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运动动机研究的新方向:目标定向理论 被引量:15
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作者 漆昌柱 徐培 《湖北体育科技》 2001年第2期45-45,47,共2页
运动动机的目标定向理论是当今运动动机研究中较有影响的动机理论。它从活动目标的角度对运动动机进行分析 ,提高了运动动机研究的操作化水平 ,促进了目标设置技术的建立与发展。
关键词 运动动机研究 目标定向理论 内部动力 心理动因 动机理论 目标设置技术
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Curriculum Reform: Theory of Curriculum-A Starting or a Final Point of Curriculum Reform 被引量:1
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作者 A. Thelma Rani 《Sociology Study》 2014年第10期869-880,共12页
Knowledge is essentially a human construct and it evolves continuously on reflective thinking and is practiced systematically in educational institutions. Education has to develop man's intellectual, physical, and sp... Knowledge is essentially a human construct and it evolves continuously on reflective thinking and is practiced systematically in educational institutions. Education has to develop man's intellectual, physical, and spiritual powers for survival and develop enrichment factors of life through its curriculum which has certainty of content and methodology based on the educational objectives. Curriculum must build the capacity of individuals. Hence, the author defines curriculum and argues the results as better life style. Also, the author projects the expectations of the twenty-first century learners, and has extended the educational objectives to one more domain as enterprise domain, emphasizing that education must aim to develop entrepreneurial skills of learners. Therefore, it is essential that any curriculum be framed in the light of the existing curriculum, educational transaction, needs of the society, and measurable practices and evaluation, and must aim for enrichment in curricular knowledge, pedagogy and transmission techniques, and value inculcation. The author portrays the results of education. 展开更多
关键词 CURRICULUM enterprise domain societal consciousness liability and excellence
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Political Advertising and Propaganda Within Spiral of Silence-Agenda Setting Theory
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作者 Hakan ALP 《Journalism and Mass Communication》 2016年第1期12-18,共7页
Political communication is an interactive process by which politicians transmit information and political discourse to voters and receive feedback through media. This communication process is a two way process of comm... Political communication is an interactive process by which politicians transmit information and political discourse to voters and receive feedback through media. This communication process is a two way process of communication between politicians and voters by which, on the one hand, politicians transmit their thoughts and wills to voters, and on the other hand voters communicate their opinions to politicians, after interpreting, in different ways, the messages that they received. The key objective of political communication is to persuade or influence and cause voters, who are the target audience, to vote for a particular party by convincing them. In order to ensure the smooth operation of political communication processes it is essential that the parliament, government, political parties, non-governmental organizations, environmentalist groups and pressure groups also actually take part in this process The decisive and transformative power of mass media and advertising phenomenon on the political systems has grown to become more and more influential in the recent years. The use of information considerably increases in line with the increase in the use of propaganda. No doubL this information age has turned the world into "a universal village". On the one hand, the concentration in media and on the other hand rapid developments in Internet technologies expose societies to the bombardment of messages. Being exposed to or bombarded by numerous varieties of messages in their daily lives lead to the creation of variabilities and instabilities in individual's behaviors. Accordingly, political organizations while trying to convey messages to masses through political communication and advertising have to deliver systematic, comprehensible and influential messages by taking the advantage of visualization as much as possible. 展开更多
关键词 political advertising spiral of silence agenda setting COMMUNICATION
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