论受众电视节目选择的影响因素、类型及过程

受众对电视节目的选择行为是一个实践问题。受众的收视动机、态度、个性与生活、记忆、收视对象与收视情境等因素影响着受众的选择行为。受众电视节目选择的类型有名义型、有限型与扩展型三种,并经历五个阶段:明确问题、信息搜寻、评价方案、收视行动与收视后行为。

农民如何选择电视节目

日常化的电视使农民告别了"广告也好看"的时代,进入了"不知看什么"的时代。但在纷繁复杂的电视节目中,农民似乎总是锁定几个较为固定的节目,即农民对国家的认同状况决定着农民对新闻联播的偏爱程度;农民从关注民生和社会秩序的社会新闻中认识变化着的社会,并调整自己的选择;农民依据村庄生活方式、生活位置和生活伦理选择不同类型的电视剧。

家纺企业电视广告媒体选择实证研究

在得到电视节目收视率及其相关的"量"与"质"的数据后,根据各项指标对达成广告目标的重要性,确定它们的权重,并根据加权数据对电视节目进行比较,实现家纺企业对电视广告媒体的优化选择。

Research on the Cross Cultural Communication of TV Dance Show： Taking So You Think You Can Dance as the Example

In today’s global integration, TV dance talent show has gradually developed into a cultural industry, the trend of cross-cultural communication more and more significant. In this paper, Shanghai Oriental TV’s “ So You Think You Can Dance “ as the object of study, through the interpretation of the connotation of cross-cultural communication to analyze TV dance show across national boundaries. The entertainment dissemination form, the honorable person show dissemination charm and the audience participation the propagation effect three aspects analyze the television to dance choose the show program trans-culture dissemination the characteristic, then proposed that we must restructure the television to dance chooses the show program trans-culture dissemination the shape to need to pay great attention to cultural the compatibility, the dissemination mark innovation as well as the innovation proliferation.