Customer loyalty of B2C e-commerce is studied by testing the hypotheses on five latent variables using the structural equation modeling method. After correcting model, online store image is obviously fundamental basis...Customer loyalty of B2C e-commerce is studied by testing the hypotheses on five latent variables using the structural equation modeling method. After correcting model, online store image is obviously fundamental basis on expectations of shopping online, experience of shopping online, customer satisfaction and customer loyalty between which there are seven positive relationships accepted in the AMOS model. The results provide scientific evidence for B2C e-commerce.展开更多
The successful bid for the 2022 Winter Olympics has provided a new opportunity for the popularization of ice-snow sports and making improvements in the efficiency of ice-snow tourism in China.Taking Zhangjiakou City i...The successful bid for the 2022 Winter Olympics has provided a new opportunity for the popularization of ice-snow sports and making improvements in the efficiency of ice-snow tourism in China.Taking Zhangjiakou City in Hebei Province as the research object and using questionnaire analysis and the structural equation model(SEM),this paper examined several hypotheses of the relationship between tourist experiential value and tourist loyalty in the context of ice-snow tourism,and a mediation analysis was conducted to explore the moderating role of travel companions.The results show that:(1)The functional value,emotional value and social value have significant positive effects on tourist loyalty;(2)Tourist satisfaction is a partial mediator between functional value,emotional value,social value and tourist loyalty,and a full mediator between cognitive value and tourist loyalty;and(3)Travel companions play a significant moderating role in the influence of emotional value on tourist loyalty.Based on these findings,several suggestions are put forward for the high-quality development of ice-snow tourism in China,including developing ice-snow family tourism products,building an ice-snow brand with winter Olympics characteristics,constructing the ice-snow industrial system,and cultivating ice-snow culture.展开更多
文摘Customer loyalty of B2C e-commerce is studied by testing the hypotheses on five latent variables using the structural equation modeling method. After correcting model, online store image is obviously fundamental basis on expectations of shopping online, experience of shopping online, customer satisfaction and customer loyalty between which there are seven positive relationships accepted in the AMOS model. The results provide scientific evidence for B2C e-commerce.
基金The National Social Science Foundation of China(20BJY199).
文摘The successful bid for the 2022 Winter Olympics has provided a new opportunity for the popularization of ice-snow sports and making improvements in the efficiency of ice-snow tourism in China.Taking Zhangjiakou City in Hebei Province as the research object and using questionnaire analysis and the structural equation model(SEM),this paper examined several hypotheses of the relationship between tourist experiential value and tourist loyalty in the context of ice-snow tourism,and a mediation analysis was conducted to explore the moderating role of travel companions.The results show that:(1)The functional value,emotional value and social value have significant positive effects on tourist loyalty;(2)Tourist satisfaction is a partial mediator between functional value,emotional value,social value and tourist loyalty,and a full mediator between cognitive value and tourist loyalty;and(3)Travel companions play a significant moderating role in the influence of emotional value on tourist loyalty.Based on these findings,several suggestions are put forward for the high-quality development of ice-snow tourism in China,including developing ice-snow family tourism products,building an ice-snow brand with winter Olympics characteristics,constructing the ice-snow industrial system,and cultivating ice-snow culture.
