Advertisement is a kind of comprehensive art. Translators of advertisements are expected to have a good command of both English and Chinese so as to Obtain wonderful, accurate, vivid, concise, distinct and appealing a...Advertisement is a kind of comprehensive art. Translators of advertisements are expected to have a good command of both English and Chinese so as to Obtain wonderful, accurate, vivid, concise, distinct and appealing advertisements. This paper probes into six common strategies of advertisement translation for the detail study.展开更多
Translation has been regarded as the subordination and complementation of the original discourse in the long history of human society, and the loyalty of the wife to the husband has been the metaphor of the relationsh...Translation has been regarded as the subordination and complementation of the original discourse in the long history of human society, and the loyalty of the wife to the husband has been the metaphor of the relationship between translated version and the original discourse. By using supplementing, prefacing, and hijacking, the feminist translation rewrites the original discourse creatively in order to overwhelming the authority of the original discourse even the male-governed society.展开更多
By comparing the two English versions of Hongloumeng, this paper discusses the reasons why the translators choose different translation strategies in dealing with the cultural context, and points out that translation ...By comparing the two English versions of Hongloumeng, this paper discusses the reasons why the translators choose different translation strategies in dealing with the cultural context, and points out that translation strategy is the translator＇s choice in different translational situations.展开更多
Ever since the 1970s when Chinese American writers thrived from a marginal position and integrated into the mainstream of American literature, the study on Chinese American Literature has received more and more attent...Ever since the 1970s when Chinese American writers thrived from a marginal position and integrated into the mainstream of American literature, the study on Chinese American Literature has received more and more attention from the academic circles. However, the research on this newly emerging subject in the field of translation studies has not been treated with equal attention. This thesis attempts to propose a possible strategy to translate Chinese American works, based on the theory of ＂functional equivalence＂, taking the comparison of the 2 Chinese versions of TAN＇s The Joy Luck Club as an example.展开更多
Textual informativity is one of the seven standards of textuality. This paper focuses on the shift among three orders of textual informativity. And also probe into some strategies to compensate for the different level...Textual informativity is one of the seven standards of textuality. This paper focuses on the shift among three orders of textual informativity. And also probe into some strategies to compensate for the different level of informativity.展开更多
As a practical style, Advertising English has gradually derived from the English language due to its particular social role. In this respect, this paper will generalise the fundamental knowledge of the advertisement i...As a practical style, Advertising English has gradually derived from the English language due to its particular social role. In this respect, this paper will generalise the fundamental knowledge of the advertisement including its definition, objective, and writing principles. This is followed by an analysis on language features based on vocabulary, grammar, punctuation, and rhetorical devices. However, the main thrust of the thesis is not devoted to a purely linguistic study. Rather, building on the theoretical reflections of equivalent theory and cultural conversion, this paper attempts to find the joint reflecting the similar functions of both English and Chinese. Therefore, This thesis will not confine itself simply to a list of language features but rather go further and crack the ＂hard nut＂--how to tackle translation in advertisements. Little ink, as the case stands, has been spilled over this crux. Taking into consideration the distinctive functions and stylistic features of advertisement, general principles that highlight the qualities of awareness, understanding, conviction, and action will be offered. Based on these general principles, tactics both regular and strategic are tentatively offered. As is often the case, a translator walking on a tightrope plays dual roles： a submissive servant and a defiant master. In this sense, it is proposed that a blend of regular and strategic tactics should be employed in pursuit of an optimum transfer of information.展开更多
This paper discusses the strengths of using the intemet and building corpus in interpretation teaching. The authors propose multi-media assisted interpretation teaching strategies such as building a small -sized contr...This paper discusses the strengths of using the intemet and building corpus in interpretation teaching. The authors propose multi-media assisted interpretation teaching strategies such as building a small -sized controlled internal interpretation corpus, encouraging students to search information via the internet, and conducting teacher-student, student-student communication at all levels via E-mall, BBS, skype-in-English, audio/video conference and etc.展开更多
The present work shows the results of a pilot methodology, designed after a series of observations and documented from 2006, on the process of acquisition of Translation Competence （TC） of students of translation. T...The present work shows the results of a pilot methodology, designed after a series of observations and documented from 2006, on the process of acquisition of Translation Competence （TC） of students of translation. This method of analysis, appointed Previous Protocol to Translation or PPT, emerged as an option in search of teaching strategies of translation. This PPT has provided data not only on how novice translators acquire the translation competence, but it has been uncovered some independent variables that directly affect their development. There has been, in the four semesters analyzed in this work, a clear pattern that shows that an appropriate quality control to translate （and to carry out punctual terminology management） determines a better or worse quality of the final product （translations）; therefore, this reflects in a better translation competence in the novice students.展开更多
This paper reviews the translation process of Michael Meyer’s Response to Modernity-A History of the Reform Movement in Judaism. As the translator of this book, the author points out the problems confronted in the co...This paper reviews the translation process of Michael Meyer’s Response to Modernity-A History of the Reform Movement in Judaism. As the translator of this book, the author points out the problems confronted in the course of translation from the lexical, phrasal, sentential, and textual levels, meanwhile provides the corresponding translating strategies to solve these difficulties. The cultural strategy bridges the gap between the original work and the target language readers while the textual approach enhances the readability of the translated version. The translation of Response to Modernity into Chinese is of significant reference value for Chinese scholars dedicated to Jewish studies.展开更多
Although in China, ordinary translation theories favor the foreignizing strategy in translating culture, and outside China, there are opposing strategies between the cultural studies school and deconstructionist schoo...Although in China, ordinary translation theories favor the foreignizing strategy in translating culture, and outside China, there are opposing strategies between the cultural studies school and deconstructionist school, translation teachers should be fully aware of their respective revelations and limitations to translation teaching. This paper holds that in undergraduate C-E （Chinese-English~ translation teaching, the linguistic strategy is assimilation rather than alienation, thus, idiomaticness and preciseness should be emphasized. In teaching cultural translation strategy, first, we should promote students＇ cultural competence, which includes culture perceptive competence, culture comparison competence, culture evaluation competence, and culture mediation competence. Second, we need differentiate cultural strategies to translate literary and practical materials. In translating practical materials, functionality determines adaptation or exoticization; in translating literary materials, when cultural factor is the topic of writing, exoticization is employed for the main except that part of politeness system in institutional culture, abstract concrete conversion and description affection model in spiritual culture are adapted. When cultural factor is the background of writing, it is the target text aestheticality and readership intertextuality that determine adaptation or exoticization.展开更多
The study aimed to reveal the effectiveness of the integration between some constructive learning strategies in teaching a unit of the English language course to collect translation skills, using grammar, and the acqu...The study aimed to reveal the effectiveness of the integration between some constructive learning strategies in teaching a unit of the English language course to collect translation skills, using grammar, and the acquisition of critical thinking skills for intermediate third grade students in Mecca. Also, it aimed to acknowledge the statistical differences between the modified averages for the study sample groups degrees in the dimensional collecting of grammar and translation skills at the knowledge of the grammar level and using it, and at the macro level for collecting translation and grammar skills after adjusting the old collecting, as well as the knowledge of the statistical differences between the modified averages for the study sample groups in the total telemetric for the critical thinking skills after adjusting the old collecting. To achieve the study objectives, the researcher used the semi-experimental method that had several experimental groups （four groups）, and applied it to a sample of intermediate third-grade students in the city of Makkah （99 students） in teaching the unit of the English language course, which is （Healthy Eating） in the second semester in 2011/2012. After using the appropriate statistical methods, the study came to a result that there are no statistically significant differences in the old implementation for the test of skills of academic achievement of grammar, translation, and critical thinking skills, and that there are statistically significant differences in the new implementation due to the four strategies. According to the results of the study, the researcher recommended a number of recommendations including： the necessity to focus on the constructive theory in teaching English language skills, the importance of expanding the use of the suggested integrative oriented and its development in the field of English language teaching, to hold an intensive training courses for teachers of the English language to train them on using the suggested integrative strategy, the emphasis on the importance of the curriculum activities which focus on the integration between the constructive learning strategies, the importance of expanding of scientific research in the field of integrative strategies, and the development of synthesis methods that combine two strategies or more.展开更多
Based on concepts of horizon of expectation and indeterminacy in reception theory,this paper reports a comparative analysis of Chang Hen Ge,a narrative poem written by Chinese poet Bai Juyi in the Tang Dynasty,and its...Based on concepts of horizon of expectation and indeterminacy in reception theory,this paper reports a comparative analysis of Chang Hen Ge,a narrative poem written by Chinese poet Bai Juyi in the Tang Dynasty,and its English translations by William John Bainbrigge Fletcher,Herbert Allen Giles,Xu Yuanchong as well as Yang Hsien-yi and Gladys Yang.Results are as follows:1)Xu’s translation is the best in that he adds annotations and combines literal and free translations so as to explicate cultural connotations and underlying implications of images while meeting and broadening target readers’horizon of expectation.In addition,he tries to replicate figurative characteristics and transform rhetorical techniques of original cultural images to retain the source text’s indeterminacy and aesthetic value and to provide target readers with intense aesthetic experience.2)There are inappropriate and inaccurate translations of cultural images in all the four English translations,and they are caused by differences in ethnic history,religious belief,mode of thinking,features of English and Chinese as well as the subjectivity of translators.展开更多
文摘Advertisement is a kind of comprehensive art. Translators of advertisements are expected to have a good command of both English and Chinese so as to Obtain wonderful, accurate, vivid, concise, distinct and appealing advertisements. This paper probes into six common strategies of advertisement translation for the detail study.
文摘Translation has been regarded as the subordination and complementation of the original discourse in the long history of human society, and the loyalty of the wife to the husband has been the metaphor of the relationship between translated version and the original discourse. By using supplementing, prefacing, and hijacking, the feminist translation rewrites the original discourse creatively in order to overwhelming the authority of the original discourse even the male-governed society.
文摘By comparing the two English versions of Hongloumeng, this paper discusses the reasons why the translators choose different translation strategies in dealing with the cultural context, and points out that translation strategy is the translator＇s choice in different translational situations.
文摘Ever since the 1970s when Chinese American writers thrived from a marginal position and integrated into the mainstream of American literature, the study on Chinese American Literature has received more and more attention from the academic circles. However, the research on this newly emerging subject in the field of translation studies has not been treated with equal attention. This thesis attempts to propose a possible strategy to translate Chinese American works, based on the theory of ＂functional equivalence＂, taking the comparison of the 2 Chinese versions of TAN＇s The Joy Luck Club as an example.
文摘Textual informativity is one of the seven standards of textuality. This paper focuses on the shift among three orders of textual informativity. And also probe into some strategies to compensate for the different level of informativity.
文摘As a practical style, Advertising English has gradually derived from the English language due to its particular social role. In this respect, this paper will generalise the fundamental knowledge of the advertisement including its definition, objective, and writing principles. This is followed by an analysis on language features based on vocabulary, grammar, punctuation, and rhetorical devices. However, the main thrust of the thesis is not devoted to a purely linguistic study. Rather, building on the theoretical reflections of equivalent theory and cultural conversion, this paper attempts to find the joint reflecting the similar functions of both English and Chinese. Therefore, This thesis will not confine itself simply to a list of language features but rather go further and crack the ＂hard nut＂--how to tackle translation in advertisements. Little ink, as the case stands, has been spilled over this crux. Taking into consideration the distinctive functions and stylistic features of advertisement, general principles that highlight the qualities of awareness, understanding, conviction, and action will be offered. Based on these general principles, tactics both regular and strategic are tentatively offered. As is often the case, a translator walking on a tightrope plays dual roles： a submissive servant and a defiant master. In this sense, it is proposed that a blend of regular and strategic tactics should be employed in pursuit of an optimum transfer of information.
文摘This paper discusses the strengths of using the intemet and building corpus in interpretation teaching. The authors propose multi-media assisted interpretation teaching strategies such as building a small -sized controlled internal interpretation corpus, encouraging students to search information via the internet, and conducting teacher-student, student-student communication at all levels via E-mall, BBS, skype-in-English, audio/video conference and etc.
文摘The present work shows the results of a pilot methodology, designed after a series of observations and documented from 2006, on the process of acquisition of Translation Competence （TC） of students of translation. This method of analysis, appointed Previous Protocol to Translation or PPT, emerged as an option in search of teaching strategies of translation. This PPT has provided data not only on how novice translators acquire the translation competence, but it has been uncovered some independent variables that directly affect their development. There has been, in the four semesters analyzed in this work, a clear pattern that shows that an appropriate quality control to translate （and to carry out punctual terminology management） determines a better or worse quality of the final product （translations）; therefore, this reflects in a better translation competence in the novice students.
文摘This paper reviews the translation process of Michael Meyer’s Response to Modernity-A History of the Reform Movement in Judaism. As the translator of this book, the author points out the problems confronted in the course of translation from the lexical, phrasal, sentential, and textual levels, meanwhile provides the corresponding translating strategies to solve these difficulties. The cultural strategy bridges the gap between the original work and the target language readers while the textual approach enhances the readability of the translated version. The translation of Response to Modernity into Chinese is of significant reference value for Chinese scholars dedicated to Jewish studies.
文摘Although in China, ordinary translation theories favor the foreignizing strategy in translating culture, and outside China, there are opposing strategies between the cultural studies school and deconstructionist school, translation teachers should be fully aware of their respective revelations and limitations to translation teaching. This paper holds that in undergraduate C-E （Chinese-English~ translation teaching, the linguistic strategy is assimilation rather than alienation, thus, idiomaticness and preciseness should be emphasized. In teaching cultural translation strategy, first, we should promote students＇ cultural competence, which includes culture perceptive competence, culture comparison competence, culture evaluation competence, and culture mediation competence. Second, we need differentiate cultural strategies to translate literary and practical materials. In translating practical materials, functionality determines adaptation or exoticization; in translating literary materials, when cultural factor is the topic of writing, exoticization is employed for the main except that part of politeness system in institutional culture, abstract concrete conversion and description affection model in spiritual culture are adapted. When cultural factor is the background of writing, it is the target text aestheticality and readership intertextuality that determine adaptation or exoticization.
文摘The study aimed to reveal the effectiveness of the integration between some constructive learning strategies in teaching a unit of the English language course to collect translation skills, using grammar, and the acquisition of critical thinking skills for intermediate third grade students in Mecca. Also, it aimed to acknowledge the statistical differences between the modified averages for the study sample groups degrees in the dimensional collecting of grammar and translation skills at the knowledge of the grammar level and using it, and at the macro level for collecting translation and grammar skills after adjusting the old collecting, as well as the knowledge of the statistical differences between the modified averages for the study sample groups in the total telemetric for the critical thinking skills after adjusting the old collecting. To achieve the study objectives, the researcher used the semi-experimental method that had several experimental groups （four groups）, and applied it to a sample of intermediate third-grade students in the city of Makkah （99 students） in teaching the unit of the English language course, which is （Healthy Eating） in the second semester in 2011/2012. After using the appropriate statistical methods, the study came to a result that there are no statistically significant differences in the old implementation for the test of skills of academic achievement of grammar, translation, and critical thinking skills, and that there are statistically significant differences in the new implementation due to the four strategies. According to the results of the study, the researcher recommended a number of recommendations including： the necessity to focus on the constructive theory in teaching English language skills, the importance of expanding the use of the suggested integrative oriented and its development in the field of English language teaching, to hold an intensive training courses for teachers of the English language to train them on using the suggested integrative strategy, the emphasis on the importance of the curriculum activities which focus on the integration between the constructive learning strategies, the importance of expanding of scientific research in the field of integrative strategies, and the development of synthesis methods that combine two strategies or more.
文摘Based on concepts of horizon of expectation and indeterminacy in reception theory,this paper reports a comparative analysis of Chang Hen Ge,a narrative poem written by Chinese poet Bai Juyi in the Tang Dynasty,and its English translations by William John Bainbrigge Fletcher,Herbert Allen Giles,Xu Yuanchong as well as Yang Hsien-yi and Gladys Yang.Results are as follows:1)Xu’s translation is the best in that he adds annotations and combines literal and free translations so as to explicate cultural connotations and underlying implications of images while meeting and broadening target readers’horizon of expectation.In addition,he tries to replicate figurative characteristics and transform rhetorical techniques of original cultural images to retain the source text’s indeterminacy and aesthetic value and to provide target readers with intense aesthetic experience.2)There are inappropriate and inaccurate translations of cultural images in all the four English translations,and they are caused by differences in ethnic history,religious belief,mode of thinking,features of English and Chinese as well as the subjectivity of translators.
