In order to provide an appropriate context for the current state of the heritage product in tourism industry, semiotic knowledge become an important role to know deeply the identity, philosophy, and also the meaning o...In order to provide an appropriate context for the current state of the heritage product in tourism industry, semiotic knowledge become an important role to know deeply the identity, philosophy, and also the meaning of behind the actual product. Scott （2000） stresses the requirement of aesthetic and semiotic content in a creative product, instead of creativity. But, how many of retailers and salespersons in heritage product believe the semiotic as knowledge to present the product and opportunities in their selling？ According to Kotler （2000） a good personal selling will provide a detailed explanation or demonstration of the product. The message can be varied by the salesperson to fit the motivations and interests or each prospective customer. So, the purpose of this paper is to closely examine the level of awareness among retailers and salesperson toward the important of semiotic knowledge as part of strategic persuasion in a selling process. This survey study will develop a sample among retailers and salesperson in Kuala Terengganu as a respondent who give the feedback to fulfill the research questions.展开更多
In the case of agrifood productions, Argentinean enterprisesmainly medium and smallzized, have a critical neck bottle that limits their possibility to build endogenous capabilities for knowledge production, circulatio...In the case of agrifood productions, Argentinean enterprisesmainly medium and smallzized, have a critical neck bottle that limits their possibility to build endogenous capabilities for knowledge production, circulation and appropriation. As a consequence, public institutions of science and technology have been called to play a central role in the innovation systems providing relevant inputs for the necessary learning process in order to obtain product and process innovation. Nevertheless, it looks like that these institutions, in Argentina, are prisoners of the offer （science） push--demand pull tension far away of a systemic behavior in an innovative environment. This work studies four cases of agrifood production in Argentina, considering a regional approach and the learning networks around each production. It is concluded that the behavior of each institution is different for each case. INTA has a systemic conduct in all cases while the other ones show a systemic behavior only in the case that their offer matches to specific demands.展开更多
This paper discusses the influence of the country-of-origin image, product knowledge and product involvement on consumer purchase decisions. Data were collected by a questionnaire from college students. Multiple regre...This paper discusses the influence of the country-of-origin image, product knowledge and product involvement on consumer purchase decisions. Data were collected by a questionnaire from college students. Multiple regression analysis of data from 379 respondents was used to test three hypotheses. The results show that the country-of-origin image, product knowledge and product involvement all have a significantly positive effect on consumer purchase decision. Further research should examine the different dimensions of involvement and product knowledge on consumer purchase decisions展开更多
The authors prove that the crossed product of an infinite dimensional simple separable unital C*-algebra with stable rank one by an action of a finite group with the tracial Rokhlin property has again stable rank one....The authors prove that the crossed product of an infinite dimensional simple separable unital C*-algebra with stable rank one by an action of a finite group with the tracial Rokhlin property has again stable rank one. It is also proved that the crossed product of an infinite dimensional simple separable unital C*-algebra with real rank zero by an action of a finite group with the tracial Rokhlin property has again real rank zero.展开更多
文摘In order to provide an appropriate context for the current state of the heritage product in tourism industry, semiotic knowledge become an important role to know deeply the identity, philosophy, and also the meaning of behind the actual product. Scott （2000） stresses the requirement of aesthetic and semiotic content in a creative product, instead of creativity. But, how many of retailers and salespersons in heritage product believe the semiotic as knowledge to present the product and opportunities in their selling？ According to Kotler （2000） a good personal selling will provide a detailed explanation or demonstration of the product. The message can be varied by the salesperson to fit the motivations and interests or each prospective customer. So, the purpose of this paper is to closely examine the level of awareness among retailers and salesperson toward the important of semiotic knowledge as part of strategic persuasion in a selling process. This survey study will develop a sample among retailers and salesperson in Kuala Terengganu as a respondent who give the feedback to fulfill the research questions.
文摘In the case of agrifood productions, Argentinean enterprisesmainly medium and smallzized, have a critical neck bottle that limits their possibility to build endogenous capabilities for knowledge production, circulation and appropriation. As a consequence, public institutions of science and technology have been called to play a central role in the innovation systems providing relevant inputs for the necessary learning process in order to obtain product and process innovation. Nevertheless, it looks like that these institutions, in Argentina, are prisoners of the offer （science） push--demand pull tension far away of a systemic behavior in an innovative environment. This work studies four cases of agrifood production in Argentina, considering a regional approach and the learning networks around each production. It is concluded that the behavior of each institution is different for each case. INTA has a systemic conduct in all cases while the other ones show a systemic behavior only in the case that their offer matches to specific demands.
文摘This paper discusses the influence of the country-of-origin image, product knowledge and product involvement on consumer purchase decisions. Data were collected by a questionnaire from college students. Multiple regression analysis of data from 379 respondents was used to test three hypotheses. The results show that the country-of-origin image, product knowledge and product involvement all have a significantly positive effect on consumer purchase decision. Further research should examine the different dimensions of involvement and product knowledge on consumer purchase decisions
基金Project supported by the National Natural Science Foundation of China (No. 10771161)
文摘The authors prove that the crossed product of an infinite dimensional simple separable unital C*-algebra with stable rank one by an action of a finite group with the tracial Rokhlin property has again stable rank one. It is also proved that the crossed product of an infinite dimensional simple separable unital C*-algebra with real rank zero by an action of a finite group with the tracial Rokhlin property has again real rank zero.
