城市居民低碳旅游认知、意愿与对策研究--以南宁市为例

目前,全球已掀起一股低碳热潮,旅游界也开始了低碳模式的研究与实施,南宁市在发展低碳旅游方面有着非常好的基础。文章通过对南宁市市民有关低碳旅游的认知、意愿的分析,发现南宁市民对低碳旅游认知度较高,市民对低碳旅游的了解程度越深,他们对南宁市发展低碳旅游越支持。相信通过政府出台相关的低碳旅游的系列标准和制度,合理构建低碳旅游产业,精心打造低碳旅游产品,大力宣传营造低碳旅游文化,将有利于加快将南宁建设成为低碳旅游城市的步伐。

游客参与低碳旅游认知调查研究——以凤凰为例

文章通过采用文献综述法、访谈法、问卷调查法、spss数据分析法等,对所收集的数据进行论证与分析。从调查对象以及影响因素等不同方面综合了解凤凰当地低碳旅游的发展以及对凤凰游客参与低碳旅游认知进行了调查研究,得出游客对于低碳旅游认知的差异与性别、年龄、职业、学历息息相关。以凤凰为例进行调研并提出相应建议,为以后其他地区的低碳旅游发展奠定理论基础。

水乡古镇旅游者低碳旅游行为影响因素分析——以昆山市周庄、锦溪、千灯古镇为例

旅游者低碳旅游行为是低碳旅游开发的关键。本文以昆山市的周庄、锦溪、千灯3个水乡古镇为案例地,通过文献分析法、访谈法、问卷调查法构建水乡古镇旅游者低碳旅游行为影响因素结构关系模型,探讨低碳旅游动机、低碳旅游环境、低碳环境教育、低碳旅游认知、低碳旅游参与意愿和低碳旅游行为之间的关系。研究发现:(1)在水乡古镇,低碳旅游动机、低碳旅游环境、低碳环境教育均对旅游者低碳旅游行为产生正向影响,低碳旅游认知、低碳旅游参与意愿均对旅游者低碳旅游行为产生极显著正向影响。(2)低碳旅游动机对旅游者低碳旅游认知产生正向影响,对旅游者低碳旅游参与意愿产生显著正向影响。低碳旅游环境对旅游者低碳旅游认知产生显著正向影响,对旅游者低碳旅游参与意愿产生正向影响。低碳环境教育对旅游者低碳旅游认知、低碳旅游参与意愿均产生正向影响。低碳旅游认知对旅游者低碳旅游参与意愿产生极显著正向影响。(3)古镇旅游者主要抱有亲近自然旅游动机,部分旅游者怀有低碳体验旅游动机;古镇低碳旅游环境主要体现在低碳交通方面;古镇主要开展了常规低碳环境教育;古镇旅游者对于低碳旅游主要表现为表层认知,深度认知缺乏;古镇旅游者主要具有普通低碳旅游参与意愿;古镇旅游者低碳旅游行为主要表现为低碳游览,低碳食宿表现也较好。在分析研究的基础上,针对性地提出提升古镇旅游者低碳旅游行为的策略建议,以期为古镇环境保护部门提供有价值的参考,促进景区低碳旅游环境建设。

Exploring Tourists’Low-carbon Cognition and Influencing Factors from the Dimension of Education Level

The cognition of low-carbon tourism among tourists is closely related to education level.In this study,the degree of coordination of low-carbon cognition with different educational levels is assessed by the coupling model in Wutai Mountain,and the effect of each factor on low-carbon cognition is analyzed by the geographical detector.The results show that:(1)The six cognition aspects of low-carbon tourism gradually transition from the level of intermediate coordination to good coordination with the advancement of the education level.Both the low-level and lower-level tourists belong to the lag type of low-carbon visiting cognition,and the higher-level tourists belong to the lag type of low-carbon shopping cognition,while the high-level tourists show the lag type of low-carbon food cognition.(2)According to the individual factors and interactive effects in the geographical detector,each impacting factor has a decisive effect on tourists’cognition of low-carbon tourism,and the effect of any two factors after interaction shows either a double-factor or nonlinear enhancement.The findings of this study provide valuable practical implications for helping tourism destinations to educate tourists and improve their low-carbon tourism options.At the same time,this study will provide theoretical standards for measuring tourists’cognition of low-carbon tourism,so as to enrich and improve the theoretical research related to low-carbon tourism.