明代怡老诗社综论

怡老诗社在明代的兴起 ,不仅反映了明代文化的一个侧面 ,而且反映了在当时政治、经济背景下文人特有的生存方式和生活情趣 。

晚明杭州胜莲社考论

胜莲社是产生于明万历二十二年、活跃在杭州西湖畔的佛教社团,持续时间较长,活动频繁,在当时颇具影响力。胜莲社以戒杀放生为宗旨,成员以文人居士为主,除放生念佛之外,亦多有文学活动,分韵赋诗、酬唱结集,不仅产生了一批宣扬戒杀放生的作品,还促使诸成员的诗歌风格由雄豪奔放与俚俗轻佻转向清虚恬澹。

杭州小筑社考

小筑社是产生在明代万历戊戌二十六年,活跃在杭州西湖湖畔的文学社团组织,其组织内的成员大多为杭州人,并有诸多外地的友人与之唱和交游,参加其团体活动。小筑山居为其活动的主要地点,社员日聚月会于此,除结集制艺文写作,还包括吟诗作赋,流连声酒,赏玩名胜,歌咏书画。

An Analysis of Celebrity Endorsements in Magazine Advertisements

The effectiveness of celebrity endorsements has been a topic that has interested many advertising researchers. It has been long debated on which advertising method is most effective. The purpose of this study was to conclude whether or not advertising agencies and social cause organizations are obtaining the results of these studies and using them in magazine advertisement campaigns and which one of these advertisements is more prevalent in magazines. Advertisements were examined from two American magazines, W Magazine and Good Housekeeping. The results of the study showed that celebrtiy endoresments have been featured in magazine advertisements more in recent years that products are endorsed by celebrities more than social causes and a majority of these endoresments are for products that affect a consumer＇s self-image.