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移动互联网络时代企业市场营销策略探析 被引量:11
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作者 童丹丹 李玉红 《现代商业》 2014年第9期46-47,共2页
随着移动互联网络时代的到来,信息化革命对全球经济的发展发挥了巨大的促进作用。在市场经济不断发展的同时,企业的市场营销环境也在不断的转变,市场竞争愈加激烈。因此,如何在移动互联网络时代对企业的营销策略进行调整与改革,是企业... 随着移动互联网络时代的到来,信息化革命对全球经济的发展发挥了巨大的促进作用。在市场经济不断发展的同时,企业的市场营销环境也在不断的转变,市场竞争愈加激烈。因此,如何在移动互联网络时代对企业的营销策略进行调整与改革,是企业面临的一项重要课题。同时,面对不断变化的市场环境,企业要良好的把握移动互联网络时代为企业带来的发展机遇,并制定合理的市场营销策略,维护企业和谐稳定的发展。 展开更多
关键词 移动互联网络时代 市场营销 策略探析
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Internet Thinking and the Transformation of Traditional Firms
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作者 李海舰 田跃新 李文杰 《China Economist》 2015年第3期114-125,共12页
The Internet and mobile internet have made the transaction of a huge number of products and services possible in ways previously unimaginable, exerting an extensive and profound influence on commercial, industrial, fi... The Internet and mobile internet have made the transaction of a huge number of products and services possible in ways previously unimaginable, exerting an extensive and profound influence on commercial, industrial, financial and even medical enterprises, universities and government agencies. All of this wide variety of transformations can be distilled into the concept of "Internet thinking. " This paper poses that internet thinking consists of the following three levels. First is lnternet spirit, i.e., openness, equality, collaboration and sharing. Second is Internet philosophy, including interconnection between virtual and real entities, elimination of restrictions of time and space, modularization, personal imperialism, crowdsourcing and user-centered approaches. Third is the Internet economy, featuring long-tail theory at a technical level, market equilibrium theory at the level of transaction structure and consumer sovereignty theory at the level of transaction performance. According to Internet thinking, traditional firms must be transformed towards smart organizations characterized by network-based ecosystem, global integration, platform-based operation, users as contributors, borderless development and self- organizing management. As rightly pointed out by the CEO of Haier Group Zhang Ruimin, "There is no such a thing as a successful firm; there are only firms defined by their times. " Adapting to the times is key to the survival of all firms. 展开更多
关键词 Internet era Internet thinking smart organizations
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