基于STP的大学出版物市场创新性研究

基于市场营销学中的理论STP[1]分析,认为大学出版社应当运用"市场再细分、目标市场再选择、市场再定位"的新方法挖掘市场机会。在市场再细分中,提出多方位市场分析模型;在目标市场再选择中,提出3个可供开发的新市场;在市场再定位中,创新性地提出大学出版社的"蓝海型长尾战略"。

Social Psychology in the Marketing

Marketing psychology is science which studies socio-economic phenomena, and explain the application of social market, using psychological methods and theoretical, and is in-depth community school of learning; After nearly 20 years development, Chinese marketing psychology still emphasis on Western-style research, and seems to having divorced from a hot issue of market economy in a way yet to be in efforts to be used in marketing among psychology. Through the discussion of the applications of marketing psychology, trying to appeal to all the scholars return to create the purposes of marketing psychology, like other disciplines, like out of development path of striving to become typical combined with Chinese social market economy and psychology.

Research on Difference of Tourism Consumption Behavior of the Youth

The tourism consumption behavior of the young people has significant effect on the present social tourism consumption behavior. Intensifying the research on tourism consumption behavior of the youth group helps to explore the hot spot of tourism consumption, and designing specific marketing programs and taping into consumption potential is the key to market development. The research takes the university students in the youth group as an example to analyze the features and difference of tourism consumption behavior and observe tourism consumption marketing of the university students, for providing reference for the expansion of tourism market.

Strategy research of enterprises to cope with marketing environment changes

Enterprise is economic cell of society. Enterprise marketing activities are conducted under certain social conditions, which have countless ties with all aspects of society. In order to achieve the established marketing objectives, firms must carefully analyze and research marketing environment and strive to make company＇ s marketing plan and decisions adapt to the changing market environment, avoiding and overcoming the risks of environment changes, in the end to ensure an invincible position in the fierce market competition and constantly changing environment.

Marketing Communications in Global Society

As a result of computer invention, especially the internet, changes have occurred in all walks of life in the global era including the marketing communication strategies which are inseparable parts of marketing and business. This intensifies the role of marketing communication in achieving business goals. Furthermore, the established and successful philosophy, strategy, technique, and theories of marketing communication in the past are now outdated and unfit for achieving wanted business goals in this information technology era. Besides, information technology inventions have changed people＇s lifestyle especially the global consumer attitude which is responsible for the commotion in today＇s implementation of global marketing communications strategies. This paper examines the implementation of ideas that are considered responsive to the changes of conditions in the past three decades and the future which are completely different with the past development and implementations. This paper illustrates the changes that have occurred in the implementation of integrated marketing communications studies. This paper supports the assumption that integrated marketing communications is considered the business strategy that is able to overcome the present and future global market era challenges

Research on the application of the data mining technology in the electronic commerce network marketing

With the rapid development of China＇s reform and opening up and the socialist market economy, the development of Internet technology has promoted the prosperity of e-commerce, and further promoted the rapid development of China＇s economy. Data mining technology is an advanced science and technology, which has important implications for the e-commerce data processing. Through the summary of the data mining technology, this article puts forward the application of data mining technology in electronic commerce, in order to better promote the development of electronic commerce.