New Media, Public Sphere, and Arab Spring： Demystifying the Power of Social Networks

This paper looks at the new media, communication, and political environment in both Tunisia and Egypt during and after the revolution. The new environment provided activists, politicians, civil society, and youth among others, who want to express their opinions and share their views, with various channels and means of corranunication to be part of the political action and to participate in the decision-making process. Social media played an important role in mobilizing youth to rally and protest. This is to say that a new model of communication has emerged with this new environment. The receiver has become the sender and the producer of the message. The process of communication, therefore, has been changed from one to many to from many to many, and everybody became sender and receiver at the same time. The main research question this paper aims to answer is： Are social networks enough to change the political and economic scene in the Arab World？ And is there a relationship between the new communication environment and Arab spring？ The year 2011 has been in the Arab world the year of social networks and radical changes in the political scene where a score of dictators were ousted. New political communication networks and mechanisms took place, and for the first time in Arab political communication, public opinion was a major political player. Social networks helped tremendously the formation of new public sphere where the public finds its way in the media and communication processes. At their best, new media can mobilize crowds and masses to rally and protest. They can give a social perspective to movements. However, they can＇t make change and implement democracy. After the collapse of the regimes in Tunisia and Egypt, things are not getting any better. There is no democratic transition, and both countries are experiencing complex economic, social, and political problems.

Strategy research of enterprises to cope with marketing environment changes

Enterprise is economic cell of society. Enterprise marketing activities are conducted under certain social conditions, which have countless ties with all aspects of society. In order to achieve the established marketing objectives, firms must carefully analyze and research marketing environment and strive to make company＇ s marketing plan and decisions adapt to the changing market environment, avoiding and overcoming the risks of environment changes, in the end to ensure an invincible position in the fierce market competition and constantly changing environment.

Corporate Social Responsibility——From the Perspective of Polish Enterprises

Corporate social responsibility （CSR） is becoming more and more frequently emphasized part of management in the structure of Polish enterprises. These results from the fact that growing awareness of consumers, destructive impact of industry on the natural environment, economic scandals, unethical behavior among entrepreneurs, bring about redefining the principles of a business activity on the market by entrepreneurs. As a result of the above, such values as honesty, trust, or responsibility take on greater importance. Additionally, more and more often, Polish entrepreneurs pay attention to the influence of the company on the environment, the way the stakeholders are treated, while striving to maximize profit. The present paper looks into the subject of social responsibility from the point of view of Polish enterprises. To verify this objective, there was the analysis of the due literature performed, and also carried out the survey among 174 entrepreneurs running their business activity in the area of Southern Poland. The research tool used in the research was the questionnaire （PAPI and CAWI）. In the conducted research, there were factors analyzed referring to knowledge of social responsibility among the people holding both managerial and lower-level positions, in particular opinion, is it important for enterprises to be driven by ethical standards？ How to implement CSR in their structures？ How to understood concept of CSR？ What are the reasons for the implementation of CSR in the strategy of the company？ The considerations （both the theoretical and practical ones） confirmed that the Polish enterprises feel the increased need to implement the activities in the field of social responsibility, which, in the present conditions, constitutes an important part of running a business activity.