博物馆的方案提出了初步构想。