基于电视权力资源配置方式的电视体制选择

过去对电视权力资源的配置,只是单独、交替或同时运用政府配置和市场配置,从而导致资源配置的政府失灵、市场失灵。其实,对电视产业的善治,政府配置、市场配置和受众配置"三位一体"的多元配置模式,才是理想的电视权力资源配置方式。全球的商营、国营和公营这三种电视体制分别是在三种电视权力资源配置方式的观念支配下诞生的,并形成了电视体制的一元模式、二元模式或三元模式。当前中国的电视体制选择不仅要在产业化中找到国营体制和商营体制之间的平衡点,还应考虑受众配置的作用,因此,"三轨制"的构想切合理想的电视权力资源配置方式。

“同时收视”现象下社会新闻与电视权力的关系

本文从“收视文化”的角度,结合“同时收视”、“对立性诠释”和“思维自觉性”等概念,对社会新闻产生的合理性,以及其对电视权力的影响进行了初步的探讨。

迎接新世纪大众传媒的挑战——“首届全国音乐传播艺术研讨会”后的思考

本文围绕“音乐传播”这一学术命题 ,进行了多方位、多视角的深入思考 ,提出并探讨了以下问题 :在电视权力话语的强势传播下 ,音乐传播如何找到自己积极的生存渠道 ;如何在视听关系的现代传播模式中寻找视听艺术的传播方式 ;

“电视的权力”:央视春晚仪式节目的文本读解

新闻性与艺术性,抑或强调信息传递与尊尚艺术审美之间,常常在电视创作实践中发生扭结与互渗。央视春晚的仪式节目恰是电视节目新闻性与艺术性扭结与互渗的产物,是深具仪式感的节目样态,是一台晚会情绪与情感的释放点,也是"电视的权力"在春晚中的施予与再现。通过文本细读,此类节目呈现出作为插叙短语的仪式套装、作为新闻事件的仪式再现、作为意义阐释的仪式展演等三种程式。

Can Quality of Content Be a Differentiator for Broadcast Programs？ A Case Study in Japan

This paper discusses the idea that the industry can have a differentiator of program quality by encouraging the activities of the Broadcasting Ethics ＆ Program Improvement Organization （BPO） in Japan. The BPO, a worldwide independent organization, has a mission of a breakwater against state power, and thus can be regarded as a kind of media accountability system, as proposed by Claude-Jean Bertrand. We review some controversial affairs in the TV industry and discuss BPO＇s activities aimed preventing ＂yellow journalism＂ and improving the quality of programming. High-quality content may be a differentiator for viewers faced with a choice of media, and thus, we focus on BPO and its role as a differentiator of the Japanese TV industry among the other, especially, Internet media. We also propose four ideas in response of critiques of BPO. Those are to strengthen transparency of governance of BPO, to improve the conformity of the TV industry to BPO＇s assessments of it, to establish a new committee to examine the whole concept of journalism, and to introduce a new certification institution to guarantee quality.