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信息加工两分法对性别差异的解释及其对广告的启示 被引量:1
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作者 林树 陈宁 《上海管理科学》 2003年第3期36-37,共2页
在解释信息加工的性别差异上,研究者们依据信息加工两分法提出选择性假设和项目特定性、相关性加工假设两种解释。前者认为男性更多受整体信息主题或图式的驱动,女性更易接受细节化的信息内容;后者认为男性更倾向于项目特定性加工而女... 在解释信息加工的性别差异上,研究者们依据信息加工两分法提出选择性假设和项目特定性、相关性加工假设两种解释。前者认为男性更多受整体信息主题或图式的驱动,女性更易接受细节化的信息内容;后者认为男性更倾向于项目特定性加工而女性更倾向于相关性加工。这两种解释对广告的策划与制作具有新的启示。 展开更多
关键词 信息加工 两分法 性别差异 广告 选择性假设 项目特定性 相关性加工 男性 女性 信息主题
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A random physical model of seismic ground motion field on local engineering site 被引量:8
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作者 WANG Ding LI Jie 《Science China(Technological Sciences)》 SCIE EI CAS 2012年第7期2057-2065,共9页
This paper presents a random physical model of seismic ground motion field on a specific local engineering site.With this model,artificial ground motions which are consistent with realistic records at SMART-1 array on... This paper presents a random physical model of seismic ground motion field on a specific local engineering site.With this model,artificial ground motions which are consistent with realistic records at SMART-1 array on spatial correlation are synthesized.A two-scale modeling method of seismic random field is proposed.In large scale,the seismic ground motion field on bedrock surface is simplified to a two-dimensional spherical wave field based on the seismic point source and homogeneous isotropic media model.In small scale,the seismic ground motion field on the engineering site has a plane waveform.By introducing the physical models of seismic source,path and local site and considering the randomness of the basic physical parameters,the random model of seismic ground motion field is completed in a random functional form.This model is applied to simulation of the acceleration records at SMART-1 array by using the superposition method of wave group. 展开更多
关键词 seismic ground motion field two-scale modeling random function physical model
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