基于社会化语义网的互联网+中医知识组织模式构建

中医知识组织的根本目的是为社会公众的健康服务,以实现“健康中国”战略这一重要举措。在新媒介技术条件下中医药传统文本知识的物理形态必然要通过数字化技术转化为智能化的知识形态,以提升中医知识组织的效率。对此,利用互联网技术平台,设计并建构互联网+中医知识组织的社会化语义网形态,创新中医知识组织模式。这种模式将中医知识组织的生产者、转化者、传播者和消费者统一起来,克服了以往各自孤立的现象,有利于实现专家与公众共同进行标签化的中医健康知识的“意义建构”。因此,建立中医药健康知识有效利用的社会化语义网,最终可实现中医药健康知识的共建共享。

基于社会化语义网的教育资源共建共享初探——以构建高校数字化学习资源中心为例

目前,我国的网络教育资源建设面临资源低水平重复建设、资源整体质量不高、资源共享困难等难题。文章从万维网的发展方向和教育信息化的发展要求两个方面出发,以构建基于社会化语义网的高校数字化学习资源中心为例探讨了社会化语义网在资源共建共享方面的作用。文章详细介绍了基于社会化语义网的学习资源中心的设计思路、功能模块,初步探索了其在教育教学中的应用,为网络教育资源共建共享提供了一种新的思路。

基于社会化语义网的虚拟学习社区的构建研究

目前,虚拟学习社区虽然在一定程度上满足了人们对非正式学习的需要,但是还存在各种各样的缺陷。社会化语义网对解决虚拟学习社区存在的缺陷具有技术优势。基于此,文章提出了虚拟学习社区构建的基本原理与设计方案,并以"数据结构课程虚拟学习社区"为例,对其中的关键技术做了简要阐述。该研究为虚拟学习社区等网络学习资源的建设与应用提供了新的思路,具有一定的实践意义和参考价值。

考虑观点多样性的社会化语义网知识组织模式探究

语义网和社会化标签是目前被广泛引用的两类兴趣点不同的知识组织工具,然而由于各自知识适用范围的局限而不能全面地考虑现今网络知识的复杂结构。本文基于社会化语义网的新特征内涵,分析该网络结构环境下的知识间组织关系,并通过结合语义网中知识组织模式和社会标注中的用户参与模式,构建社会化语义网中的知识组织模型。

基于社会化语义网的网络学习初探

社会化语义网是在Web2.0和语义网研究和发展基础上提出的新一代Web应用模式,它融合了二者的优势,克服了各自的局限性,将构建语义丰富的社会化互联网络。社会化语义网拓展出一个更加完善的虚拟学习空间,有助于促进知识的协作、共享与聚合,实现精确的语义知识搜索,为网络学习提供了新的学习环境和平台支撑,也为我们创造了新的研究方向与内容。

企业响应下负面口碑线性阈值传播模型研究

基于线性阈值模型和价值共创理论,构建了针对负面口碑(negative word-of-mouth,NWOM)特征的社会化网络传播以及企业价值共创策略的模型.通过对NWOM传播的仿真实验,发现了消费者感知阈值,退出概率以及消费者异质性等因素显著影响NWOM传播过程,指出了NWOM非常容易在社会网络中爆发,其传播依赖于在传播初期的低感知阈值的消费者数目.进一步模拟了两种企业策略响应行为,两种响应因素对NWOM传播的影响,显示企业应在传播早期迅速执行价值共创响应策略,在传播后期的价值共创策略响应不能有效遏制NWOM对企业带来的负面影响,甚至适得其反.

走安全防范社会化之路——杭州市江干区社会化安全防控网建设的实践和思考

本文对杭州市江干区近年来走安全防范社会化之路的“50”创安工程、“60”创安工程、外来人口管理“三化”工程、社会化安全防控网工程等四大工程建设进行了系统阐述,并在此基础上对如何走安全防范社会化之路进行了思考。

Ethics Aware Object Oriented Smart City Architecture

A novel initiative in providing advanced civic amenities is the idea of smart city driven by the lnternet of Things. Owing to a lack of consensus regarding what constitutes a smart city, diverse smart city architectures have been proposed. However, it is observed that adequate consideration is not given to the most important element of a smart city i.e. its people. In our opinion, energy efficient technologically driven city does not necessarily lead to a smart city. Ethics, tradition and law form essential ingredients of complex social palette that cannot be ignored. In this work we propose Ethics-Aware Object-Oriented Smart City Architecture （EOSCA） that has two distinguishing features. Firstly, we propose an object oriented layered architecture where an object represents an abstraction of a real world thing along with requisite security and ethics parameters. Secondly, we propose to integrate socio-cultural and ethical aspects within the smart city architecture by dedicating a separate ethics layer. Such enhancement not only addresses the challenge of privacy and security of a smart city, but also makes it people friendly by incorporating ethics. Such measures would facilitate social acceptance of smart city paradigm and augment its economic value.

Evolution Characteristics of Government-Industry-University-Research Cooperative Innovation Network for China＇s Agriculture and Influ- encing Factors： Illustrated According to Agricultural Patent Case

Under the special background of China, the cooperative innovation between different government-industry-university-research institutes plays an increasingly important role in the agricultural field. However, the existing literature has paid little attention to it. Considering the cooperation patents, published in the agriculture field stemming from the Full-text Database of China Patents as the study object, the spatial and institutional attribute of the authors as the data source, and by combining the social network and spatial econometrics analysis, this paper analyzes the structure evolution characteristics of cooperative innovation networks of agricultural government-industry-university-research institute in the city level of China in 1985–2014, based on the triple helix theory, with the influence factors discussed. This shows that, 1) since 1985, China's agricultural innovation level has been substantially increased, but the development degree of the cooperative innovation network is low, and the patent cooperation mainly relies on authors in the same unit; 2) enterprises play a leading role in the agricultural cooperative innovation. The effect of the government and hybrid organizations driven by the government is not obvious; 3) the cooperative innovation in the province and city dominates, and a multi-pole pattern has been formed. The cooperative innovation network structure evolves from a single helix empty core and double helix multi core to a double helix hierarchical network; 4) the city's science, education funding and personnel investment are key factors determining the agricultural cooperative innovation, while the agricultural development of the city presents slight negative impacts on it. The spatial mismatch of supply and demand is present in the technical cooperative innovation of China's agriculture. Therefore, the science enhancement and education investment to big agricultural provinces should be promptly implemented.

Point-of-Interest Recommendation in LocationBased Social Networks with Personalized Geo-Social Influence

Point-of-interest(POI) recommendation is a popular topic on location-based social networks(LBSNs).Geographical proximity,known as a unique feature of LBSNs,significantly affects user check-in behavior.However,most of prior studies characterize the geographical influence based on a universal or personalized distribution of geographic distance,leading to unsatisfactory recommendation results.In this paper,the personalized geographical influence in a two-dimensional geographical space is modeled using the data field method,and we propose a semi-supervised probabilistic model based on a factor graph model to integrate different factors such as the geographical influence.Moreover,a distributed learning algorithm is used to scale up our method to large-scale data sets.Experimental results based on the data sets from Foursquare and Gowalla show that our method outperforms other competing POI recommendation techniques.

Analysis of Relationship between Network Culture and the Mainstream Public Opinion--Network Culture Regurgitation-feeding

With the development of network technology, the influence of network culture on every aspect of social life appears gradually. How to use network culture to communicate and strengthen the mainstream public opinion, how to do good influence to social harmonious development and eventually form a benign public opinion environment？ This paper analyzes the relationship between network culture and the mainstream public opinionwnetwork culture regurgitation-feeding. The writer considers that network culture plays a positive role in mainstream public opinion communicating and expending.

Analysis of Relationship Between Network Culture and the Mainstream Public Opinion Network Culture Regurgitation-feeding

With the development of network technology, the influence of network culture on every aspect of social life appears gradually. How to use network culture to communicate and strengthen the mainstream public opinion, how to do good influence to social harmonious development and eventually form a benign public opinion environment ？ These have already become one of the projects of social steady development. Clarifying the interrelationship of mainstream public opinion and network culture is the premise to combine the two effectively This paper analyzes the relationship between network culture and the mainstream public opinion--network culture regurgitation-feeding. The writer considers that network culture plays a positive role in mainstream public opinion communicating and expending

Social Media Use for Information-Sharing Activities Among Youth in Malaysia

Social media are popular among youth for sharing information. This study tries to explore the popularity of the social media sites, the level of use of the social media sites, the types of information-sharing activities involved on the social media sites, to compare youth of various background in relation to information-sharing activities, and to analyze the relationship between the level of social media use and the information-sharing activities among youth. This study employs a quantitative research design, using survey method with questionnaire as the research instrument used for data collection. In this study, youth aged between 17-40 years old nationwide were surveyed. The study was developed based on the user and gratification theory （Blumler ＆ Katz, 1974）. Findings showed that youth always （five to seven days per week） use social media to share information including personal information. Results also showed that youth used the social media more for sharing negatively-oriented information compared to the positively-oriented information. Although there were more items on the positively-oriented information-sharing activities but more youth spent their time on the negatively-oriented information-sharing activities. The results are supported by a strong relationship between frequency of use and the negatively-oriented information-sharing activities.

Global optimization by small-world optimization algorithm based on social relationship network

A fast global convergence algorithm, small-world optimization (SWO), was designed to solve the global optimization problems, which was inspired from small-world theory and six degrees of separation principle in sociology. Firstly, the solution space was organized into a small-world network model based on social relationship network. Secondly, a simple search strategy was adopted to navigate into this network in order to realize the optimization. In SWO, the two operators for searching the short-range contacts and long-range contacts in small-world network were corresponding to the exploitation and exploration, which have been revealed as the common features in many intelligent algorithms. The proposed algorithm was validated via popular benchmark functions and engineering problems. And also the impacts of parameters were studied. The simulation results indicate that because of the small-world theory, it is suitable for heuristic methods to search targets efficiently in this constructed small-world network model. It is not easy for each test mail to fall into a local trap by shifting into two mapping spaces in order to accelerate the convergence speed. Compared with some classical algorithms, SWO is inherited with optimal features and outstanding in convergence speed. Thus, the algorithm can be considered as a good alternative to solve global optimization problems.

Generation Y and Online Advertising： Perceptions and Preferences of Social Media Networking Sites （SMNSs）

Because most people consider advertising as an irritant and a distraction and would avoid it, should there be an alternative, advertising agencies strive to utilize the interactive, demassifying, and asynchronous qualities of newer technologies to create an appealing advertisement. The current study investigates whether college students＇ attitudes toward advertising on traditional media are different when online advertising is used, especially on Social Media Networking Sites （SMNSs）. Employing the concept of reciprocity （of replicating offline attitudes online） and the flow theory that relates one＇s concentration on an activity and its impact on other occurrences happening around him/her, 287 college students responded to a questionnaire on their perceptions of online advertising, their preferred SMNS, and the SMNS on which they would consider viewing an advertising message. The results showed that 57.8% of the participants avoid online advertising at all costs, which is similar to their offline perception of advertising. Some 42.2% reported that they may consider viewing online advertising if the attributes of relevance, interest, creativity, and interactivity are present, as in viral advertisement. In addition, among the four SMNSs reviewed--Facebook, MySpace, Twitter, and Linkedln--a majority of students indicated that Facebook is their preferred site for online advertising because it allows for creativity and they consider those messages credible, especially if their Facebook friends tagged, liked, or shared the advertisement.

Social Media Is the New Punk User Experience, Social Music and DIY Culture

In the digital convergence culture （Jenkins, 2006） and in the network society （Castells, 1996）, the theories of personal branding, social identity, and the two-step flow of communication have become intertwined to create a model through which individuals and musicians share and embrace music. This paper examines the rise of social network for music involving both the practices of use and consumption and those of creation, sharing and distribution of innovative and independents musical reality. Social media have introduced radical changes in social and musical practices increasing the ability of creation from the bottom in contrast to mainstream. Moreover, thanks to performativity, collaboration and participation offering by Web 2.0, fit fully in culture ＂DIY 2.0＂ offering an interesting chance for the emerging underground music.

Mobile Photography and Social Networks： Production, Consumption, Socialization and Copyright Practices Among University Students

The following study shall analyse results of an exploration into production, consumption, socialization, privacy and copyright practices among Mexican university students who take photography through mobile devices in social networks. This work focuses on an analysis of how digital natives carry out image capture, how much time is spent on this activity and what types of images are consumed in different types of social networks. It also examines what type of images are captured and what is done with these images in social networks. The study is applied to a specific sample of 93 university students who have full access to mobile devices, applications and social networks in their daily lives. It provides information as to their behavior within a changing techno-social scene which sees the emergence of new mobile devices, specialized applications and social networks dedicated to photography along with other nascent forms and styles of digital production and socialization. This shall be compared to a previous study carded out in 2010.

New Technologies Democratize TV Programs： NosOtros and the Citizen Participation of a Glocal Content

This paper will present a television program based on glocal （global ＋ local） culture and sustainability concepts, such as local production, social support and cultural diversity, done with virtual and social networks. The result is NosOtros1. Its name is a play of words between Nos-we in Portuguese and Otros--other in Spanish. The purpose is to practice a journalistic and cultural production process which would understand local specificities and global themes. NosOtros used professional networks in journalism to compose a cultural, democratic, and balanced program, understood and accepted across all of Latin America. NrsOtros was recorded in four countries in 2007, co-produced by local journalists, using professional networks and new media technologies such as Voice over Internet Protocol （VolP） and peer-to-peer programs.

Followers of the Social Media Network and National Security

With the social media networks development quickly, the followers of the social media network＇ s behaviors have taken a lot of damagers and threats to national security, and made the nation into unstable situations, even subverted the national sovereignty .This paper analyzes the characters of the followers of the social media in the Ira, Tunisia, Egypt and Libya＇s turmoil, concludes constructive suggestions how to ensure national stability and harmonious development, has some positive effect to our national security.

Research on Public Opinion Transmission and Evolution Mechanism in Network

As the Internet continues to expand, the influence of network information on real life has gradually deepened. Research on propagation and evolution of Internet public opinion has become a hot topic. The force of intemet public opinion penetrates and influences on every aspect of the society. Compared with traditional public opinion, the network public opinion has features of immediate, multivariate and interactive, the propagation behavior has the new change compared with the traditional public opinion. In the propagation behavior of network public opinion, agenda setting is no longer an arbitrary, the influence of opinion leaders in the agenda setting becomes more and more complex and diversified. The formation time of network public opinion is short, and social influence becomes strong. Guide the public opinion to build a harmonious environment of network public opinion. Overall, our country＇ s network public opinion environment is a benign situation and steadily promoting the reforms of public policies. Although there is still a few not rational voices full of them, the network public opinion shows a general trend of positive thinking. Based on this philosophy, through the research of network public opinion dissemination and evolution mechanism, can be all-round good guidance and supervision of public opinion, building a harmonious network environment of public opinion.