Consumption is an active process that engages the social world for individuals to make use of certain products. For many, the living room is the locus of product use, social activities, cultural values, and the person...Consumption is an active process that engages the social world for individuals to make use of certain products. For many, the living room is the locus of product use, social activities, cultural values, and the personal narrative of the people who live in it. Consumers engage with their furniture in order for it to function effectively for them： It is thus used to furnish both the home and the self as well. Creating a certain living space with a particular use of furniture and interior decoration is the precise way in which the resident forms its arrangements, and builds a relationship with the surrounding objects in that living space. This activity, I argue, positions the residents in the process of presenting their personality characteristics and cultural identity. The Ethnographic approach is most appropriate methodology for research into such a personal area： the living room within the domestic environment. The topic of this research falls between different fields of studies including consumerism and media. This research reviews the influence of advertising in magazines and furniture shops on the meaning of living space design and how that encourages higher levels of consumption.展开更多
In a recent historical process of economic stabilization and of social policies focused on the disadvantaged, major changes in the composition of the Brazilian social pyramid are happening. Driven by the increase of e...In a recent historical process of economic stabilization and of social policies focused on the disadvantaged, major changes in the composition of the Brazilian social pyramid are happening. Driven by the increase of employment and income, in conditions of low inflation and abundant credit, millions of Brazilians have increased in recent years their purchasing power and started to acquire their own home and car--gaudiest symbols of joining the middle class--as well as a wide range of consumer goods. It appears that this set of transformations profoundly altered the perceptions and strategies of social mobility. So this phenomenon is being called the shaping of the new Brazilian middle class. The fact is that there is a group growing, sustained mainly by a decrease in income inequality. In this study, we attempted to draw a clear overview and some disagreements about the emergence of a new Brazilian middle class. On the topic of the emergence of a new Brazilian middle class, one can say that it is not a completely true fact, and that there was actually an expansion of the income of families who still harbor extreme ties with the working classes and why not, popular classes. What to some scholars would be the emergence of a new working class, whose average income is approaching the middle income of what is considered as the lower middle class？展开更多
文摘Consumption is an active process that engages the social world for individuals to make use of certain products. For many, the living room is the locus of product use, social activities, cultural values, and the personal narrative of the people who live in it. Consumers engage with their furniture in order for it to function effectively for them： It is thus used to furnish both the home and the self as well. Creating a certain living space with a particular use of furniture and interior decoration is the precise way in which the resident forms its arrangements, and builds a relationship with the surrounding objects in that living space. This activity, I argue, positions the residents in the process of presenting their personality characteristics and cultural identity. The Ethnographic approach is most appropriate methodology for research into such a personal area： the living room within the domestic environment. The topic of this research falls between different fields of studies including consumerism and media. This research reviews the influence of advertising in magazines and furniture shops on the meaning of living space design and how that encourages higher levels of consumption.
文摘In a recent historical process of economic stabilization and of social policies focused on the disadvantaged, major changes in the composition of the Brazilian social pyramid are happening. Driven by the increase of employment and income, in conditions of low inflation and abundant credit, millions of Brazilians have increased in recent years their purchasing power and started to acquire their own home and car--gaudiest symbols of joining the middle class--as well as a wide range of consumer goods. It appears that this set of transformations profoundly altered the perceptions and strategies of social mobility. So this phenomenon is being called the shaping of the new Brazilian middle class. The fact is that there is a group growing, sustained mainly by a decrease in income inequality. In this study, we attempted to draw a clear overview and some disagreements about the emergence of a new Brazilian middle class. On the topic of the emergence of a new Brazilian middle class, one can say that it is not a completely true fact, and that there was actually an expansion of the income of families who still harbor extreme ties with the working classes and why not, popular classes. What to some scholars would be the emergence of a new working class, whose average income is approaching the middle income of what is considered as the lower middle class？
