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城市电视台可借助电视公益广告树立公众形象
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作者 郭金雁 《科技传播》 2014年第23期105-105,104,共2页
城市电视台作为一个城市的主流媒体,树立良好的公众形象是很重要和必要的,有助于提升品牌,增强观众的关注度和信任度。笔者认为,电视公益广告是展示电视台的社会责任感和文化品位、树立良好公众形象的有效途径。
关键词 电视公益广告 社会教育效应 大众化传播影响 公众形象
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The concept of "Matthew effect" used in the education work
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作者 Guo-feng Jiang Yan-ying Fei 《International Journal of Technology Management》 2013年第10期30-32,共3页
the Matthew Effect (Matthew Effect) refers to the phenomenon that the stronger is becoming the strong and the weak weaker, which widely used in social psychology, education, finance, and science, and many other fiel... the Matthew Effect (Matthew Effect) refers to the phenomenon that the stronger is becoming the strong and the weak weaker, which widely used in social psychology, education, finance, and science, and many other fields, it has the characteristics of dynamic, universality and continuity. This article embarks from the comprehensive analysis of the concept of "Matthew effect" , and emphatically discusses the characteristics of the Matthew effect, in the education work performance, and puts forward how to use the "Matthew effect" to construct good education environment, expect to make a reference to improve education teaching, 展开更多
关键词 Matthew effect Education work Education environment
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