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考虑参照价格的双渠道供应链动态定价策略 被引量:1
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作者 段永瑞 阮小曼 代祥艳 《上海管理科学》 2021年第3期46-51,共6页
参照价格是指消费者依据产品的历史价格主观形成的基准价格。参照价格随时间变化,且参照价格的变化与当时的价格和参照价格有关。在双渠道下,消费者对不同的渠道具有不同偏好,且需求随时间的变化与价格和参照价格有关。采用控制论方法,... 参照价格是指消费者依据产品的历史价格主观形成的基准价格。参照价格随时间变化,且参照价格的变化与当时的价格和参照价格有关。在双渠道下,消费者对不同的渠道具有不同偏好,且需求随时间的变化与价格和参照价格有关。采用控制论方法,分别得到了单渠道和双渠道结构下的最优价格变化路径,以及参照价格的变化路径,并得出如下结论:1)稳态价格与初始参照价格无关。当初始参照价格高于稳态价格时,价格函数随时间递减,直至达到稳态价格;当初始参照价格低于稳态价格时,价格函数随时间递增,直至达到稳态价格。2)在两种策略中,稳态价格均随着参照价格弹性系数、折扣因子和记忆因子的增大而变小。 展开更多
关键词 双渠道 参照价格 定价 稳态价格
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Stability analysis of intermediate product dynamic price in two-level supply chain
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作者 汪文利 王海燕 《Journal of Southeast University(English Edition)》 EI CAS 2007年第S1期23-27,共5页
In two cases that upstream and downstream firms have the decision power of intermediate product prices in a two-level supply chain,the dynamic pricing mechanism of intermediate products is studied.When a party who has... In two cases that upstream and downstream firms have the decision power of intermediate product prices in a two-level supply chain,the dynamic pricing mechanism of intermediate products is studied.When a party who has the decision power of pricing gives prices of intermediate products,the other side will give the supply or demand quantity of intermediate products which maximizes its own profits,then the party who decides price has two pricing strategies.One uses the matching price which meets the other party's demand or supply needs according to the prices of intermediate products in the next cycle.The other uses the convex combinations of the current price and the matching price which satisfies the other party's demand or supply as the price of the intermediate product in the next cycle.No matter which side has the decision power of intermediate product prices between upstream and downstream firms,results show that in the first pricing strategy,only in one case of the pricing of intermediate products stable;but in the second pricing strategy,both of the cases of pricing of intermediate products are stable in a certain field of combined parameters. 展开更多
关键词 supply chain intermediate products dynamic price STABILITY
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