“互联网+”视阈下高职市场营销课程教学改革探析

本文分析“互联网＋”的提出对市场营销产生的影响及其给营销思维带来的变化，并在此基础上提出市场营销课程教学改革的一些设想：在市场营销的教学中注重场景化设置；课堂教学中灌输“互联网＋”的营销岗位技能知识；在课程教学中引入“互联网＋企业”的合作项目。

财经类院校公共计算机基础课程教学改革探讨

随着信息社会科学技术的高速发展,各个行业对计算机应用能力的要求越来越高,这就要求高等院校培养出来的大学生既要拥有扎实的专业知识背景,又要具备很强的计算机应用动手能力。本文就财经类院校公共计算机基础课程教学改革进行初步探讨,并提出改革课程体系设置。

Types of team teaching and its implication in English teaching

This paper intends to discuss the types of team teaching, its advantages and disadvantages in the English teaching practice in China and provide some specific tips for both Chinese and foreign English teachers in team teaching.

Study on Massive Open Online Course and College English Teaching Reform

English is the universal language. With the development of economic and cultural globalization, the demand for English has gradually increased. Traditional college English teaching cannot meet real requirement, so college English teaching reform is imperative. With the development of online platform, the Internet has brought a great impetus to the curriculum reform. The author thinks that ＂MOOC＂ and College English Teaching Reform have a good point of combining, but there is still a problem remaining to be solved： How to make good use of＂MOOC＂ for College English Teaching Reform service has a lot study space in the future.

Genetics in medical school curriculum:A look at the University of Rochester School of Medicine and Dentistry

Genetics is assuming an increasingly important role in medicine. As a result,the teaching of genetics should also be increased proportionally to ensure that future physicians will be able to take advantage of the new genetic technology,and to understand the associated ethical,legal and social issues. At the University of Rochester School of Medicine and Dentistry,we have been able to incorporate genetic education into a four-year medical curriculum in a fully integrated fashion. This model may serve as a template for other medical curriculum still in development.

The Design and Implementation of the Network Interactive Virtual Experiment Platform for Electronic Information Courses

Experimental teaching plays a crucial role in the trainings of students＇ abilities to analyze and solve problems. Therefore, it is very necessary to continuously carry out experiment teaching reform, improve experiment teaching methods and means, and comprehensively open laboratories so as to provide students with more opportunities of doing experiments. To improve the teaching effect of electronic information experimental courses, a network interactive virtual experimental platform is developed. This platform allows students to finish the construction of all kinds of circuit structures and test virtual instruments in a simulation environment, upload experimental data and also interactively communicate with teachers through the lnternet. The platform can be applied to the teaching activities of related electronic information experimental courses, and also can be used as an aid teaching method for theory teachers. Therefore, it possesses a very good interactivity, and makes up the disadvantages of the experimental teaching in hardware environment, so that a feasible solution is provided for the opening of laboratories.

College English Curriculum Reform and Practice Based on Culture Cognitive Analysis From the New Media Prospective

With the increase of international cultural exchange, training and strengthening college students＇ cultural cognitive ability is a burgeoning research subject in today＇s foreign language teaching profession of colleges and universities Cross-cultural communication skills and cultural cognition abilities have become an important measure of the ability of the modem language talents. This paper tries to implement a comprehensive reform of college English curriculum system through an empirical research in order to improve students＇ cultural cognitive abilities and cross-cultural communicative competence and change the non-ideal situation in college English teaching. Its valuable experience can greatly promote language teaching and help other universities reform their college English curriculum.

Based on an Integrated Teaching of the ＂Retail Management＂ Analysis of Curriculum Reform

Vocational colleges teaching curriculum reform is an important content. Retail Management course is a relatively new course, more and more attention are paid by the university. But the old education system in the retail management course teaching practice is of flaw. This paper aims to explore retail management curriculum reform. Exploration for integrated teaching methods, combined with ＂Retail Management＂ course teaching reform put forward some theoretical assumptions that based on characteristics of the course, the introduction of integrated retail management courses teaching method is feasible.

The analysis on the teaching mode reform of the college English linguistics course

As an important communicative language, English has become an important part of college education in the process of the growing education reform, therefore, the college English linguistics course teaching mode reform is the inevitable trend of social development to a certain extent, it has the important influence on promoting the student＇ s ability improvement. This paper analyzes the main problems of the college English linguistics course teaching, conducts a comprehensive analysis of the reform ideas for the college English linguistics course teaching mode and puts forward the mode of the college English linguistics course teaching reform strategy to really improve the level of college English linguistics course teaching.

Probe into the course teaching reform of ＂communication engineering budget＂

＂Communication project budget＂ is a professional course of the communication engineering specialty. Combined with the requirements of the teaching reform, from three aspects of the theoretical teaching, the experimental teaching, and the engineering practice, the author carries on the reform and practice, to cultivate the active thinking and practical ability of the students, and the effects of the re-form are fully in line with the orientation of cultivating the highly-skillful and applied talents.

Analysis and Practice of ＂Idea, Team, and Evaluation＂ in the Educational Reform of Higher Vocational Colleges

In order to meet the actual needs of higher vocational colleges＇ art and design program on the refbrm of specialized courses, the change from assignments to art works and the concept of art products is proposed in this paper, so as to enhance the standards of art products from time, satisfaction, and originality. Then, the idea of ＂synchronously training personal ability with the spirit of team work＂ is introduced. Also, the key points in the practice of course evaluation organization and management are mainly expounded through the applicableness of evaluation types, the standard of the evaluation process, and the diversity of evaluation and rewards forms.

Research on the Reform of Pronunciation Teaching in Business English Major

Traditionally, English pronunciation teaching in universities in China is always focused on the theoretical teaching in classroom, which cannot meet the requirements of society. At the same time, the new national standard of business English major puts forward higher demands of the educational objectives of the course. In order to adapt to the reform of business English major, university teachers of English pronunciation course should be active in promoting the curriculum reform. This paper proposes to make suggestions to change the traditional theory teaching of classroom and to improve the students＇ practical skills by training.

The Use of Curriculum Integration in ELT within Secondary Schools in China

CTMRC - Curriculum and Teaching Materials Reform Commission; CTMRI - Curriculum and Teaching Materials Research Institute; ELT - English Language Teaching; MOE - Ministry of Education;

Give prominence to the ability training, and promote the subversive reform of the curriculum teaching

One of the key aspects of the teaching reform of the higher vocational colleges is to give prominence to the ability training of the students. In this paper, from the teaching practice of the network marketing course, with the applicative competition platform as the breakthrough point, the author carries through a series of teaching reforms, to realize the goal of training, and especially to give prominence to the ability training of the students.

The Strategy of Integrating Enterprise Culture into College English Teaching Under the New Curriculum Reform

With the overall promotion of the new curriculum reform, teachers’ teaching ideas have greatly changed. Under this background, how to apply the concept of new curriculum reform guide the reform of college English teaching is an important task. Therefore, it is very important to study the teaching strategies of college English teaching. Culture and language are complementary and inseparable, which requires us to carry out cultural teaching during English teaching process. In this paper, we focus on the strategy of integrating enterprise cultures into college English teaching, and discuss several cultural teaching problems in college English class. As a language required course, English not only strengthen the learners’ language skills, but also enhance humanistic quality of students. However, current college English teaching takes the examination as the goal, which cannot meet the needs of the learner’s professional stuff. We propose the strategy of integrating the professional background into English teaching, in order to improve the students’ ability of comprehensive application of English and the professional quality.

Discussion on the Construction of College English Formative Assessment Mode

According to College English Curriculum Requirements and current educational situations, it is necessary and important to construct new college English formative assessment mode. Presenting the comparative analysis of summative assessment and formative assessment, discussing respective definitions and features of summative assessment and formative assessment, this paper attempts to construct the formative assessment mode in college English teaching mode of autonomous learning, and combine formative assessment and summative assessment. It perfectly applies to teaching reform subject of non-English major in three aspects, including background, research basis, research object and research content. This paper comprehensively and systematically investigates and analyzes the cultivating process of college students＇ autonomous learning ability, presents the influence on language learning and teaching as well as the influence on students＇ academic achievements and motivation in formative assessment.

Study of the combination of English and American Literature teaching reform and Multimedia applications

In this paper, the traditional Anglo-American literature courses dictated mainly teachers monotonous way of teaching, we propose the learner and teacher-centered teaching methods and guidance as the core idea of teaching reform, and use modem computer multimedia technology widely to improve the English and American Literature Teaching mode, to the thinking and teaching reform proposed above, we made specific practical strategies and provide a reference for further reform of American and British literature courses.

Strategies on Curriculum Reform of Hotel Management by Integrating Theory and Practice into Teaching

Integrating theory and practice into teaching is an advanced pedagogy, particularly suitable for the cultivation of applied talents in higher vocational colleges. In this paper, the author first discusses the connotation of the teaching method as integration of theory and practice and illustrates the background and significance of employing this teaching method in the curriculum reform of hotel management in higher vocational colleges. After that, the teaching content, methods as well as evaluation system are elaborated for implementing the integration of theory and practice teaching, and finally, some countermeasures are put forward for improving this teaching method.

The analysis on the reform of college football course

Modem football has a long history and tradition, and it is one of the most popular sport around the world. The football also has a wide audience in China, and the development has formed a considerable scale in the colleges and universities in China, more and more students choose the football courses. However, the development of modem football in the football course in the colleges and tmiversities in China still exists many shackles. This paper regards the current football course in colleges and universities in China as the breakthrough point, simply analyzes the reform of college football course in the future, I hope it can gradually improve the football course and improve the quality of course on the basis of the clear characteristics to promote the development of comprehensive quality of students.

Research on the Sports Teaching Reform in Colleges and Universities based on Theory of Multiple Intelligences and Interactive Teaching

In this paper, we conduct research on the sports teaching reform in colleges and universities based on theory of the multiple intelligences and interactive teaching. In colleges and universities curriculum reform as an opportunity to introduce outward bound training in colleges and universities sports curriculum, not only can make the college students in the smooth finish school and get good physical and psychological education, and to the healthy positive attitude in the face of social reality, rational choosing, reasonable employment, by providing the best social services, fully realize their social values and personal goals to obtain satisfactory teaching effect. We adopt primary advantage of the multiple intelligences and interactive teaching model to form the novel revised teaching pattern for the college PE classes which will holds significant meaning.