In this paper, we conduct research on the development direction of traditional broadcast television movie media under background of new media and lnternet. In recent years, with the computer technology network communi...In this paper, we conduct research on the development direction of traditional broadcast television movie media under background of new media and lnternet. In recent years, with the computer technology network communication technology and constant innovation rapid development of digital technology, digital new media got rapid development. Under the digital new media industry has gradually become the core industry of 21 st century knowledge economy and the new economic growth point. But there are still some problems in the digital of new media development. How to treat these problems to take effective countermeasures is vital to healthy development of the new media. Our research proposes corresponding guidance and the perspective on the development orientation which acts as the paradigm and the guideline.展开更多
Micro-film is a product from the development of mobile media technology based on the network media, and the short and typical screen expression ability and effect are its forms of contents. Different from the communic...Micro-film is a product from the development of mobile media technology based on the network media, and the short and typical screen expression ability and effect are its forms of contents. Different from the communication way of traditional advertising, micro-film advertising has the characteristics of both social networking and video communication. With the creative characteristics of micro-film advertising, the conamunication way of video advertising has been started. In this paper, through the introduction to the advantages of micro-film advertising communication and combining with the development of micro-film in the new period, the application of aesthetic ideas to micro-film advertising is further explored, and then the striking expression effect caused by micro-film advertising is introduced.展开更多
文摘In this paper, we conduct research on the development direction of traditional broadcast television movie media under background of new media and lnternet. In recent years, with the computer technology network communication technology and constant innovation rapid development of digital technology, digital new media got rapid development. Under the digital new media industry has gradually become the core industry of 21 st century knowledge economy and the new economic growth point. But there are still some problems in the digital of new media development. How to treat these problems to take effective countermeasures is vital to healthy development of the new media. Our research proposes corresponding guidance and the perspective on the development orientation which acts as the paradigm and the guideline.
文摘Micro-film is a product from the development of mobile media technology based on the network media, and the short and typical screen expression ability and effect are its forms of contents. Different from the communication way of traditional advertising, micro-film advertising has the characteristics of both social networking and video communication. With the creative characteristics of micro-film advertising, the conamunication way of video advertising has been started. In this paper, through the introduction to the advantages of micro-film advertising communication and combining with the development of micro-film in the new period, the application of aesthetic ideas to micro-film advertising is further explored, and then the striking expression effect caused by micro-film advertising is introduced.
