Based on the theory of the brand alliance, this paper expounds the competitive advantages and classifications of the strategy of the brand alliance, analyzes the brand development of the textile and apparel industries...Based on the theory of the brand alliance, this paper expounds the competitive advantages and classifications of the strategy of the brand alliance, analyzes the brand development of the textile and apparel industries in Shanghai, and puts forward the countermeasures and suggestions for the enterprises to scientifically and rationally formulate the strategies of the development of the brands, and constructs the structural equation model in line with the purchase intentions of the consumers based on the case of the combination of the brands of the components and fibers and the clothing under the Shanghai Textile Group.展开更多
Facility management is the multi-disciplinary kind of work that covers a wide range of various activities, responsibilities, and knowledge. Facility management provides and manages a variety of support services in ord...Facility management is the multi-disciplinary kind of work that covers a wide range of various activities, responsibilities, and knowledge. Facility management provides and manages a variety of support services in order to prepare all the organisational functions, putting the accent on an integration of primary activities in strategic, tactical, and operational levels. In the final decade of the previous century, facility mmmgement industry emerged as one of the fastest growing sectors at the international level. Nowadays, the importance of the facility management is readily acknowledged in many companies worldwide, which recognises the necessity of properly managing elaborate and expensive support facilities. The tasks are multi-disciplinary and cover a wide range of activities, responsibilities, and knowledge, because every aspect of an organisation may come under the competency of the facility management. The main aim of the paper is to point out the well-founded applicability of the global facility management in companies, which in order to achieve the competitive advantage correctly strengthened the corporate core business and shift the support activities into the management of a specialist in this field. The paper also covers the scope of the facility management in the international context, and also in the Slovak Republic, considering the specificities of individual countries展开更多
文摘Based on the theory of the brand alliance, this paper expounds the competitive advantages and classifications of the strategy of the brand alliance, analyzes the brand development of the textile and apparel industries in Shanghai, and puts forward the countermeasures and suggestions for the enterprises to scientifically and rationally formulate the strategies of the development of the brands, and constructs the structural equation model in line with the purchase intentions of the consumers based on the case of the combination of the brands of the components and fibers and the clothing under the Shanghai Textile Group.
文摘Facility management is the multi-disciplinary kind of work that covers a wide range of various activities, responsibilities, and knowledge. Facility management provides and manages a variety of support services in order to prepare all the organisational functions, putting the accent on an integration of primary activities in strategic, tactical, and operational levels. In the final decade of the previous century, facility mmmgement industry emerged as one of the fastest growing sectors at the international level. Nowadays, the importance of the facility management is readily acknowledged in many companies worldwide, which recognises the necessity of properly managing elaborate and expensive support facilities. The tasks are multi-disciplinary and cover a wide range of activities, responsibilities, and knowledge, because every aspect of an organisation may come under the competency of the facility management. The main aim of the paper is to point out the well-founded applicability of the global facility management in companies, which in order to achieve the competitive advantage correctly strengthened the corporate core business and shift the support activities into the management of a specialist in this field. The paper also covers the scope of the facility management in the international context, and also in the Slovak Republic, considering the specificities of individual countries