With the continuous increase of social and economic competitiveness, the position of advertising becomes more and more important. For attracting people＇s attention to the advertising, merchants should not only rely o...With the continuous increase of social and economic competitiveness, the position of advertising becomes more and more important. For attracting people＇s attention to the advertising, merchants should not only rely on novel advertising creativity and also add some sentiment elements in advertising design under the background of today＇s advertising all over the world. Sentiments are the most capable of touching human nerves so as to leave a deep impression in the minds of people, so the quality of advertising can be well improved if appropriate sentiment elements are added in advertising design. In this paper, the application of emotional elements to advertising design is specifically discussed from emotional elements classification, main application methods, and matters needing attention.展开更多
Under the highly competitive market economy management system, economic management of Chinese enterprises tends to be diversity. With the continuous development of market economy, enterprises need choose the appropria...Under the highly competitive market economy management system, economic management of Chinese enterprises tends to be diversity. With the continuous development of market economy, enterprises need choose the appropriate management methods according to the actual situation, which is to help enterprises to survive in the highly competitive environment. However, due to a variety of external factors, economic management situation is not optimistic. And it increases their sense of crisis. This article will make a systematic analysis of management strategies as the point of the enterprise management mode and innovation strategy under market economy.展开更多
Combining with the characters of the practicing qualification personnel in construction market,evaluation method based on the self-organizing neural network is brought out to analyze the credit classification of the p...Combining with the characters of the practicing qualification personnel in construction market,evaluation method based on the self-organizing neural network is brought out to analyze the credit classification of the practicing qualification personnel. And the impact factors on the credit classification of the practicing qualification personnel,such as the number of neurons,the training steps,the dimension of neurons and the field of winning neurons are studied. Then a self-organizing competitive neural network is built. At last,a case study is conducted by taking practicing qualification personnel as an example. The research result reveals that the method can efficiently evaluate the credit of the practicing qualification personnel;thus,it could provide scientific advice to the construction enterprise to prevent relevant discreditable behaviors of some practicing qualification personnel.展开更多
文摘With the continuous increase of social and economic competitiveness, the position of advertising becomes more and more important. For attracting people＇s attention to the advertising, merchants should not only rely on novel advertising creativity and also add some sentiment elements in advertising design under the background of today＇s advertising all over the world. Sentiments are the most capable of touching human nerves so as to leave a deep impression in the minds of people, so the quality of advertising can be well improved if appropriate sentiment elements are added in advertising design. In this paper, the application of emotional elements to advertising design is specifically discussed from emotional elements classification, main application methods, and matters needing attention.
文摘Under the highly competitive market economy management system, economic management of Chinese enterprises tends to be diversity. With the continuous development of market economy, enterprises need choose the appropriate management methods according to the actual situation, which is to help enterprises to survive in the highly competitive environment. However, due to a variety of external factors, economic management situation is not optimistic. And it increases their sense of crisis. This article will make a systematic analysis of management strategies as the point of the enterprise management mode and innovation strategy under market economy.
文摘Combining with the characters of the practicing qualification personnel in construction market,evaluation method based on the self-organizing neural network is brought out to analyze the credit classification of the practicing qualification personnel. And the impact factors on the credit classification of the practicing qualification personnel,such as the number of neurons,the training steps,the dimension of neurons and the field of winning neurons are studied. Then a self-organizing competitive neural network is built. At last,a case study is conducted by taking practicing qualification personnel as an example. The research result reveals that the method can efficiently evaluate the credit of the practicing qualification personnel;thus,it could provide scientific advice to the construction enterprise to prevent relevant discreditable behaviors of some practicing qualification personnel.
