With this article we aim to propose an analytical alternative to what we could call the substitution and condemnation of the spectator as an element of the new technological apparatuses. Actually, what we see in many ...With this article we aim to propose an analytical alternative to what we could call the substitution and condemnation of the spectator as an element of the new technological apparatuses. Actually, what we see in many of the current reflections on new media is that while the spectator is being accused of ultimate passivity, he is also being mobilized to emancipated action as an empowered user. Through the critique of an online application available on Portuguese Radio Television （RTP）＇s website, the state-owned television network, called 0 Meu Telejornal1, we will try to demonstrate that we actually need to develop a spectator theory to critically understand the political position of the citizen within our changing contemporary media environment.展开更多
The paper firstly discussed the strategic implication of the establishment of China Xinhua News Network Co. Ltd. （referred to as CNC in the paper）. Then, the paper explored the opportunity and threat in the CNC＇s c...The paper firstly discussed the strategic implication of the establishment of China Xinhua News Network Co. Ltd. （referred to as CNC in the paper）. Then, the paper explored the opportunity and threat in the CNC＇s competitive environment, and evaluated the news TV competitiveness of CNC compared with world main news network media based on Delphi method. Based on the strategic management framework of SWOT （strength, weakness, opportunity, and threat）, the paper proposed the developmental strategies of transnational business operation for CNC from the following three area： further expand the coverage and the number of countries entered by CNC, enhance brand effects across the world, and build more new technology experience in the world.展开更多
文摘With this article we aim to propose an analytical alternative to what we could call the substitution and condemnation of the spectator as an element of the new technological apparatuses. Actually, what we see in many of the current reflections on new media is that while the spectator is being accused of ultimate passivity, he is also being mobilized to emancipated action as an empowered user. Through the critique of an online application available on Portuguese Radio Television （RTP）＇s website, the state-owned television network, called 0 Meu Telejornal1, we will try to demonstrate that we actually need to develop a spectator theory to critically understand the political position of the citizen within our changing contemporary media environment.
文摘The paper firstly discussed the strategic implication of the establishment of China Xinhua News Network Co. Ltd. （referred to as CNC in the paper）. Then, the paper explored the opportunity and threat in the CNC＇s competitive environment, and evaluated the news TV competitiveness of CNC compared with world main news network media based on Delphi method. Based on the strategic management framework of SWOT （strength, weakness, opportunity, and threat）, the paper proposed the developmental strategies of transnational business operation for CNC from the following three area： further expand the coverage and the number of countries entered by CNC, enhance brand effects across the world, and build more new technology experience in the world.
