Advertising and sales promotion have significant impact on raising customer awareness. They are tools by which customers become acquainted with new and innovative products and services of the companies. Despite the im...Advertising and sales promotion have significant impact on raising customer awareness. They are tools by which customers become acquainted with new and innovative products and services of the companies. Despite the importance of these tools in increasing sales, it is not easy to evaluate their effect on sales. One of the problems confronted by the marketing managers is the determination of a clear relationship between the effectiveness of advertising and sales promotion on profitability. In this article, considering the relationship between these tools and brand equity, we have attempted to determine the relationship between effectiveness of these two factors and profitability. Next, a system dynamics model for representing the effects of marketing communication tools on company profitability is offered. Finally, using the data from a corporation and the numeric values related to each of the elements in the model, an attempt has been made to determine a number representing the magnitude of the effect of advertising and sales promotion on the corporation＇s revenue and profitability and to draw the respective curves related to the effects of these two factors.展开更多
A field experiment was conducted using a split plot randomized complete block design with three replications to study the effects of potassium (K) and phosphorus (P) application on sunflower (Helianthus annuus L.) gro...A field experiment was conducted using a split plot randomized complete block design with three replications to study the effects of potassium (K) and phosphorus (P) application on sunflower (Helianthus annuus L.) growth at the New Developmental Research Farm of Khyber Pakhtunkhwa Agricultural University in Peshawar,Pakistan.Six levels of K (0,25,50,75,100 and 125 kg K ha-1) were main plots while four levels of P (0,45,90 and 135 kg P ha-1) were subplots.Increase in both K and P levels enhanced grain oil concentration of sunflower.Increase in P level increased grain protein concentration,while increase in K level decreased grain protein concentration.Both oil and protein yields increased significantly with increase in K and P levels.The increase in oil and protein yields of sunflower was mainly attributed to the improvement in yield components (grains per head,grain weight and head size) and the significant increase in grain yield.The highest net returns of 297 and 368 US$ ha-1 based on grain and oil yields,respectively,were obtained from a combination of 100 kg K ha-1 + 45 kg P ha-1.展开更多
文摘Advertising and sales promotion have significant impact on raising customer awareness. They are tools by which customers become acquainted with new and innovative products and services of the companies. Despite the importance of these tools in increasing sales, it is not easy to evaluate their effect on sales. One of the problems confronted by the marketing managers is the determination of a clear relationship between the effectiveness of advertising and sales promotion on profitability. In this article, considering the relationship between these tools and brand equity, we have attempted to determine the relationship between effectiveness of these two factors and profitability. Next, a system dynamics model for representing the effects of marketing communication tools on company profitability is offered. Finally, using the data from a corporation and the numeric values related to each of the elements in the model, an attempt has been made to determine a number representing the magnitude of the effect of advertising and sales promotion on the corporation＇s revenue and profitability and to draw the respective curves related to the effects of these two factors.
文摘A field experiment was conducted using a split plot randomized complete block design with three replications to study the effects of potassium (K) and phosphorus (P) application on sunflower (Helianthus annuus L.) growth at the New Developmental Research Farm of Khyber Pakhtunkhwa Agricultural University in Peshawar,Pakistan.Six levels of K (0,25,50,75,100 and 125 kg K ha-1) were main plots while four levels of P (0,45,90 and 135 kg P ha-1) were subplots.Increase in both K and P levels enhanced grain oil concentration of sunflower.Increase in P level increased grain protein concentration,while increase in K level decreased grain protein concentration.Both oil and protein yields increased significantly with increase in K and P levels.The increase in oil and protein yields of sunflower was mainly attributed to the improvement in yield components (grains per head,grain weight and head size) and the significant increase in grain yield.The highest net returns of 297 and 368 US$ ha-1 based on grain and oil yields,respectively,were obtained from a combination of 100 kg K ha-1 + 45 kg P ha-1.
