随着文化产业的发展,"文化+电商"的的模式也应运而生,它的出现可以逐步改变现阶段传统电商附加值低的现状,并带动传统产业的升级换代。文中以当今社会最为热门和常见的文化电商模式案例"秀动"为研究案例,探讨当今...随着文化产业的发展,"文化+电商"的的模式也应运而生,它的出现可以逐步改变现阶段传统电商附加值低的现状,并带动传统产业的升级换代。文中以当今社会最为热门和常见的文化电商模式案例"秀动"为研究案例,探讨当今文化电商发展运营模式的盈利问题、竞争力和未来前景。以霍金斯消费者决策过程模型(Consumer Decision Process Model)为理论基础,提出了10项相关影响因素假设并构建了模型,采用Logistic多元有序回归分析方式分析调查数据结果,并提出相关建议。展开更多
The New Culture Movement aimed to criticize feudal despotism, and reach the goal of rebuilding the foundation of a new culture by clearing away dregs in traditional culture. Regarding the outstanding traditional cultu...The New Culture Movement aimed to criticize feudal despotism, and reach the goal of rebuilding the foundation of a new culture by clearing away dregs in traditional culture. Regarding the outstanding traditional culture of China, the New Culture Movement did not hold a totally negative attitude; instead, it emphasized totake a scientific spirit in the investigation into traditional culture, and put the thought of traditional culture into a modem system for the revival of traditional culture while it broke with the tradition of studies of Confucian classics.展开更多
文摘随着文化产业的发展,"文化+电商"的的模式也应运而生,它的出现可以逐步改变现阶段传统电商附加值低的现状,并带动传统产业的升级换代。文中以当今社会最为热门和常见的文化电商模式案例"秀动"为研究案例,探讨当今文化电商发展运营模式的盈利问题、竞争力和未来前景。以霍金斯消费者决策过程模型(Consumer Decision Process Model)为理论基础,提出了10项相关影响因素假设并构建了模型,采用Logistic多元有序回归分析方式分析调查数据结果,并提出相关建议。
文摘The New Culture Movement aimed to criticize feudal despotism, and reach the goal of rebuilding the foundation of a new culture by clearing away dregs in traditional culture. Regarding the outstanding traditional culture of China, the New Culture Movement did not hold a totally negative attitude; instead, it emphasized totake a scientific spirit in the investigation into traditional culture, and put the thought of traditional culture into a modem system for the revival of traditional culture while it broke with the tradition of studies of Confucian classics.
