While participation in Social Network Sites （SNSs） has grown rapidly in recent years and is a highly popular and global phenomenon, only few research examined how the different cultural values and attitudes impact t...While participation in Social Network Sites （SNSs） has grown rapidly in recent years and is a highly popular and global phenomenon, only few research examined how the different cultural values and attitudes impact the way people adopt and use this new media platform. Employing qualitative approach, this study attempts to uncover the cross-cultural differences in motivations and behavioral patterns for using SNSs among the Korean and American users. The finding of this study shows the explicit differences in the motivations and strategies for using SNSs between Korean and American users, which is supported by the independent and interdependent self-construals theory proposed by Markus and Kitayama （1991）. The motivational themes and usage patterns emerged from Korean participants are more other- or relationship-focused, pursuing social/emotional support, while those of Americans are more ego- or self-focused, pertaining to entertainment or information seeking.展开更多
Social interactions strategies refer to saying the proper words and sentences on proper occasions. They could be affected by different cultural backgrounds （schemas）. Culture is usually treated as the basis of our s...Social interactions strategies refer to saying the proper words and sentences on proper occasions. They could be affected by different cultural backgrounds （schemas）. Culture is usually treated as the basis of our social interactions which influences the way we deal with problems, and even our thought and behavior. Therefore, although many communication problems occur on the interpersonal level, most difficulties and misunderstandings can be traced to cultural differences. With a deeper comprehension, the cultural differences are the schema differences which are a kind of framework of a specific culture that exists in people＇s brain and influences people＇s judgments and behavior of daily life. Furthermore, this schema conflict would also confuse people＇s judgment and make them to choose the wrong way to respond. Thus, the schema conflict interferes our social interactions.展开更多
文摘While participation in Social Network Sites （SNSs） has grown rapidly in recent years and is a highly popular and global phenomenon, only few research examined how the different cultural values and attitudes impact the way people adopt and use this new media platform. Employing qualitative approach, this study attempts to uncover the cross-cultural differences in motivations and behavioral patterns for using SNSs among the Korean and American users. The finding of this study shows the explicit differences in the motivations and strategies for using SNSs between Korean and American users, which is supported by the independent and interdependent self-construals theory proposed by Markus and Kitayama （1991）. The motivational themes and usage patterns emerged from Korean participants are more other- or relationship-focused, pursuing social/emotional support, while those of Americans are more ego- or self-focused, pertaining to entertainment or information seeking.
文摘Social interactions strategies refer to saying the proper words and sentences on proper occasions. They could be affected by different cultural backgrounds （schemas）. Culture is usually treated as the basis of our social interactions which influences the way we deal with problems, and even our thought and behavior. Therefore, although many communication problems occur on the interpersonal level, most difficulties and misunderstandings can be traced to cultural differences. With a deeper comprehension, the cultural differences are the schema differences which are a kind of framework of a specific culture that exists in people＇s brain and influences people＇s judgments and behavior of daily life. Furthermore, this schema conflict would also confuse people＇s judgment and make them to choose the wrong way to respond. Thus, the schema conflict interferes our social interactions.
