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大数据背景下用户感知价值对江苏移动电商用户购买决策的影响及管理对策研究 被引量:2
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作者 蒋良骏 《商业经济》 2021年第4期46-50,共5页
移动电商平台逐渐成为人们产生消费行为的重要载体,而大数据等互联网新技术的发展加速了移动端大数据的形成,驱使存在于平台的活跃用户自发形成数以万计的用户生成内容,对产品购买选择和购买行为决策产生重要影响。江苏近几年深入实施... 移动电商平台逐渐成为人们产生消费行为的重要载体,而大数据等互联网新技术的发展加速了移动端大数据的形成,驱使存在于平台的活跃用户自发形成数以万计的用户生成内容,对产品购买选择和购买行为决策产生重要影响。江苏近几年深入实施“互联网+流通”计划,全力推进电子商务高质量发展,大力发展移动电商行业,推动电子商务由PC端向移动端延伸发展。因此,选择以江苏典型移动电商平台为对象,研究平台用户感知价值和用户购买决策之间的影响机理,发现存在于两者之间的关键因素,能有效促进江苏移动电商行业的发展。以用户感知价值为研究切入点,聚焦江苏移动电商平台APP,引入移动电商平台UGC和用户参与行为两个关键因素,采用问卷调查和回归分析的方法探究用户感知价值对移动电商用户购买决策的影响机理。研究结果表明,移动电商平台用户感知价值会显著影响消费者购买决策;移动电商平台UGC和用户参与行为在用户感知价值和购买决策之间会产生中介效应,发挥双向中介作用;用户感知价值会正向影响用户参与行为;用户参与行为会正向调节用户感知价值和购买决策的关系。 展开更多
关键词 大数据 感知价值 移动电商用户 购买决策 影响机理
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Measurement of associations between mobile calls and mobile-internet surfing
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作者 宋竹 Qin Zhiguang +1 位作者 Luo Jiaqing Zhang Yuehan 《High Technology Letters》 EI CAS 2015年第2期162-170,共9页
Measuring mobile calls data is an increasingly import issue,which will benefit to the understanding of the behavior of mobile users and assist telecom operators to optimize their business strategies.The existing resea... Measuring mobile calls data is an increasingly import issue,which will benefit to the understanding of the behavior of mobile users and assist telecom operators to optimize their business strategies.The existing researches on cell phone data measurement only focus on mobile calls or on mobile-internet surfing and little researches focus on the interactions of behaviors between them.In this paper,some basic factors of the association between mobile calls and mobile-internet surfing are measured.Then first their distributions are compared and the preference of users is quantified.After that experiments on the curve fitting of both the whole and parts of these distributions are done.Through the comparison of the correlation coefficients and Fourier fitting parameters,different behaviors is found between workdays and weekends,as well as Saturdays and Sundays in mobile-call distributions.Besides,the results of our observation show that the mobile-internet traffic does not always monotone increase with the increase of online time,significant changes are observed after 8hours of mobile-internet surfing. 展开更多
关键词 measurement DISTRIBUTION mobile calls mobile-internet surfing FITTING
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Comparative Analysis of Mobile Application Stores in Different Charging Modes
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作者 沈孟如 周正 +1 位作者 董宝田 张晋豫 《China Communications》 SCIE CSCD 2013年第12期158-168,共11页
This paper describes the platformisation of the mobile services domain,which in recent years has become a successful strategy for some hardware manufacturers and software companies.While having different platform stra... This paper describes the platformisation of the mobile services domain,which in recent years has become a successful strategy for some hardware manufacturers and software companies.While having different platform strategies and business models,they have succeeded in creating a demand for mobile software and content with end-users.This paper proposes a way to determine the optimum platform-charging mode that an operator should adopt to play a meaningful role in the mobile service domain and with respect to content with end-users.Four charging modes employed by mobile application stores are studied in this paper,namely the one-sided paid-by-users charging mode,the one-sided paid-by-advertisers charging mode,the two-sided differential paid charging mode and the two-sided paid and free access charging mode.Furthermore,a comparative analysis of the four modes is also presented. 展开更多
关键词 mobile application store two-si-ded platform charging mode
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