期刊文献+
共找到2篇文章
< 1 >
每页显示 20 50 100
品牌危机中社会关系冲突的动态演化机理——基于解释学的研究 被引量:10
1
作者 卫海英 李清 杨德锋 《中国工业经济》 CSSCI 北大核心 2015年第11期109-124,共16页
品牌危机不仅伤害品牌关系,还会在一定程度上引发消费者与企业两类"社会群体成员"之间的关系冲突,加大交易成本、破坏交易规则和社会稳定。为预防社会关系冲突的形成,本文探讨了品牌危机演化为社会关系冲突的机理;借助解释学... 品牌危机不仅伤害品牌关系,还会在一定程度上引发消费者与企业两类"社会群体成员"之间的关系冲突,加大交易成本、破坏交易规则和社会稳定。为预防社会关系冲突的形成,本文探讨了品牌危机演化为社会关系冲突的机理;借助解释学研究方法,深入剖析品牌危机引发社会关系变异的实质,构建了产品性能相关(包括产品性能有害类和产品性能无害类)与价值观相关两类品牌危机演化为社会关系冲突的动态模型。研究发现,品牌危机将通过"利益受损意识"、"情感唤起"和"组织化努力"三个阶段演化为企业与消费者群体以及消费者与消费者群体之间的关系冲突。具体而言,品牌危机使消费者感知心理安全感或自我概念受到威胁,这种对利益受损的意识导致原始情感或道德情感唤起,继而驱动消费者寻求组织化努力(仪式互动或自我概念维护)以维护受威胁的利益。最后,本文从品牌危机管理观念、防御体系以及具体策略三个方面为企业应对品牌危机、防范和化解社会关系冲突提供管理建议。 展开更多
关键词 品牌危机 利益受损意识 情感唤起 组织化努力 社会关系冲突
原文传递
Some Theories and Concepts of Intergroup and Conflict Relations in the Western Niger Delta of Nigeria
2
作者 Uwomano Benjamin Okpevra 《Fudan Journal of the Humanities and Social Sciences》 2017年第3期381-394,共14页
Intergroup conflicts occupy a special place in the interaction of social groups and of necessity form the basic building blocks for the integration of previously fragmented groups. The Western Niger delta obviously ha... Intergroup conflicts occupy a special place in the interaction of social groups and of necessity form the basic building blocks for the integration of previously fragmented groups. The Western Niger delta obviously has since been a theatre of socio-political conflicts. Viewed from the contemporary clime, there is a lacuna in the formulation of theories and concepts in understanding and explaining the nature and pattern of intergroup relations in the region from the pre-colonial period. This work therefore attempts an exploratory analysis of some theories and concepts of intergroup relations in the Western Niger Delta of Nigeria using the historical approach with the use of secondary source materials. The paper concludes that the relation among the diverse ethnic groups in Nigeria, especially the Western Niger Delta, may not have been as intense, or as hostile as it has become since the attainment of independence in 1960. This paper no doubt is essential for the understanding and tackling of the problem of intergroup relations and conflict in the region in particular and Nigeria at large. 展开更多
关键词 Theories Concepts INTERGROUP CONFLICT Western Niger Delta
原文传递
上一页 1 下一页 到第
使用帮助 返回顶部