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老国企与新网红——白花蛇草水的双元印象管理
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作者 邓晓辉 武琼 《企业管理》 北大核心 2016年第11期71-73,共3页
仿佛就在一夜之间,白花蛇草水这款老牌保健饮品摇身变成了新潮“网红”,受到网友们的热烈追捧。青岛崂山矿泉水公司(以下简称崂矿)顺势推出以白花蛇草水领衔的“崂山三绝”产品包,其作为“中华老字号”和老国企的形象可谓焕然一新。... 仿佛就在一夜之间,白花蛇草水这款老牌保健饮品摇身变成了新潮“网红”,受到网友们的热烈追捧。青岛崂山矿泉水公司(以下简称崂矿)顺势推出以白花蛇草水领衔的“崂山三绝”产品包,其作为“中华老字号”和老国企的形象可谓焕然一新。对于快速消费品,赢得兴趣和关注是市场成功的第一步,崂矿已经走出了这关键一步,所凭借的就是印象管理的双元能力。 展开更多
关键词 印象管理 双元能力 青岛崂山矿泉公司 白花蛇草水
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白花蛇舌草水提取物对多药耐药白血病细胞HL-60/ADR的作用 被引量:8
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作者 赵诗云 尹小明 +7 位作者 吴东风 陈厚爱 孙敬 曾黎峰 熊美丽 伍柏青 龚旭疆 申细保 《四川中医》 2010年第2期55-57,共3页
目的:研究白花蛇舌草水提取物对多药耐药白血病细胞HL-60/ADR的抑制作用及机制。方法:采用MTT比色试验观察白花蛇舌草水提取物对多药耐药细胞HL-60/ADR的抑制作用。采用光镜、电镜技术观察细胞形态结构的改变,利用流式细胞术(FCM)检测... 目的:研究白花蛇舌草水提取物对多药耐药白血病细胞HL-60/ADR的抑制作用及机制。方法:采用MTT比色试验观察白花蛇舌草水提取物对多药耐药细胞HL-60/ADR的抑制作用。采用光镜、电镜技术观察细胞形态结构的改变,利用流式细胞术(FCM)检测细胞凋亡率。结果:①白花蛇舌草水提取物能明显抑制HL-60/ADR细胞的生长。②形态学改变,呈典型的凋亡特征。③流式细胞术证实,凋亡率也呈时间和剂量的依赖性。结论:白花蛇舌草水提取物对多药耐药细胞HL-60/ADR的生长具有极强的抑制作用,诱导其凋亡是其主要机制。 展开更多
关键词 白花蛇提取物 多药耐药 HL-60/ADR 凋亡
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Anti-tumor Effect and Protective Effect on Chemotherapeutic Damage of Water Soluble Extracts from Hedyotis diffusa 被引量:25
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作者 李瑞 赵浩如 林以宁 《Journal of Chinese Pharmaceutical Sciences》 CAS 2002年第2期54-58,共5页
Bai-Hua-She-She-Cao Hedyotis diffusa Willd. (Ru-biaceae) is a medicinal herbwidely distributed in northeast Asian countries. In traditional Chinese medicine, it has the effectof 'clearing away heat and toxic mater... Bai-Hua-She-She-Cao Hedyotis diffusa Willd. (Ru-biaceae) is a medicinal herbwidely distributed in northeast Asian countries. In traditional Chinese medicine, it has the effectof 'clearing away heat and toxic material, promoting blood circulation and removing blood stasis'.It is a well known Chinese folk-medicine used for the treatment of appendicitis, sore throat, mumps,acne, sebo-rheic dermatitis and various kinds of tumors, such as tumors of digestive tract,carcinoma of liver. It was reported that the MeOH extract of H. diffusa demonstrated a significantantitumor activity and ursolic acid succeeded in being isolated from the MeOH extract as an activecomponent . Shan BN, et al suggested that the direct aqueous extract of H. diffusa hadimmuno-modulating activity and antitumor activity in vitro through stimulating the immune system tokill or engulf tumor cells. But regarding anti-tumor activity in vivo of water soluble extracts fromH. diffusa, no detail was reported. Therefore, we prepared water soluble extracts (H_1 and H_2)from H. diffusa and evaluated their anti-tumor property in vivo experiments as well as protectiveeffect on chemo-therapeutic damage. 展开更多
关键词 hedyotis diffusa water soluble extracts ANTI-TUMOR CHEMOTHERAPY
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Establishing a Quality Control System of Hedyotis corymbosa
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作者 Yan LIN Hong-Quan LI +6 位作者 Bo-Hou XIA Zhi-Min ZHANG Ya-Mei LI Xiao-Qing ZHANG Ping WU Li-Mei LIN Duan-Fang LIAO 《Digital Chinese Medicine》 2018年第4期302-309,共8页
Objective Hedyotis corymbosa(Shui Xian Cao,水线草,HC)is the main antitumor medicine in China and other southeast Asian countries.A comprehensive quality control system of HC was established in this study,as the curren... Objective Hedyotis corymbosa(Shui Xian Cao,水线草,HC)is the main antitumor medicine in China and other southeast Asian countries.A comprehensive quality control system of HC was established in this study,as the current system was ineffective.Methods Microscopy was used to observe the characteristics of the powder and cross-sectional tissue.Thin layer chromatography(TLC)was employed to separate HC from Hedyotis diffusa(Bai Hua She She Cao,白花蛇舌草,HD).Simultaneously,high-performance liquid chromatography(HPLC)was used to establish the characteristic spectrum of HC and determine the concentrations of hedyotiscone A.Regarding the issue of systematicness,concentrations of water,total ash,acid-insoluble ash,heavy metals(including lead,arsenic,mercury,cadmium and copper)and pesticide residue were measured by the methods described in the 2015 edition of Chinese Pharmacopoeia.Results Calcium oxalate needle crystal bundles and oil drops were observed in the cross-sectional tissue.Three characteristic blue fluorescent spots were observed in the HC samples by TLC.There were five distinct characteristic peaks in HC but not in HD,and hedyotiscone A was the sharpest characteristic peak.The generated linear equation of hedyotiscone A was Y=3.15×108X+312.04(r2=1.000)between 0.00005270 and 0.002108 mg/mL,and the average recovery was 100.42%.Precision[relative standard deviation(RSD)0.92%],repeatability(RSD 0.14%),and recovery(RSD 0.85%)met the requirements for quantitative analysis.Hedyotiscone A concentrations ranged from 0.00017%~0.00113%across different habitats.Concentrations of water,ash and acid-insoluble ash were 8.80%~11.2%,7.00%~15.3%and 0.440%~7.70%,respectively.Concentrations of Pb,As,Hg,Cd and Cu were 1.60~4.60,0.650~1.60,0.0300~0.100,0.240~0.690 and 10.1~16.6μg/g,respectively.Pesticide residues were less than 0.00100 ppm.Conclusion The quality control system can effectively distinguish HC from HD,so as to comprehensively control the quality of HC,to provide references for the clinical use of HC. 展开更多
关键词 Hedyotis corymbosa Hedyotis diffusa Hedyotiscone A TLC HPLC Quality standard
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“青岛好礼”C位出道
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作者 丁响响 《走向世界》 2021年第2期48-49,共2页
日前,由青岛市消保委、青岛市市场监管局和市商务局联合发起的"青岛好礼"特色产品评测活动在市政府机关会议中心落下帷幕。历时4个多月,经过了征集、初选、藤选、优选发布等环节,最终崂山白花蛇草水(罐装)、青岛啤酒·百... 日前,由青岛市消保委、青岛市市场监管局和市商务局联合发起的"青岛好礼"特色产品评测活动在市政府机关会议中心落下帷幕。历时4个多月,经过了征集、初选、藤选、优选发布等环节,最终崂山白花蛇草水(罐装)、青岛啤酒·百年之旅礼盒、草编手提包、万里江红茶绿茶组合装等20件特色产品成为"青岛好礼"。 展开更多
关键词 青岛啤酒 商务局 白花蛇草水 消保委 青岛市
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