中国本土广告公司省广股份的数字化转型发展

以精准和互动著称的大数据技术提高了营销传播的效能,拓展了广告公司的业务边界,驱动了广告公司全营销业务的转型与升级。基于此,在大数据背景下广告公司的转型发展成为一个重要的命题。文章以中国本土极具代表性的广告公司省广股份为研究对象,分析大数据背景下省广股份的转型发展的探索与经验,从而对中国本土广告公司数字化转型发展提供重要参考。

粤港澳大湾区科技园地域性设计研究综述

文章综述了大湾区科技园地域性设计的理论研究进展;基于科技园地域性设计实践分类标准,对案例的类型及特点进行梳理;提出研究展望,以期为我国高质量发展背景下科技园的地域性设计提供参考。

广东高校贫困大学生体质与健康状况的调查分析

采用测试法，问卷调查等研究方法，对广东省高校贫困生体质健康状况进行了调查与研究．结果显示：贫困生在身体形态、机能、身体素质及心理状况等方面与非贫困生均有一定的差异．其中男生在身体素质上差异较大、女生在身体形态上差异较明显、贫困生的整体体质水平低于非贫困生、贫困生在心理健康状况上也明显差于非贫困生．产生的主要原因：贫困生成长地区教育水平相对落后；学习和生活负担太繁重；以及日益增大的贫富差异，使贫困生产生巨大的心理压力．提示有关部门加以重视，采取必要措施．

明代湖广地表水体变迁研究

明代湖广地表水体经历了重要演变,总趋势是由明初的丰盈充沛发展为明末的整体缩减,其中尤以湖泊数量减少和面积萎缩最为引人关注。究其原因:一是在明代全国气候总体由暖变寒、由湿变干的背景下,湖广地区水旱灾害频发,尤其是嘉靖年间以后,水旱灾害交替连续发生且灾害持续周期延长而导致的水体自然缩减;二是明中叶开始的大规模垸田开发。在移民增加的背景下,垸田开发不断向河湖纵深挺进,大量滩涂被侵占,导致水体面积萎缩乃至消失,其中以江汉平原和洞庭湖平原表现最甚。

《广东省土话字汇》的语音特点

《广东省土话字汇》(1828)由英国传教士马礼逊编写,是目前所见最早使用拉丁字母对十九世纪初广州话进行系统性注音的词典。其反映的声韵系统与今广州话大致相同,不同之处是:齿音声母分为两套,疑母有三种形式,云、以母的音值为半元音性质的[j]或者[w],匣母存在混入云、以母的情况;[e]元音形成了成系列的韵母,当时还存在[ι]韵母,[■]元音还没有出现,很多[i]、[u]、[y]韵母还没有裂化为复元音。

江南、湖广、陕西分省过程与清初省制的变化

江南、湖广、陕西三省分省,是清代行政区划变迁史和地方行政制度变化过程中的重要环节。本文从康熙、乾隆两部《清会典》记载的省制这一角度出发,对江南等省的分省过程进行了详细的分析,揭示了这是一个始于顺治十八年、终于康熙六年的渐变过程,清代的省制也在这个过程中完成了从旧到新的转变。本文又从多个角度分析了分省过程结束后,"江南省"、"湖广省"等省名长期存在的主要原因。

Approach to the Development of Jasmine Tea Industry in Guangxi from the Perspective of "Internet+"

After 30 years of opening-up and reform, the jasmine tea industry in Guangxi has developed into a national pillar industry with special resources in Chi- na. This industry has been influenced by ＂lnternet＋＂ at various aspects. Restricted by the location, information system, brand marketing, the industry should be inte- grated with the ＂lnternet ＋＂ thinking for overall upgrading.

Provincial Comparative Advantages of Watermelon Production in Guangxi Zhuang Autonomous Region

[Objective]This study aimed to clarify the spatial patterns of comparative advantage of watermelon production in Guangxi Zhuang Autonomous Region, to pro-vide theoretical basis for the development of watermelon industry in China. [Method] Based on the agricultural statistics data of Guangxi and al over China, yield com-parative advantage （YCA） index, efficiency comparative advantage （ECA） index, scale comparative advantage （SCA） index, concentration ratio comparative advantage （CRCA） index, comprehensive comparative advantage （CCA） index, ratio of yield per unit area （RYPA） index and sowing area ratio （SAR） index were established and calculated to determine the watermelon production comparative advantages in 31 provinces （cities） in China. Spacial patterns of the comparative advantages were produced by using GIS software. [Result] Nine provinces Shandong, Henan, Anhui, Hebei, Hubei, Jiangsu, Hunan, Zhejiang and Guangxi were the dominant regions in watermelon production al over the country. The Central and Eastern China showed the integrated comparative advantage in watermelon production, while the Southern, Northeastern, Northern and Northwestern China can be considered as the potential places for watermelon production in future. Southwest China gave more priority to watermelon production, so the comparative advantages kept increasing here. [Con-clusion] Based on this study, watermelon production should be a prior consideration among the agricultural products in Guangxi. Related measures should be developed to optimize the regional distribution of watermelon in Guangxi and China to promote healthy competition in watermelon production.

新闻界传真

国内突发事件新闻发布要及时准确国务院总理温家宝2月11日主持召开国务院党务会议,讨沦并原则通过《关于改进和加强国内突发事件新闻发布工作的实施意见》。该《实施意见》是根据中央有关规定制定的。会议指出,改进和加强国内突发事件新闻发布工作。

Ecological Network Analysis Quantifying the Sustainability of Regional Economies: A Case Study of Guangdong Province in China

To meet the challenge of sustainable development, sustainability must be made. Ecological network analysis(ENA) was introduced in this paper as an approach to quantitatively measure the growth, development, and sustainability of an economic system. The Guangdong economic networks from 1987 to 2010 were analyzed by applying the ENA approach. Firstly, a currency flow network among economic sectors was constructed to represent the Guangdong economic system by adapting the input-output(I-O) table data. Then, the network indicators from the ENA framework involving the total system throughput(TST), average mutual information(AMI), ascendency(A), redundancy(R) and development capacity(C) were calculated. Lastly, the network indicators were analyzed to acquire the overall features of Guangdong's economic operations during 1987–2010. The results are as follows: the trends of the network indicators show that the size of the Guangdong economic network grows exponentially at a high rate during 1987–2010, whereas its efficiency does not present a clear trend over its whole period. The growth is the main characteristic of the Guangdong economy during 1987–2010, with no clear evidence regarding its development. The quantitative results of the network also confirmed that the growth contributed to a great majority of the Guangdong economy during 1987–2010, whereas the development's contribution was tiny during the same period. The average value of the sustainability indicator(α) of the Guangdong economic network was 0.222 during 1987–2010, which is less than the theoretically optimal value of 0.37 for a sustainable human-influenced system. The results suggest that the Guangdong economic system needs a further autocatalysis to improve its efficiency to support the system maintaining a sustainable evolvement.

Two new species of the genus Cobitis Linnaeus(Teleostei:Cobitidae) from southern China

Two new species of the genus Cobitis from southern China,C.hereromacula from the Luohe River in Guangdong Province and C.baishagensis from the Nandujiang River in Hainan Province,are described and illustrated here.C.hereromacula can be distinguished from its congeners by possessing the following combination of characteristics;absence of the second and third pigmentary zones of Gambetta;13–16 oval blotches on the dorsum and 10–13 vertical,elongated triangular blotches below the midlateral line with more than 20 vertical dark brown bars between them;6–7 narrow rows of dark spots on the caudal fin;a vertical oval spot smaller than the eye diameter on the upper part of the caudal peduncle;pointed mental lobes of the lower lip pointed with a slightly filiform tip;one slender and long needle-shaped lamina circularis at the base of the first branched ray of the male pectoral fins.C.baishagensis can be distinguished from its congeners by the fourth Gambetta zone being covered by 10–12 transverse elongated blotches;4–5 narrow rows of dark spots on the caudal fin;a vertical blotch smaller than the eye diameter on the upper part of the caudal peduncle;males with a slender and long needle-shaped lamina circularis at the second branched pectoral fin ray in males;large scales with a slightly large focal zone;undeveloped mental lobes with a lower lip that does not end posteriorly in a filiform tip.

Private Car Travel Characteristics and Influencing Factors in Chinese Cities——A Case Study of Guangzhou in Guangdong,China

Taking Guangzhou as a case,this paper adopted a questionnaire survey to gather first-hand data and analyzed the characteristics and influencing factors of private car travel in Chinese cities.As the research indicated,trip purposes of private car travel are mainly commute and business affairs with a more flexible trip in the urban core area.And trip intensities are concentrated in a certain extent,with trip frequency being lower in the urban core area than the peripheral area.In addition,the trip time has two significant peaks occurring in the morning and afternoon,and one trough in the midday.And trip spatial distribution is mainly within commute with both residence and employment in urban area and inward commute with residence in suburban area while employment in urban area.Both kinds of commutes direct to the urban area.The study also shows that the characteristics of private car travel are principally influenced by two aspects:travelers' attributes and urban characteristics.The main travelers' social and economic attributes influenced it include the gender,education attainment,age,driving experience and per capita monthly household income.The urban characteristics influenced it mainly cover the land use pattern,public traffic facilities and spatial attributes of residential environment.

SPATIOTEMPORAL DISTRIBUTION CHARACTERISTICS AND VARIATION TRENDS OF HIERARCHICAL PRECIPITATION IN GUANGDONG PROVINCE OVER THE PAST 50 YEARS

The climatic characteristics of the precipitation in Guangdong province over the past 50 years were analyzed based on the daily rainfall datasets of 86 stations from 1961 to 2010. The rainfall was divided into five categories according to its intensity, and their spatiotemporal characteristics and variation trends were investigated. The annual rainfall amount was within 1,500 to 2,000 mm over most parts of Guangdong, but substantial differences of rainfall amount and rainy days were found among different parts of the province. There were many rainy days in the dry seasons （October to March）, but the daily rainfall amounts are small. The rainy seasons （April to September） have not only many rainy days but also heavy daily rainfall amounts. The spatial distributions of light rainy days （1 mm〈P〈 10 mm） and moderate rainy days （10 mm〈P〈 25 mm） resemble each other. The heavy rainy days （25 mm〈P〈 50 mm）, rainstorm days （50 ram〈P〈 100 mm） and downpour days （P〉 100 mm） are generally concentrated in three regions, Qingyuan, Yangjiang, and Haifeng/Lufeng. The average rainfall amount for rainy days increases form the north to the south of Guangdong, while decreasing as the rainfall intensity increases. The contributions from light, moderate and heavy rain to the total rainfall decreases form the north to the south. The annual rainy days show a decreasing trend in the past 50 years. The light rainy days decreased significantly while the heavy, rainstorm and downpour rainy days increased slightly. The annual total rainfall amount increased over the past 50 years, which was contributed by heavy, rainstorm and downpour rains, while the contribution from light and moderate rains decreased. Key words： spatiotemporal distribution; rainfall amount; rainy days; rainfall contribution rate

Zircon U–Pb dating of Pubei granite and strontium isotope from sphalerite of the Xinhua Pb–Zn–(Ag) deposit,Yunkai Area of Guangxi Province,South China

The Yunkai Area is located at the southern South China Block and is part of the Qinzhou Bay-Hangzhou Bay Metallogenic Belt, which is a famous polymetallic mineralization belt. The Xinhua Pb–Zn–(Ag)deposit is located in the western part of Yunkai Area, with an abundance of Pubei batholiths. Zircon U–Pb geochronology of Pubei batholiths shows that crystallization age ranges from 251.9 ± 2.2 to 244.3 ± 1.8 Ma, thus belonging to Indosinian orogeny. Geochemistry and Sr isotopic compositions of the Pubei batholiths show that it is derived from the partial melting of large scale crustal melting during the stage of exhumation and uplifting of the lower-middle crust. In addition, strontium isotope of sphalerite from the Xinhua Pb–Zn–(Ag) deposit, has limited ranges in ^(87)Rb/^(86)Sr and ^(87)Sr/^(86)Sr, ranging from 0.4077 to 1.0449, and 0.718720 to 0.725245, respectively. The initial ^(87)Sr/^(86)Sr ratios of sphalerite ranges between 0.718720 and 0.725245, which is higher than that of upper continental crust and lower than that of the Pubei batholiths, illustrating the fluid might be derived from the mixing of Pubei pluton and upper continental crust.

High Prevalence of Eimeria Infection in Domestic Pigeons(Columba Livia Domestica) in Guangdong Province, Southern China

[Objective] This study aimed to make a survey of domestic pigeons for infection with Eimeria species of coccidia was conducted in Guangdong Province, southern China. [Method] A total of 244 fecal samples(102 from Huizhou, 83 from Jiangmen, 35 from Chaozhou and 24 from Guangzhou, respectively) in four pigeon breeding farms between June 2012 and March2013 were collected and examined microscopically. [Results] Eimeria oocysts were seen in 223(91.4%) fecal samples, with three species, namely E. labbeana, E.columbae and E. kapotei. E. labbeana was the most common species in Guangdong provinces with an overall prevalence of 91.4%, while a slightly lower incidence of E. columbae and E. kapotei species was detected with11.1% and 6.6%, representatively. The prevalence in different months varied ranging from 83.3% to 91.7%, with the highest prevalence in summer. Nestling groups showed obviously high infection than adult pigeons. [Conclusion] The present survey indicated the wide and severe prevalence of Eimeria infection in Guangdong domestic pigeons, which suggested that integrated measures should be taken to control and prevent coccidiosis of pigeons in this province.

VARIATION OF PRECIPITATION DURING WINTER AS A CAUSE OF SUSTAINED DROUGHT IN GUANGDONG DURING THE PAST 50 YEARS

The variation characteristics of precipitation during the winter （between October and the following March, to be referred to as just ＂the winter＂ hereafter） in Guangdong province during the past 50 years （from 1957 to 2006） and the relationship with Pacific SST are studied using the methods of Empirical Orthogonal Function （EOF） analysis, wavelet analysis, and correlation analysis. The results show that The Guangdong precipitation during the winter exhibits quasi-periodic significant oscillations of 40 years and 2 years; rainfall is less from the end of the 1950s to the start of the 1970s and from the end of the 1990s to the present than from the mid 1970s to the mid 1990s. The frequency of sustained drought is more than sustained flooding during the winter. The Guangdong precipitation during this time period is in significantly positive correlation to the equatorial central and eastern Pacific SST, but in a significantly negative correlation with the western and northern Pacific SST east of the Philippine Sea. 61.5% of the sustained drought occurred in the phase of negative anomalies of the Nifio3.4 index and 38.5% in the phase of positive ones. A composite analysis of atmospheric circulation is performed for the positive and negative phases of the Nifio3.4 region associated with the sustained drought. The results showed that a weak polar vortex, a strong trough in Europe and a ridge near Balkhash Lake, active cold air and consistent northerly wind anomalies controlling Guangdong at low levels, an inactive westerly low disturbance in the low-mid latitude of the Asian continent, and a weak southern branch westerly trough, are all mutual causes for the sustained drought.

Survey on physicians' opinions of post-mastectomy radiotherapy for breast cancer in Guangdong province

Objective:The aim of our study was to comprehensively access current status of radiotherapy physicians' opinions in post-mastectomy radiotherapy(PMRT) for breast cancer in Guangdong province.Methods:From June 2007 to June 2008,questionnaires on the clinical value,sequencing with chemotherapy and endocrine therapy,indications and irradiated targets for PMRT were sent to physicians of all radiotherapy departments registering at Radiotherapy Professional Committee of Guangdong Anti-cancer Association.Results:There were 126 physicians joining this investigation.Proportions of physicians who accepted the views that PMRT could merely improve local control or can improve both local control and overall survival were 100% and 25.2%.The most common sequences of PMRT and chemotherapy or endocrine therapy were "sandwich" and sequential modes,performed 46.9% and 59.5% respectively.The median interval of surgery and PMRT was 8 weeks.Proportions of physicians who accepted T3-4 diseases,or four or more axillary lymph nodes metastasis,or T1-2 with 1-3 positive lymph nodes,or T1-2N0 with primary tumor located in the center or inner quadrant as the indications of PMRT were 97.6%,100%,46.8%,13.5%,respectively.Proportions of physicians who accepted chest wall,supraclavicular region,internal mammary chain or axilla as irradiated targets were 86.5%,100%,49.2% and 38.9% respectively.Conclusion:For Radiotherapy physicians of Guangdong Province,there is still lacking of consensus in the opinions of whether PMRT can improve survival,and optimal sequencing with chemotherapy or endocrine therapy,and how to make decision for patients with T1-2 with 1-3 positive lymph nodes,and rational irradiated targets,which requires advanced professional training for physicians and further prospective clinical trial evidences to guide clinical practice.

THE THIRD LUMBAR TRANSVERSE PROCESS SYNDROME TREATED BY ELECTROACUPUNCTURE AT HUATUOJIAJI POINTS

32 cases of the third lumbar transverse process syndrome were treated mainly byelectroacupuncture at Huatuojiaji points of the first and second lumbar vertebrae, andanother 30 cases of the syndrome by conventional acupuncture as the controls. The resultsshowed that treatment by electroacupuncture at Huatuojiaji points was superior inanalgesic effect and clinical total effective rate to that by conventional acupuncture. It isconsidered that the mechanism of treatment by electroacupuncture at Huatuojiaji pointsis related to the trunk of posterior ramus of the spinal nerve where the points are located.

追忆大哥:从江津走出来的国学大师王利器

王利器,我国著名的国学大师。他是我四伯父的长子,是我堂哥,我叫他时不加＂堂＂字,只叫大哥。小小读书郎1911年,大哥在江津县先锋乡永丰场笋溪河畔的塘湾出生。我们王家于清初＂湖广填四川＂时从湖广省北麻城县孝感乡迁来此＂插占为业＂,这一代已是十世。我们的祖父王章可省考中举后回江津任育才书院院长,后慢慢成为地主。