在线营销与离线营销优劣势分析及整合方案

本文主要对在线与离线营销的优劣进行分析,对其整合提出了整合方案,并对其未来系统的发展进行了探讨。

Research on the O2O Mode and Corresponding Influences on the Online and Offline Internet Marketing

In this paper, we conduct research on the O2O mode and corresponding influence on the online and offline Internet marketing. Precision marketing is on the basis of fully understanding of consumer information, according to its characteristics and primary preferences targeted to carry out the one-to-one marketing. Mobile Internet users are mostly fixed which can be the new network technology in-depth insight into consumer interest and demand, and to establish for each specific customer database. Based on the analysis of customer data, then according to the characteristics of the different customers and the preference information such as the precision marketing, at the same time which can also according to customer＇ s feedback information targeted adjustment of products and the marketing, in order to better meet the needs of customers. Our research combines the O2O concepts and the technique to propose the novel marketing paradigm which is of great importance.

从金融科技创新到金融模式变革——流式计算在信用卡实时大数据应用领域的研究

近年来,以"ABCDE"等为代表的金融科技创新不断加深与普惠金融、共享金融、移动金融、物联网金融等新金融模式的相互融合。当前,国内各商业银行正处于零售金融业务转型的关键时期,针对客户的各类消费场景生态建设对金融大数据的实时处理提出了越来越高的要求。而流式计算作为金融科技近年来的热门研究方向,在大数据实时计算领域具有广阔的业务应用场景。本文以目前商业银行大零售领域最具创新活动的信用卡业务作为切入点,深入讨论了流式计算在信用卡大数据实时应用领域的具体创新应用。