With the continuous development of Internet technology, the network has become an important part of people's lives, the emergence of virtual communities is promoting the deep interaction oflntemet users, but it is fo...With the continuous development of Internet technology, the network has become an important part of people's lives, the emergence of virtual communities is promoting the deep interaction oflntemet users, but it is found that the virtual community "diving party" is more and more through investigation and literature research, The quantity and quality of knowledge sharing are declining. Therefore, this paper summarizes the behavior and influencing factors of knowledge sharing in virtual community through literature research and investigation and research. At the same time, through the research of incentive theory, the author has obtained the incentive method and content of knowledge sharing, and established the incentive mechanism. The bright spot is to perfect the theory of knowledge sharing while transforming theory into practice, and to provide suggestions for the development of incentive mechanism of virtual community.展开更多
文摘With the continuous development of Internet technology, the network has become an important part of people's lives, the emergence of virtual communities is promoting the deep interaction oflntemet users, but it is found that the virtual community "diving party" is more and more through investigation and literature research, The quantity and quality of knowledge sharing are declining. Therefore, this paper summarizes the behavior and influencing factors of knowledge sharing in virtual community through literature research and investigation and research. At the same time, through the research of incentive theory, the author has obtained the incentive method and content of knowledge sharing, and established the incentive mechanism. The bright spot is to perfect the theory of knowledge sharing while transforming theory into practice, and to provide suggestions for the development of incentive mechanism of virtual community.