Online social networks have gradually permeated into every aspect of people's life.As a research hotspot in social network, user influence is of theoretical and practical significant for information transmission, ...Online social networks have gradually permeated into every aspect of people's life.As a research hotspot in social network, user influence is of theoretical and practical significant for information transmission, optimization and integration. A prominent application is a viral marketing campaign which aims to use a small number of targeted infl uence users to initiate cascades of infl uence that create a global increase in product adoption. In this paper, we analyze mainly evaluation methods of user infl uence based on IDM evaluation model, Page Rank evaluation model, use behavior model and some other popular influence evaluation models in currently social network. And then, we extract the core idea of these models to build our influence evaluation model from two aspects, relationship and activity. Finally, the proposed approach was validated on real world datasets,and the result of experiments shows that our method is both effective and stable.展开更多
基金supported by the Research Fund for the Doctoral Program(New Teachers)Ministry of Education of China under Grant No.20121103120032+2 种基金Humanity and Social Science Youth foundation of Ministry of Education of China under Grant No.13YJCZH065General Program of Science and Technology Development Project of Beijing Municipal Education Commission of China under Grant No.km201410005012Open Research Fund of Beijing Key Laboratory of Trusted Computing,Open Research Fund of Key Laboratory of Trustworthy Distributed Computing and Service(BUPT),Ministry of Education
文摘Online social networks have gradually permeated into every aspect of people's life.As a research hotspot in social network, user influence is of theoretical and practical significant for information transmission, optimization and integration. A prominent application is a viral marketing campaign which aims to use a small number of targeted infl uence users to initiate cascades of infl uence that create a global increase in product adoption. In this paper, we analyze mainly evaluation methods of user infl uence based on IDM evaluation model, Page Rank evaluation model, use behavior model and some other popular influence evaluation models in currently social network. And then, we extract the core idea of these models to build our influence evaluation model from two aspects, relationship and activity. Finally, the proposed approach was validated on real world datasets,and the result of experiments shows that our method is both effective and stable.
