As a result of computer invention, especially the internet, changes have occurred in all walks of life in the global era including the marketing communication strategies which are inseparable parts of marketing and bu...As a result of computer invention, especially the internet, changes have occurred in all walks of life in the global era including the marketing communication strategies which are inseparable parts of marketing and business. This intensifies the role of marketing communication in achieving business goals. Furthermore, the established and successful philosophy, strategy, technique, and theories of marketing communication in the past are now outdated and unfit for achieving wanted business goals in this information technology era. Besides, information technology inventions have changed people＇s lifestyle especially the global consumer attitude which is responsible for the commotion in today＇s implementation of global marketing communications strategies. This paper examines the implementation of ideas that are considered responsive to the changes of conditions in the past three decades and the future which are completely different with the past development and implementations. This paper illustrates the changes that have occurred in the implementation of integrated marketing communications studies. This paper supports the assumption that integrated marketing communications is considered the business strategy that is able to overcome the present and future global market era challenges展开更多
Distributing of the railway refrigeration container handling stations is influenced by multitudinous factors, such as technique and equipment conditions, intermodal traffic ability, foreground and social economy condi...Distributing of the railway refrigeration container handling stations is influenced by multitudinous factors, such as technique and equipment conditions, intermodal traffic ability, foreground and social economy conditions of the district. In this paper a maiden adoption of the matter-element is applied to combine with information entropy theory to analyze distributing the railway refrigeration container handling stations based on concerned literature and historical data, and a multi-objective decision-making model on analyzing distributing the railway refrigeration container handling stations is set up based on matter-element and extension model. Based on establishing sutra field and controlled field, we apply relating function of matter- element and extension set to get relating function value of the railway refrigeration container handling stations. Finally a case study is carried out to verify the validity, objectivity and applicability of this model through calculated and compared with traditional analysis methods. Practicality application indicates that this method can avoid subjectivity of weighting, but enhance the extensibility, the model mentioned above has guiding significance and applied value for analyzing distributing the railway refrigeration container handling stations.展开更多
文摘As a result of computer invention, especially the internet, changes have occurred in all walks of life in the global era including the marketing communication strategies which are inseparable parts of marketing and business. This intensifies the role of marketing communication in achieving business goals. Furthermore, the established and successful philosophy, strategy, technique, and theories of marketing communication in the past are now outdated and unfit for achieving wanted business goals in this information technology era. Besides, information technology inventions have changed people＇s lifestyle especially the global consumer attitude which is responsible for the commotion in today＇s implementation of global marketing communications strategies. This paper examines the implementation of ideas that are considered responsive to the changes of conditions in the past three decades and the future which are completely different with the past development and implementations. This paper illustrates the changes that have occurred in the implementation of integrated marketing communications studies. This paper supports the assumption that integrated marketing communications is considered the business strategy that is able to overcome the present and future global market era challenges
文摘Distributing of the railway refrigeration container handling stations is influenced by multitudinous factors, such as technique and equipment conditions, intermodal traffic ability, foreground and social economy conditions of the district. In this paper a maiden adoption of the matter-element is applied to combine with information entropy theory to analyze distributing the railway refrigeration container handling stations based on concerned literature and historical data, and a multi-objective decision-making model on analyzing distributing the railway refrigeration container handling stations is set up based on matter-element and extension model. Based on establishing sutra field and controlled field, we apply relating function of matter- element and extension set to get relating function value of the railway refrigeration container handling stations. Finally a case study is carried out to verify the validity, objectivity and applicability of this model through calculated and compared with traditional analysis methods. Practicality application indicates that this method can avoid subjectivity of weighting, but enhance the extensibility, the model mentioned above has guiding significance and applied value for analyzing distributing the railway refrigeration container handling stations.
